Meng is an award-winning brand, product, and experience designer helping clients large and small reach their business goals.
Meng has helped corporate clients including Anheuser-Busch InBev and Aetna launch brands in new markets.
As a global design resource, I supported product teams in local markets by:
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identifying gaps and led training on A/B testing, conversion rate optimization, data-driven design, business model canvas, customer journey mapping, and product roadmapping.
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creating a framework so anyone can start doing data-driven design, and check their assumptions about customer behavior and the reason behind business performance with on-site analytics.
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leading an effort to share learnings across similar business units by collecting stories (both wins and misses) across teams in 5 international markets and sharing actionable insights and ideas to implement.
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listening and being their champion to senior global leadership, advocating for process changes and pitching in to spearhead initiatives that lacked design resources.
