Lead design in Roku Payout and Subscription.

Usability Tester, AirBrush, Meitu Technology, UX/UI, June - July 2017 l New York, NY

• Conducted 16 interview questions and found three major insights and two usability issues based on analytic report.

• Invited five participants to conduct an hour long usability testing session with four objectives.

Mobile App Designer, Legal Chat, Cloudmax Lab, UX/UI, May - June 2017 l New York, NY

• Participated in the entire design process including user research, competitive product research/analysis user workflow, wireframe and visual design.

• Designed visual identity system including logo and color.

• Improved user engagement/experience by redefining user flow and revising visual design.

Website Designer, BACMA, UX/UI, March - April 2017 l New York, NY

• Increased user engagement by optimizing ticket purchase and check out process.

• Established a brand new user interface for the entire site. Redesigned main, event, event detail and info page based on user research/interview user workflow, affinity diagram, wireframes, and high fidelity prototype.

Lead Designer - Lead design initiatives on Marketplace's Seller Growth and Delivery Promise product team. Facilitate design thinking workshops on solutioning complex problems such as improve business growth, simplify pricing strategy through automated pricing tool, automate delivery promise and shipping, improve listing quality, set up campaign and incentives. Advocate for user-centric design.

Data-Driven Design - Collaborate with UX researchers to develop custom research plans tailored to specific goals, leveraging data and research to inform design decisions.

Increase User Engagement and Satisfaction - Design new features for an automated pricing tool, contributing to approximately $10M in annual GMV after initial release. Designed a new shipping purchasing feature, generating about $50M annually. Additionally, designed a E2E recommendation engine product powered by AI which generates data-driven recommendations, such as pricing, inventory, delivery to help sellers grow their businesses, resulting in 25% increase in platform awareness, 230% increase YoY seller adoption and approximately $330M annually.

Consistency - Oversee multiple product areas in the platform to create holistic experience. Manage and lead XFN design workshops to connect stakeholders on delivering consistent experiences, mitigating risks, identifying dependencies, and propose design solution strategically.

• Lead UX/UI Designer. Redesigned marketing analytics application based on user research, interview, usability testing and analytic reports. Drafted design proposals and wireframes. Initiated meetings with the core team. Illustrated system architecture diagram of the core enterprise application. Designed new wireframes and behaviors. Conducted user interviews.

• Increased User Engagement. Contributed new features and enhancements to improve user engagement on complex algorithm tool that optimizes marketing budget across different channels and strategies. Pioneered the adoption of user-driven wireframes and gestures for the next version of the enterprise application.

• UX/UI Adoption. Advocated the importance of user experience to stakeholders and development teams. Collaborated with Product Managers and engineers to implement new UX/UI changes through the agile software development cycle. Created user experience web page on enterprise website for educational purposes.

• Project Management. Led the project through weekly status meeting and managed silver thread through JIRA agile board.