# Melody Zhan > Product Designer | Marketing and Analytics Location: San Francisco, California, United States Profile: https://flows.cv/melodyzhan Portfolio: melodyzhan.com ## Work Experience ### User Experience Designer @ Musely Jan 2024 – Present | San Jose, California, United States ### Product Designer @ Unknown Jan 2022 – Jan 2025 Crafted the design strategy resulting in 8k+ MAU and 4.9 star rating for 500 Life Studies, a mobile habit-formation reading app. Spearheaded UX/UI for key features: the in-app reader and the Stats page. Increased conversion for product subscription model by 10%. Integrated habitual frameworks and insight from 15+ user interviews and 5 evaluative testing sessions. Led a research team to secure 100% executive buy in for significant product iterations from 20+ mixed-methodology research sessions. Collaborated closely in an agile team alongside product manager, designers and engineering from inception to dev handoff and QA testing. ### UX/UI Designer @ Mirza Jan 2023 – Jan 2024 Delivered new design components and updated design handoff processes resulting in the completion of a full design system, and improved team efficiency. Led a research team to secure 100% executive buy in for significant product iterations from 10+ mixed-methodology research sessions. Initiated cross-functional collaboration across sales, marketing and engineering teams deepening understanding of customer needs and design impact. ### Product Designer @ ChineseinIE Jan 2022 – Jan 2022 UX/UI designer and consultant for a cultural website that strives to be the premier online resource for the Chinese community members of the Inland Empire. Improved user satisfaction by a projected 20% through the implementation of a new Forum feature that facilitates active discussion among community members. Enabled startup to monetize with estimated return of $20k of passive income in 2 years with a redesigned responsive website adaptable to mobile and tablet devices and incorporating a modern aesthetic through 3+ rounds of iterations of sketching, wireframing, branding and prototyping. Increased website traffic and retention by a projected 15% by conducting a heuristic usability analysis on the existing website and implementing a stronger information hierarchy. ### Digital Marketing Associate @ Bibles for America Jan 2021 – Jan 2021 | Irvine, California, United States Market research expert and content creator for a nonprofit organization dedicated to distributing free copies of the New Testament Recovery Version study Bible, Christian books and online resources. -Increased followership by 20% in 4 months through strategic and compelling content creation on Instagram, Instagram Stories and Facebook. -Presented 6 in-depth recommendations identifying new organic growth opportunities through produced content calendars with Airtable, extensive research reports and quantified strategies. -Collaborated alongside an analyst and content creator to produce a comprehensive social media audit report assessing competitors, performance across social media channels, demographics, opportunities and threats profile. ### Team Lead, Youth Outreach @ Full-Time Training in Anaheim Jan 2019 – Jan 2021 -Volunteered approximately 12+ hours per week (960+ hours total) to mentor underrepresented minority youth from the cities of Anaheim and Cypress reaching over 150 students -Coordinated with different teams of 6-20 volunteers in various outreach initiatives (e.g. psychological wellness sessions, virtual social workshops) -Mentorship included social literacy, academic development and tailored care for mental health awareness ### Social Media Research Intern @ Bibles for America Jan 2021 – Jan 2021 -Conducted industry research and analysis of best practices to drive organic traffic to BfA’s multimedia platforms -Formulated viable recommendations to increase engagement through refined content creation on focused channels -Produced 4-month projected content calendar, extensive research reports and quantified existing strategies to increase organic followership on Bfa's multimedia platforms ### President of American Marketing Association at UCR @ University of California, Riverside Jan 2017 – Jan 2019 -Delegated tasks to execute collaborative hands-on experience utilizing real marketing strategies and organizing special events and workshops to simulate actual marketing scenarios. -Retained 80% of consistent membership week to week. -Coordinated multiple guest speakers to successfully recruit members for career opportunities. ### Peer Mentor for CHASS F1RST @ University of California, Riverside Jan 2016 – Jan 2017 -Lead and conducted unique learning communities on a weekly basis to ensure that first-year students successfully transition smoothly to UCR. -Successfully assisted and led 3 different students toward on-campus job opportunities and personal growth through campus involvement. -Developed effective and immersive lesson plans in collaboration with faculty and Peer Mentor partner to assist students. -Communicated to students regarding their academic, social and personal concerns through 1-1 sessions and directed them toward appropriate campus resources. ### RippleMatch Campus Growth Marketing Intern @ RippleMatch Jan 2019 – Jan 2019 -Selected from a pool of university students to work closely with the leaders of RippleMatch’s Marketing Team. -Leverage various growth strategies and tools including social media, email marketing, presentations, and peer & faculty member networking to grow the user base and awareness on campus. -Strategically assess growth and performance metrics to improve, change and/or help design new growth strategies. ### Zipcar Campus Ambassador @ Zipcar Jan 2019 – Jan 2019 - Increased sales for Zipcar membership on campus through organic branded social media content and on-campus activations - Created elevated content to Instagram, IG Stories and Snapchat to promote consumer reach of 500+ impressions per post and consistent engagement among audiences ### Recruiting Intern @ AppleOne Employment Services Jan 2018 – Jan 2018 -Formulated a campus college program to attract undergraduate and graduate talent for job recruitment -Presented information about candidates and industries to identify top talent for clients through conducting candidate interviews for staff -Constructed effective and plausible recruiting strategies for passive talent through acquisition and retention ### Fuse Marketing Ambassador @ Fuse Jan 2018 – Jan 2018 ### PepsiCo Campus Collective Brand Ambassador @ PepsiCo Jan 2017 – Jan 2017 | University of California, Riverside -Represented the PepsiCo multi-brand beverage portfolio directly to campus students through social media content and on-campus activations to boost sales and exposure among UCR. -Created and posted elevated content to various social media platforms to promote consumer reach of 500+ impressions per post and consistent engagement among audiences. ### Web Management Intern @ Yamibuy.com Jan 2016 – Jan 2017 -Boosted Search Engine Optimization (SEO) by creating digital English content for live product pages. -Site performance optimized through click rate with keywords. -Delivered accurate and up-to-date content to the customers through quality descriptions, aesthetic imagery and elevated language for individual products. ## Education ### Bachelor of Business Administration - BS in Business, Management, Marketing, and Related Support Services University of California, Riverside ### Designlab ### High School Diploma Ruben S. Ayala High School ### University of California Education Abroad Participant The University of Edinburgh ## Contact & Social - LinkedIn: https://linkedin.com/in/melody-zhan - Portfolio: https://melodyzhan.com --- Source: https://flows.cv/melodyzhan JSON Resume: https://flows.cv/melodyzhan/resume.json Last updated: 2026-04-13