ImpriMed provides AI-driven personalized medicine easily accessible for pets with blood cancers. ImpriMed’s key product, the Personalized Predication Profile, has been used by board-certified veterinary oncologists, helping 11,000+ dogs with lymphoma and leukemia.

• Developed and executed B2B and B2B2C marketing strategies for veterinary precision medicine services, driving a 200% increase in qualified leads from both veterinary providers and pet parents.

• Led content creation for case studies, podcasts, and customer testimonials, effectively educating target audiences on the company’s innovative technologies and driving a 20% increase in engagement with technical audiences.

• Orchestrated digital marketing efforts across email newsletters, SEO, and social media, achieving a 100% improvement in organic rankings for targeted keywords and a 45,000%+ surge in website traffic over four years.

• Implemented CRM and marketing automation strategies to optimize lead segmentation, nurturing customer relationships and significantly improving lead-to-customer conversion rates.

• Spearheaded a website migration and redesign from Squarespace to Webflow, winning a Bronze Vetty Award for excellence in animal healthcare marketing, and transforming the site to elevate user experience and brand visibility.

• Collaborated with cross-functional teams in R&D, software engineering, and business operations to bring new products to market, ensuring seamless product launches and strong alignment with sales initiatives.

• Managed comprehensive conference planning, overseeing booth preparation, creation of promotional materials, budget-conscious swag procurement, and post-event survey strategies to enhance brand presence and capture key attendee insights.

• Directed ImpriMed’s brand design across all channels, including website, marketing and sales collateral, brochures, presentation decks, video podcast editing, trade show graphics, and digital ads, ensuring a cohesive and impactful brand image.

As the first full-time designer and marketer of the company, my core responsibilities include:

• Plan and execute marketing initiatives for B2B clients (Advertisement placement, organizing tasks for trade shows, direct mailing, and monthly newsletter)

• Overall brand design of ImpriMed, including the website, marketing and sales collaterals, brochures, presentation decks, trade show graphics, and digital advertisements

• UI/UX design for laboratory information management system (Vet Portal platform) for clinicians

• Content creation/project management for social media posts, advertisements, newsletters, and blog articles

• Plan marketing initiatives for B2C targeted campaigns (Marketing automation, marketing vendor management, and ad placements)

Eclatica Designs is a design studio I founded. This one-woman operation creates unique brand identities, websites, online promotions, and print materials for companies and startups in various sectors.

Eclatica Designs is focused on:

• Providing visual designs that are not only aesthetic but serve as purposeful solutions, tailored to each client’s needs and market

• Maintaining active communication with clients in order to share and capture their vision

Selected Clients: Lui & Lei, Fepecocos, Konstil, Inka Entworks, BN Trans

JKosmmune is a Maryland-based skincare brand that specializes in Clean Beauty products. With their natural, immunity-boosting skincare, JKosmmune is focused on promoting skin health and wellness.

My responsibilities included:

• Overall brand design of JKosmmune, including product package design, website layout, brochures, presentations, and trade-show graphics

• Serving as a liaison with partner companies and vendors for production, upon thorough industry research

• Collaborating with the Marketing Manager to conduct product promotion campaigns

• Researching and creating content for social media posts, including content-writing for the website and newsletters to drive sales

• Planned and art-directed product photography