Drove 6x conversion growth for subscription-based Song Quiz game features using expert copywriting strategies, SEO, and related content optimization.

Turned niche content into high-performing game features.

Simplified content strategy documentation and guided UX/UI creation in Figma, Canva, and related tools.

Updated content directly in the API and found fixes for ongoing communication issues. Saved hours and resources for teams with agile process improvements.

Ran A/B tests and sourced user insights using Amplitude and Tableau.

Drove growth and exceeded benchmarks for retention, conversion, engagement, and other metrics.

Created user personas for high-performing game features based on free or low-cost marketing research.

Successfully transformed weekly fires into prioritized backlogs and feature roadmaps.

Supervised 5+ contractors, optimized weekly stand-ups using agile scrum techniques, and ensured clarity in onboarding and documentation.

Collaborated cross-functionally across product, design, content, marketing, UX, audio, and engineering teams.

Ensured both audio and TV content were delivered quickly, efficiently, and on time.

Drove content strategy and wrote a Top 5 performing title for a user-generated content app. Content catalog included 100+ New York Times best-selling authors.

Created copy for 10+ weekly marketing videos and posts, driving and supporting 50M+ app downloads.

Wrote 20,000+ words for 2 LGBTQ+ interactive romance games. Furthered reputation as one of the fastest, most data-driven writers on staff.

Designed and coded content for an edtech training simulator for dementia caregivers.

Developed content for a decoration match-3 puzzle game founded by The Sims veterans.

Cut cost-per-installs in half by analyzing marketing data and optimizing content for a subscription audio app with 50M downloads.

Drove 2x conversion improvements for user-generated content by optimizing SEO, UX copy, and related end-to-end product copy.

Supported company's conversion goals by identifying popular programs and optimizing web flows to drive users toward said programs.

Conducted competitor analysis and set up companies to compete with popular puzzle game platforms like The New York Times.

Served as a guest professor for The Narrative Department. Mentored 40+ students in content strategy and design process best practices.

Bridged the gap between content and other departments. Offered documentation and quick examples to provide clarity and save countless hours during agile product development.

Ended a 2-year development delay and shipped a demo in 3 months.

Wrote documentation for content development. Established clear product requirements.

Turned weekly fires into structured tasks and product requirements. Ensured clear path for all teams.

Sourced $50,000 of competitive research for free, transforming ideas into a highly polished pitch deck.

Guided teams in setting reasonable benchmarks for content development and delivery.

Stepped into a de facto Director of Product role and brought cohesion, clarity, and direction to the project.

Reduced ongoing pain points with empathy, solution-oriented thinking, and agile scrum-based prioritization.

Calmly and kindly resolved stakeholder overwhelm. Listened to feedback, unblocked obstacles, and reduced scope creep.

Collaborated with internal and external partner stakeholders to produce a critical path, side quests, combat barks, and related text for a AAA game.

Served as point-of-contact for narrative matters. Ensured Confluence pages were up to date, pipelines and handoffs documented, and deliverables were understood.

Translated complex technical needs for narrative systems to stakeholders.

Helped teams prioritize deliverables and understand dependencies. Ensured scripts worked with gameplay.

Led daily Scrum standups, planned sprints, contributed to roadmaps, conducted capacity planning, and helped teams manage scope.

Routinely helped teams prioritize workloads and reduce bloat by 50 - 75%.

Analyzed workflows, proposed solutions for pain points, and created documentation and templates for greater team efficiency.

Developed backlogs in Jira. Created documentation for task management processes.

Calmly and warmly resolved issues. Directed teams toward solution-focused compromises.

Fostered open and transparent environments so that blockers could be resolved in a timely manner.

Actively worked to reduce confusion by asking questions and raising concerns. Worked alongside leads to develop improvement processes.

Communicated changes to scope and direction across teams. Ensured information was being communicated effectively through stand-ups, Jira tickets, Slack and Teams Channels, and Confluence.

Strong understanding of balancing UX and business needs. Routinely helped teams balance cost and time while delivering the best possible product.

Routinely communicated with external stakeholders and ensured alignment with client needs.

Served as point-of-contact for all narrative content. Wrote copy, designed an open-world RPG narrative bible, and created templates for the following: in-game text, characters, locations, scripts, art requests, and related assets.

Developed end-to-end copy and user flowcharts for a complex mobile/web sign-up process.

Worked with designers to rapidly prototype AR, PvP, pet collecting, branching choices, and crafting mechanics. Weaved storytelling into game mechanics.

Wrote copy directly in Figma and collaborated with UX designers to improve workflows, UX copy, design sprints, and related processes.

Developed an understanding of blockchain game economics, fitness AR mechanics, and pet collection gameplay. Drove UX improvements based on data and best practices.

Drove content strategy based on best practices for crypto, PvP multiplayer, MMORPG, fitness, and mobile game audiences.

Researched and presented competitor analysis data at large stakeholder meetings.

Developed an efficient narrative pipeline that transformed brainstorming into actionable user flows, quests, scripts, templates, and a full asset bible.

Worked both independently and alongside design, art, and UX teams to create player-focused gameplay features.

Created guides for free-to-play monetization, player retention, and narrative design best practices.

Contributed to GDD features and narrative bible design. Worked with UX team to create game features and copy in line with FTUE best practices.