Sunnyvale, California, United States
• Spearheaded the development of the Smarter Dashboard from ideation to prototype. The SaaS platform provides CPG companies with enhanced customer insights and resulting in increased cooperation opportunities and investment to Chefling, Inc.
• Led the design of the new Chefling app following its acquisition by smarter.am, showcasing its innovative features and intuitive user experience at the 2023 CES exhibition.
• Conducted end-to-end experience of Sofit app on iOS platforms, starting scratch from brainstorming to 1st public, iterating on and on.
• Owned the design of all illustrations, including graphics, gifs, and videos, both within the app and for marketing purposes. Presented and proposed design approaches to stakeholders, receiving positive feedback and engagement.