# Melody Jung > Senior Marketing Manager at ImpriMed, Inc. Location: Santa Clara, California, United States Profile: https://flows.cv/melodyjung I believe design can impact our everyday lives in many ways, often providing clear solutions to problems. This is why I became a designer: I want to make the world a better place with the magic of design thinking. I'm always looking to create designs that are visually and functionally pleasing, and it's important to me that this experience is shared with my clients, partners, and end-users. My experience ranges from having designer positions at a design studio and two healthcare startup companies, to helping various businesses find their brand identities as a freelance designer. Currently, I am working as a Senior Product Designer for ImpriMed, Inc., a veterinary precision medicine startup providing innovative insights using artificial intelligence and advanced biotechnologies for veterinary oncologists in treating their canine patients. ## Work Experience ### Senior Marketing Manager @ ImpriMed, Inc. Jan 2024 – Present ImpriMed provides AI-driven personalized medicine easily accessible for pets with blood cancers. ImpriMed’s key product, the Personalized Predication Profile, has been used by board-certified veterinary oncologists, helping 11,000+ dogs with lymphoma and leukemia. -Developed and executed B2B and B2B2C marketing strategies for veterinary precision medicine services, driving a 200% increase in qualified leads from both veterinary providers and pet parents. -Led content creation for case studies, podcasts, and customer testimonials, effectively educating target audiences on the company’s innovative technologies and driving a 20% increase in engagement with technical audiences. -Orchestrated digital marketing efforts across email newsletters, SEO, and social media, achieving a 100% improvement in organic rankings for targeted keywords and a 45,000%+ surge in website traffic over four years. -Implemented CRM and marketing automation strategies to optimize lead segmentation, nurturing customer relationships and significantly improving lead-to-customer conversion rates. -Spearheaded a website migration and redesign from Squarespace to Webflow, winning a Bronze Vetty Award for excellence in animal healthcare marketing, and transforming the site to elevate user experience and brand visibility. -Collaborated with cross-functional teams in R&D, software engineering, and business operations to bring new products to market, ensuring seamless product launches and strong alignment with sales initiatives. -Managed comprehensive conference planning, overseeing booth preparation, creation of promotional materials, budget-conscious swag procurement, and post-event survey strategies to enhance brand presence and capture key attendee insights. -Directed ImpriMed’s brand design across all channels, including website, marketing and sales collateral, brochures, presentation decks, video podcast editing, trade show graphics, and digital ads, ensuring a cohesive and impactful brand image. ### Senior Product Designer @ ImpriMed, Inc. Jan 2022 – Jan 2024 | Palo Alto, California, United States ### Marketing Designer @ ImpriMed, Inc. Jan 2020 – Jan 2022 | Palo Alto, California, United States As the first full-time designer and marketer of the company, my core responsibilities include: - Plan and execute marketing initiatives for B2B clients (Advertisement placement, organizing tasks for trade shows, direct mailing, and monthly newsletter) - Overall brand design of ImpriMed, including the website, marketing and sales collaterals, brochures, presentation decks, trade show graphics, and digital advertisements - UI/UX design for laboratory information management system (Vet Portal platform) for clinicians - Content creation/project management for social media posts, advertisements, newsletters, and blog articles - Plan marketing initiatives for B2C targeted campaigns (Marketing automation, marketing vendor management, and ad placements) ### Visual Designer @ Eclatica Jan 2014 – Present | Santa Clara, CA Eclatica Designs is a design studio I founded. This one-woman operation creates unique brand identities, websites, online promotions, and print materials for companies and startups in various sectors. Eclatica Designs is focused on: - Providing visual designs that are not only aesthetic but serve as purposeful solutions, tailored to each client’s needs and market - Maintaining active communication with clients in order to share and capture their vision Selected Clients: Lui & Lei, Fepecocos, Konstil, Inka Entworks, BN Trans ### Brand Designer @ JKosmmune Jan 2017 – Jan 2019 | Seoul, South Korea (Remote) JKosmmune is a Maryland-based skincare brand that specializes in Clean Beauty products. With their natural, immunity-boosting skincare, JKosmmune is focused on promoting skin health and wellness. My responsibilities included: - Overall brand design of JKosmmune, including product package design, website layout, brochures, presentations, and trade-show graphics - Serving as a liaison with partner companies and vendors for production, upon thorough industry research - Collaborating with the Marketing Manager to conduct product promotion campaigns - Researching and creating content for social media posts, including content-writing for the website and newsletters to drive sales - Planned and art-directed product photography ### Visual Designer @ Credoway Corporation Jan 2017 – Jan 2017 | Gangnam-gu, Seoul, Korea Credoway Corporation provides various solutions for hospitals, physicians, and pharmaceutical companies. I worked on creating visual designs for diverse marketing projects. - Redesigned brand identity for the key product, Docple, the leading online closed social network platform for physicians in South Korea - Provided art directions for upcoming Credoway products ### Chief Designer @ OnHealthNet Ltd. Jan 2015 – Jan 2016 | Gangnam-gu, Seoul, Korea OnHealthNet Ltd. is a startup company that provides digital marketing solutions for pharmaceutical and medical device companies. I was responsible for all visual elements that represent the company and its key product, DocsMT. - Planned, wireframed, and designed the social networking platform, DocsMT - Closely worked with web developers to provide user-centric designs - Designed and prepared visual presentations for business proposals, company introduction, and investor relations ### Graphic Designer @ Eggplant Factory Jan 2013 – Jan 2014 | Yeongdeungpo-gu, Seoul, Korea Eggplant Factory is a Seoul-based design studio that provides complete branding services to small business owners and startup companies. From conceptualizing the brand strategy to final product launching, I helped incubate the businesses to grow with design solutions - Brainstormed and proposed brand stories to strategically place clients’ businesses in unique positions - Designed logos, brand identities, print materials, and websites for client projects on strict deadlines - Created brand identity guidelines for clients for maintaining consistency throughout the brand - Key industries of clients: Food & Beverages, Education, Startups, Government Entities, Cosmetics, Lifestyle ### Graphic Design Intern @ Bob Jones University Jan 2013 – Jan 2013 | Greenville, South Carolina Area This internship was within the Marketing Department of the University, and I took part in miscellaneous creative services. - Designed print invitations, signages, posters, and web banners to promote various ongoing campus events - Communicated with internal clients to reflect their needs and inputs for each project under the guidance of the Creative Director and Art Director ## Education ### Bachelor of Fine Arts (BFA) in Graphic Design Bob Jones University ## Contact & Social - LinkedIn: https://linkedin.com/in/melodyjung - Website: http://www.melodyjung.com --- Source: https://flows.cv/melodyjung JSON Resume: https://flows.cv/melodyjung/resume.json Last updated: 2026-04-05