● UX lead for Glass platform migration — defined QA pipelines and centralized access for 40+ designers.

● Introduced cross-org design rituals, reducing handoff & collaboration delays by 60%.

● Represented UX in all executive Glass leadership calls, providing Go/No-Go signoffs.

● Standardized the VQA process for 6 pods, ensuring consistent design quality.

Contributor to a UX patent (in progress).

● Led modernization initiative to unify design consistency and system performance.

● Delivered frictionless credit experiences, boosting form submissions by 120%.

● Optimized club details for SEO, driving a 40% increase in SEO-driven sales and a 28% boost in organic visits.

• Working across cross-functional teams, partnering with PMs and

Engineers to identify opportunities, explore solutions, and take

concepts from ideation to execution. Build effective working

relationships and bring the cross-functional team into the design

process.

• Translating business needs into clear customer-focused solutions.

• Bringing in UX research and analysis and Advocate for prioritization

of design-centered product

• Developing use-cases that help others envision and rally around the

designs.

• Ensuring a holistic, strategic, detailed approach to design in the

product area.

• Contributing to broader product strategy and initiatives, and grow

the team as the company grows

• Bringing consistency to the over-all product.

• Working with Sr. Designers to create interactive prototypes, solving identified problems within the product.

• Communicate with cross-functional teams, Product and Development to understand the requirements, challenges and constraint of the project & deliver based on the requirements.

• Creating design spec docs for PM’s & stake holder presentations.

• Making design iterations based on the feedback of the team.

• Working with the UX team to prepare Design System assets.

• Established the initial visual style guide based on the brand expression & marketing insights to prototype the first phase of the website & app.

• Conducted user interviews to synthesis the pain points & re-iterate the wireframes for the website.

• Conducted user research to identify product cycle & defined pain points to

visualize the process (phases of design).

• Created a performance reporting template, achieving an 80% reduction in the

preparation time of standard client materials.

• Led full redesign of website with findings from customer segmentation and user

feedbacks, increasing website leads by 200%.

• Developed initial brand strategy guide for the company.

• Conducted client meetings & came up with design solutions to

their problems using empathy & a user-centered approach.

• Coordinated & executed the opening of a new gallery in Dubai, including drafting marketing &

advertising collaterals and managing business development relationships.

• Assessed & led a team of 3 designers to design Dubai City Sign ‘My Dubai’ &

trophy of Harper Bazaar Award.