Crafted the design strategy resulting in 8k+ MAU and 4.9 star rating for 500 Life Studies, a mobile habit-formation reading app. Spearheaded UX/UI for key features: the in-app reader and the Stats page.

Increased conversion for product subscription model by 10%. Integrated habitual frameworks and insight from 15+ user interviews and 5 evaluative testing sessions.

Led a research team to secure 100% executive buy in for significant product iterations from 20+ mixed-methodology research sessions.

Collaborated closely in an agile team alongside product manager, designers and engineering from inception to dev handoff and QA testing.

Delivered new design components and updated design handoff processes resulting in the completion of a full design system, and improved team efficiency.

Led a research team to secure 100% executive buy in for significant product iterations from 10+ mixed-methodology research sessions.

Initiated cross-functional collaboration across sales, marketing and engineering teams deepening understanding of customer needs and design impact.

UX/UI designer and consultant for a cultural website that strives to be the premier online resource for the Chinese community members of the Inland Empire.

Improved user satisfaction by a projected 20% through the implementation of a new Forum feature that facilitates active discussion among community members.

Enabled startup to monetize with estimated return of $20k of passive income in 2 years with a redesigned responsive website adaptable to mobile and tablet devices and incorporating a modern aesthetic through 3+ rounds of iterations of sketching, wireframing, branding and prototyping.

Increased website traffic and retention by a projected 15% by conducting a heuristic usability analysis on the existing website and implementing a stronger information hierarchy.

Market research expert and content creator for a nonprofit organization dedicated to distributing free copies of the New Testament Recovery Version study Bible, Christian books and online resources.

• Increased followership by 20% in 4 months through strategic and compelling content creation on Instagram, Instagram Stories and Facebook.

• Presented 6 in-depth recommendations identifying new organic growth opportunities through produced content calendars with Airtable, extensive research reports and quantified strategies.

• Collaborated alongside an analyst and content creator to produce a comprehensive social media audit report assessing competitors, performance across social media channels, demographics, opportunities and threats profile.