# Melody Zhang > ‘27 Penn | UX/UI Design & Consumer Psychology Location: Fremont, California, United States Profile: https://flows.cv/melodyzhang UPenn design student with experience in UX/UI, graphic design, illustration, and creative direction. Outside of design, you’ll usually find me devouring horror novels and cheering on Godzilla! 🦖 ## Work Experience ### Project Lead @ Penn Spark Jan 2024 – Present | Philadelphia, Pennsylvania, United States Cross-Functional Leadership: Directed a team of designers and developers through a rigorous 6-week UX/UI sprint to concept, design, and launch a functional web application. End-to-End UX/UI Ownership: Led the entire design lifecycle for Pent Up, from conducting user research and persona development to crafting high-fidelity interactive prototypes in Figma. Engineering Partnership & Handoff: Facilitated seamless design-to-development collaboration by establishing documentation standards and conducting regular design reviews to ensure technical feasibility. Systemic Consistency: Developed a project-specific design system with reusable components, ensuring a cohesive user experience and accelerating the development timeline. Research-Driven Iteration: Managed user testing sessions and synthesized feedback to identify friction points, directly influencing UI refinements to improve usability and accessibility. ### Vice President of Design (Design Lead) @ UnEarthed Penn Jan 2023 – Present | Philadelphia, Pennsylvania, United States Lead designer for Unearthed, a student-run children’s magazine published each semester. Recruit, interview, and mentor a rotating team of ~12 designers per semester; provide feedback and revisions across all design stages. Teach Adobe Illustrator workshops and guide designers in creating professional-quality spreads and illustrations. Compile, edit, and finalize magazines for both print and digital publication. Design original spreads, covers, and interactive pages; create merchandise artwork for hoodies, tote bags, stickers, and magnets. Attend distribution events with local elementary and middle schools, reading magazines to children and engaging with community programs. ### Creative Director @ t-art magazine Jan 2025 – Present | Philadelphia, Pennsylvania, United States ### UX/UI Designer @ Botanical club @ UCLA Jan 2025 – Present | Los Angeles, California, United States Information Architecture & Database Design: Leading the end-to-end redesign of the club’s digital archive, developing a scalable taxonomy to organize a diverse plant database for optimal searchability and user discovery. Creative Direction & Visual Identity: Conceptualized and executed a unique "retro-inspired" design system, balancing nostalgic aesthetics with modern usability standards to create an engaging, community-focused web experience. User-Centric Navigation: Engineered a seamless browsing flow that simplifies complex botanical data, reducing cognitive load for members through intuitive filtering and categorized digital archiving. Full-Cycle Design Ownership: Managing the complete product lifecycle from initial wireframing and prototyping in Figma to final handoff, exercising full creative autonomy over the platform's visual language and interaction patterns. Rapid Iteration & Prototyping: Utilizing high-fidelity interactive prototypes to test navigation layouts, ensuring the "retro" interface remains accessible and responsive across mobile and desktop devices. ### Design Chair @ Word for Word Jan 2025 – Present | Philadelphia, Pennsylvania, United States ### UX/UI Designer & Frontend Dev @ Ipro Dental Jan 2025 – Present | Cupertino, California, United States Brand Identity Overhaul: Directed the comprehensive visual redesign of the practice, establishing a modern brand identity that aligned the digital presence with the high-quality patient care provided in-office. Conversion-Optimized Web Design: Re-engineered the practice’s website architecture in Figma, simplifying complex navigation and information hierarchies to instill greater user trust and improve new patient appointment conversions. Creative Direction & Asset Management: Led professional photography and art direction for environmental and portrait assets, ensuring all visual content remained consistent with the new brand guidelines across social media and web platforms. Cross-Platform Consistency: Managed the end-to-end production of both digital and print marketing collateral, ensuring a seamless and professional brand voice across all patient touchpoints. Responsive UI Prototyping: Developed and tested responsive UI components to ensure accessibility and performance across mobile and desktop devices for a diverse demographic of patients. ### Student @ University of Pennsylvania Jan 2023 – Present | Philadelphia, Pennsylvania, United States ### Founding Product Designer @ Deep24 Jan 2025 – Jan 2026 End-to-End Product Ownership: Led the design vision and execution for a suite of iOS and Mac applications, serving as the sole designer responsible for translating product strategy into high-fidelity digital experiences. Visual Identity & Brand Systems: Conceptualized and launched a complete brand identity, including a comprehensive logo redesign and the creation of an original brand mascot to define the product's visual personality and market positioning. Design System Architecture: Engineered a scalable design system within Figma, establishing a unified visual language and a reusable component library that streamlined the design-to-development workflow. Engineering Collaboration & Scoping: Partnered daily with developers to scope features for realistic builds, ensuring all designs adhered to platform-specific patterns and maintaining pixel-perfect implementation through rigorous documentation. Iterative Problem Solving: Optimized product maintainability by identifying and simplifying complex UI features—such as replacing dynamic time-of-day themes with a stable, high-performance visual system based on edge-case testing and technical constraints. ### User Experience Designer @ Coded by: Jan 2025 – Jan 2025 | Philadelphia, Pennsylvania, United States Trained in UX/UI design, UX research, problem validation, and start-up development. Served as Lead Designer for Knouri, a patient-recovery dashboard start-up project. Designed wireframes, user flows, and high-fidelity prototypes in Figma; collaborated with teammates on product vision and user validation. Project was pitched to representatives from JP Morgan, Vanguard, Salesforce, and other industry leaders, receiving feedback on product design and strategy. ## Education ### Web Page in Digital/Multimedia and Information Resources Design University of Pennsylvania ## Contact & Social - LinkedIn: https://linkedin.com/in/melody-zhang-90605b217 - Portfolio: https://sites.google.com/view/enteringconstructionzone/home --- Source: https://flows.cv/melodyzhang JSON Resume: https://flows.cv/melodyzhang/resume.json Last updated: 2026-04-13