# Mengwei Michelle Xiao > UX Designer at Roku, shaping the next generation of streaming. Location: San Francisco Bay Area, United States Profile: https://flows.cv/mengwei I'm a creative professional with over 7 years of experience in User Experience Design. I'm dedicated to leverage design thinking to tackle complex design challenges. I utilize data to drive design decisions to ensure user centric solutions. I am fascinated by the interaction between physical objects and digital experiences and aims to push its boundaries. I have a proven track record of delivering impactful user experiences across mobile, web and enterprise applications that drive business success. ## Work Experience ### UX Designer @ Roku Jan 2024 – Present | San Jose, California, United States Lead design in Roku Payout and Subscription. ### UX/UI Designer @ Freelance Jan 2017 – Present | New York Usability Tester, AirBrush, Meitu Technology, UX/UI, June - July 2017 l New York, NY • Conducted 16 interview questions and found three major insights and two usability issues based on analytic report. • Invited five participants to conduct an hour long usability testing session with four objectives. Mobile App Designer, Legal Chat, Cloudmax Lab, UX/UI, May - June 2017 l New York, NY • Participated in the entire design process including user research, competitive product research/analysis user workflow, wireframe and visual design. • Designed visual identity system including logo and color. • Improved user engagement/experience by redefining user flow and revising visual design. Website Designer, BACMA, UX/UI, March - April 2017 l New York, NY • Increased user engagement by optimizing ticket purchase and check out process. • Established a brand new user interface for the entire site. Redesigned main, event, event detail and info page based on user research/interview user workflow, affinity diagram, wireframes, and high fidelity prototype. ### Senior UX Designer @ Walmart Global Tech Jan 2021 – Jan 2024 | San Francisco Bay Area Lead Designer - Lead design initiatives on Marketplace's Seller Growth and Delivery Promise product team. Facilitate design thinking workshops on solutioning complex problems such as improve business growth, simplify pricing strategy through automated pricing tool, automate delivery promise and shipping, improve listing quality, set up campaign and incentives. Advocate for user-centric design. Data-Driven Design - Collaborate with UX researchers to develop custom research plans tailored to specific goals, leveraging data and research to inform design decisions. Increase User Engagement and Satisfaction - Design new features for an automated pricing tool, contributing to approximately $10M in annual GMV after initial release. Designed a new shipping purchasing feature, generating about $50M annually. Additionally, designed a E2E recommendation engine product powered by AI which generates data-driven recommendations, such as pricing, inventory, delivery to help sellers grow their businesses, resulting in 25% increase in platform awareness, 230% increase YoY seller adoption and approximately $330M annually. Consistency - Oversee multiple product areas in the platform to create holistic experience. Manage and lead XFN design workshops to connect stakeholders on delivering consistent experiences, mitigating risks, identifying dependencies, and propose design solution strategically. ### Vice President, Product Designer @ Bank of America Jan 2019 – Jan 2021 | New York, NY ### UX/UI Designer @ Analytic Partners Jan 2018 – Jan 2018 | New York City • Lead UX/UI Designer. Redesigned marketing analytics application based on user research, interview, usability testing and analytic reports. Drafted design proposals and wireframes. Initiated meetings with the core team. Illustrated system architecture diagram of the core enterprise application. Designed new wireframes and behaviors. Conducted user interviews. • Increased User Engagement. Contributed new features and enhancements to improve user engagement on complex algorithm tool that optimizes marketing budget across different channels and strategies. Pioneered the adoption of user-driven wireframes and gestures for the next version of the enterprise application. • UX/UI Adoption. Advocated the importance of user experience to stakeholders and development teams. Collaborated with Product Managers and engineers to implement new UX/UI changes through the agile software development cycle. Created user experience web page on enterprise website for educational purposes. • Project Management. Led the project through weekly status meeting and managed silver thread through JIRA agile board. ### Jewelry Designer @ Valentin Magro New York Jan 2016 – Jan 2018 | New York, New York Designed custom jewelry and collections, performed sketching and ideation. Implemented digital marketing strategies, managed social media accounts, and e-commerce retail store. Enhanced relationships with clients and vendors. • Featured Jewelry Design. Participated in Valentin Magro Collection Designs. Jewelry were eatured in store and online. • UX/UI Enhancement. Improved the user experience and drive up user engagement by redesigning the monthly Newsletter’s layout using current user interface design techniques. • Design Strategy. Lead photographer and advertising photo editor, shot all new and 95% of collection pieces. Attracted new customers by improving and updating image quality of the online store. • Website Analytics. Improved customer response rate 30% by managing online store site analytics report reviews, implementing successful store management strategies, and providing an excellent customer experience. ### Freelance, Wine Bottle Design @ Sichuan Tuopai Shede Wine Co., Ltd. Jan 2016 – Jan 2016 | New York, New York Designed wine bottle for Shede brand’s new product. Worked closely with client on design and brand concept, researched and analyzed competitive products, marketing aspects, rendered bottle design and advertising poster. ### Product Design Intern @ AKMD Jan 2015 – Jan 2015 | Chicago, IL Interned with furniture designer Michael W. Dreeben. Works includes variety from paper modeling, ideation, to 3D modeling, as well as observed fabrication process from making to marketing ### Sullivan Fabrication Studio Assistant @ The Art Institute of Chicago Jan 2015 – Jan 2015 | Chicago, IL Studio assistant. Assisted with machine maintenance, resale, student project development. Particular techniques assisted with including steam wood bending, vacuum glue bending, lathe, joinery hand tools and techniques. ## Education ### Bachelor of Fine Arts (B.F.A.) in Industrial and Product Design School of the Art Institute of Chicago ## Contact & Social - LinkedIn: https://linkedin.com/in/mwxiao - Portfolio: https://www.mengweixiao.space --- Source: https://flows.cv/mengwei JSON Resume: https://flows.cv/mengwei/resume.json Last updated: 2026-04-13