# Meng He > Working on Gen AI @ Google Location: New York, New York, United States Profile: https://flows.cv/menghe Meng is an award-winning brand, product, and experience designer helping clients large and small reach their business goals. Meng has helped corporate clients including Anheuser-Busch InBev and Aetna launch brands in new markets. She has also led product strategy, design, and branding at technology startups in e-commerce, social media, travel, security, and payments. Meng has won awards with Adobe (Creative Jam People’s Choice Award), Facebook (Innovation Competition: Era of the Newsfeed), and Ben & Jerry’s (Millennial Advisory Board). Meng was part of a 5-person UX special ops team during the 2014 TED Conference, working with speakers including Simon Sinek to bring ideas into action. Her work has been published in Ellen Lupton’s definitive guide Type of Screen. She is a speaker for HOW Design, VentureOut, and Lean UX conference, lectures at Startup Institute, advisor for Newark Venture Partners, and mentors/judges for AngelHack and Startup Weekend. Excited to discuss new opportunities to collaborate: hey@mynameismeng.com ## Work Experience ### Innovation Design Lead (Staff) — Long-term Bets & Insight UX @ Google Jan 2022 – Present | New York, New York, United States ### Product Strategy and Design Consultant @ Meng He Jan 2011 – Jan 2022 | New York, NY ### Head Of Design @ Waybridge Jan 2019 – Jan 2021 | Greater New York City Area ### Independent Direct-to-Consumer Consultant @ Anheuser-Busch InBev Jan 2016 – Jan 2018 | Greater New York City Area As a global design resource, I supported product teams in local markets by: - identifying gaps and led training on A/B testing, conversion rate optimization, data-driven design, business model canvas, customer journey mapping, and product roadmapping. - creating a framework so anyone can start doing data-driven design, and check their assumptions about customer behavior and the reason behind business performance with on-site analytics. - leading an effort to share learnings across similar business units by collecting stories (both wins and misses) across teams in 5 international markets and sharing actionable insights and ideas to implement. - listening and being their champion to senior global leadership, advocating for process changes and pitching in to spearhead initiatives that lacked design resources. ### Chief Product Officer @ SocialSign.in Jan 2014 – Jan 2016 ### Adjunct Instructor @ Startup Institute Jan 2015 – Jan 2016 | Greater New York City Area ### Design Director @ Mitro Jan 2013 – Jan 2014 At Mitro, we tried to build a password manager that makes sharing passwords as easy as a Google Doc or Post-it Note. As the first designer on our team of 4, I helped rebrand the company and launch experiments in search for product/market fit. Experiments included: - @notsecretapp, a April Fool's Twitter account that allowed anyone to tweet from a single account (confessions were made, Bohemian Rhapsody was sung) - Mitro Access, where you can temporarily share your Amazon, eBay, Seamless, and OkCupid account with friends and colleagues by sending them a link. The link expires automatically after a set time, number of clicks—or expire it immediately with one click. - Mitro Open, where we piggypacked on the rise of Product Hunt to help people automatically sign up for accounts to the newest tech products. Full case study of my work at Mitro: https://www.mynameismeng.com/project/mitro ### Senior UX Design Lead @ SocialFlow Jan 2012 – Jan 2013 - Led rebranding and integrated UX strategy of product suite. - Led design in the launch of the mobile app, ad builder, reporting, and listening engine to help company pivot from owned/earned to paid media. - Worked with sales to conceptualize experimental partnerships with IBM Watson, Walmart, and the NFL. Full case study of my work at SocialFlow: https://www.mynameismeng.com/project/socialflow ### Ambassador @ Foodspotting Jan 2011 – Jan 2013 • Organize and lead monthly eat-up events and food crawls. • Share Foodspotting news and engage with the community through social media channels. • Brainstorm community engagement ideas and find ways to collaborate with local restaurants, organizations, food writers, bloggers, and local media companies. • Build relationships online and offline with users while identifying and supporting super-users to become brand advocates. • Represent Foodspotting at press events, demos, and parties. ### Co-Founder @ Shindig Jan 2012 – Jan 2013 We are drink explorers but we can never remember that red wine we liked or that great microbrew we tried. Shindig is a mobile drink journal that learns your tastes and helps you discover new ones. Full case study of what we built at Shindig: https://www.mynameismeng.com/project/shindig ### Ben & Jerry's Millennial Advisor @ Ben & Jerry's Jan 2011 – Jan 2012 - Selected as a member of Ben & Jerry's Millennial Advisory Board through a national contest. - Provide feedback on new products, concepts, and brand activation ideas. - Present concepts for marketing programs including social media, advertising (print and digital), media planning, and guerrilla marketing. ### Financial Controller @ Hi-Temp Specialty Metals Jan 2009 – Jan 2011 - Day to day supervision of accounting functions to ensure accuracy of general ledger and internal controls. - Advised sales and purchasing decisions with daily forecasting and management of cash flow and P&L. - Monthly and annual financial reporting and liaison between outside auditors and bank managers to ensure covenant and budget compliance. - Instituted company-wide workflow improvements to increase efficiency and accuracy while reducing costs. ### Graphic Designer @ Strategy Studio Jan 2007 – Jan 2009 In a four-person design studio, I designed and built interactive experiences and print marketing for agents including Aetna, Prudential, American Society of Mechanical Engineers, and Cartesian Capital Group. ### Apple Campus Representative @ Apple Computer Jan 2007 – Jan 2008 - Designed and implemented marketing programs and sales strategies to increase awareness and exceed quarterly sales goals. - Nurtured long-term relationships with students, parents, and faculty. - Hosted workshops, product demos, and events to offer guidance and generate excitement. ## Education ### BFA in Communication Design Parsons School of Design - The New School Jan 2004 – Jan 2008 ### Amherst Regional High School Jan 2000 – Jan 2004 ## Contact & Social - LinkedIn: https://linkedin.com/in/menghe - Portfolio: http://www.mynameismeng.com --- Source: https://flows.cv/menghe JSON Resume: https://flows.cv/menghe/resume.json Last updated: 2026-03-30