• Lead the 0-1 UI/UX design and launch of a responsive, multilingual content discovery platform enabling global audiences to browse and discover cultural performances and artists, developed by Webflow. Within the first year, the site attracted 100K+ visitors, resulting in partnerships with 20+ sponsors and generating $2.5M+ in sales.

• Built brand identity systems and visual libraries that scale across digital ads, landing pages, and campaign assets. Integrated AI-assisted image and prototype generation to accelerate creative production while maintaining visual consistency.

• Collaborate with PM, copywriter and engineer to identify pain points, balance business needs and iterate on design with 200+ prototypes. Maintain a competitive edge against industry trends

Initiated the responsive web design and development of websites for retail, fashion and technology startups using webflow and framer.

Designed and optimized multi-channel ad experiences (email, web, and social)

Conducted user and engagement analysis of luxury fashion through Klaviyo