# Meredith Fletcher Munro

> Content Strategist and Growth Product Manager | Writing & Content Strategy | Driving and Supporting $50M+ Growth

Location: San Francisco, California, United States
Profile: https://flows.cv/meredithfletchermunro

Senior content strategist with 9+ years experience building B2C mobile and AAA games, interactive audio, and high-impact organizations. My writing and content strategies helped drive an estimated $50M+ profit and 72M downloads. 

Want content that will explode growth? DM me!

## Work Experience
### Content Designer and Producer @ Volley
Jan 2023 – Present
Content producer working on top Amazon Alexa audio games, Roku TV games, and FireTV games for all ages. IPs include Cocomelon, Wheel of Fortune, Jeopardy, The Price Is Right, etc.

𝐂𝐨𝐧𝐭𝐞𝐧𝐭 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐂𝐨𝐩𝐲𝐰𝐫𝐢𝐭𝐢𝐧𝐠
• Drove 6x conversion growth for subscription-based Song Quiz game features using expert copywriting strategies, SEO, and related content optimization.
• Turned niche content into high-performing game features.
• Simplified content strategy documentation and guided UX/UI creation in Figma, Canva, and related tools.
• Updated content directly in the API and found fixes for ongoing communication issues. Saved hours and resources for teams with agile process improvements.

𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬 & 𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐑𝐞𝐬𝐞𝐚𝐫𝐜𝐡
• Ran A/B tests and sourced user insights using Amplitude and Tableau.
• Drove growth and exceeded benchmarks for retention, conversion, engagement, and other metrics.
• Created user personas for high-performing game features based on free or low-cost marketing research.

𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭, 𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧
• Successfully transformed weekly fires into prioritized backlogs and feature roadmaps.
• Supervised 5+ contractors, optimized weekly stand-ups using agile scrum techniques, and ensured clarity in onboarding and documentation. 
• Collaborated cross-functionally across product, design, content, marketing, UX, audio, and engineering teams.
• Ensured both audio and TV content were delivered quickly, efficiently, and on time.

### Senior Content Strategy & Product Consultant @ Unknown
Jan 2018 – Present
Content strategy and product consulting projects. Work includes driving content strategy for a Top 5 user-generated content programming title, copywriting for edtech companies, optimizing marketing strategies for mobile apps and social media channels, serving as a guest professor for game content roles, various romance game writing projects, etc.

𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠
• Drove content strategy and wrote a Top 5 performing title for a user-generated content app. Content catalog included 100+ New York Times best-selling authors.
• Created copy for 10+ weekly marketing videos and posts, driving and supporting 50M+ app downloads.
• Wrote 20,000+ words for 2 LGBTQ+ interactive romance games. Furthered reputation as one of the fastest, most data-driven writers on staff.
• Designed and coded content for an edtech training simulator for dementia caregivers.
• Developed content for a decoration match-3 puzzle game founded by The Sims veterans.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬
• Cut cost-per-installs in half by analyzing marketing data and optimizing content for a subscription audio app with 50M downloads.
• Drove 2x conversion improvements for user-generated content by optimizing SEO, UX copy, and related end-to-end product copy. 
• Supported company's conversion goals by identifying popular programs and optimizing web flows to drive users toward said programs.
• Conducted competitor analysis and set up companies to compete with popular puzzle game platforms like The New York Times.

𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧
• Served as a guest professor for The Narrative Department. Mentored 40+ students in content strategy and design process best practices.
• Bridged the gap between content and other departments. Offered documentation and quick examples to provide clarity and save countless hours during agile product development.

### Senior Product Manager @ Many Hands SPC
Jan 2023 – Jan 2024 | Seattle, Washington, United States
Senior Product Manager for a start-up mobile strategy card game studio founded by Wizards of the Coast and Magic: The Gathering veterans.

𝐏𝐫𝐨𝐝𝐮𝐜𝐭 𝐚𝐧𝐝 𝐏𝐫𝐨𝐣𝐞𝐜𝐭 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭
• Ended a 2-year development delay and shipped a demo in 3 months.
• Wrote documentation for content development. Established clear product requirements.
• Turned weekly fires into structured tasks and product requirements. Ensured clear path for all teams.

𝐌𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐚𝐧𝐝 𝐃𝐚𝐭𝐚 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬
• Sourced $50,000 of competitive research for free, transforming ideas into a highly polished pitch deck.
• Guided teams in setting reasonable benchmarks for content development and delivery.

𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 𝐚𝐧𝐝 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧
• Stepped into a de facto Director of Product role and brought cohesion, clarity, and direction to the project.
• Reduced ongoing pain points with empathy, solution-oriented thinking, and agile scrum-based prioritization.
• Calmly and kindly resolved stakeholder overwhelm. Listened to feedback, unblocked obstacles, and reduced scope creep.

### Producer @ Lost Boys Interactive
Jan 2022 – Jan 2023 | Remote
Full-Feature Producer for Embracer Group and Gearbox Publishing AAA studio. Worked on NDA-protected $40M+ AAA IP.

Experience in the following agile pipelines: Narrative, Systems, Missions, Levels, Art, UX, Engineering, I/O, Audio.

𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠
• Collaborated with internal and external partner stakeholders to produce a critical path, side quests, combat barks, and related text for a AAA game.
• Served as point-of-contact for narrative matters. Ensured Confluence pages were up to date, pipelines and handoffs documented, and deliverables were understood.
• Translated complex technical needs for narrative systems to stakeholders.
• Helped teams prioritize deliverables and understand dependencies. Ensured scripts worked with gameplay.

𝐏𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧
• Led daily Scrum standups, planned sprints, contributed to roadmaps, conducted capacity planning, and helped teams manage scope.
• Routinely helped teams prioritize workloads and reduce bloat by 50 - 75%.
• Analyzed workflows, proposed solutions for pain points, and created documentation and templates for greater team efficiency.
• Developed backlogs in Jira. Created documentation for task management processes.

𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧
• Calmly and warmly resolved issues. Directed teams toward solution-focused compromises.
• Fostered open and transparent environments so that blockers could be resolved in a timely manner.
• Actively worked to reduce confusion by asking questions and raising concerns. Worked alongside leads to develop improvement processes.
• Communicated changes to scope and direction across teams. Ensured information was being communicated effectively through stand-ups, Jira tickets, Slack and Teams Channels, and Confluence.
• Strong understanding of balancing UX and business needs. Routinely helped teams balance cost and time while delivering the best possible product.
• Routinely communicated with external stakeholders and ensured alignment with client needs.

### Lead Narrative Designer @ Genopets
Jan 2022 – Jan 2022 | Remote
Lead Narrative Designer for Genopets: a gamified fitness app with open-world sci-fi/fantasy RPG elements, pet-collecting, PvP, crafting, and AR mechanics.

𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠
• Served as point-of-contact for all narrative content. Wrote copy, designed an open-world RPG narrative bible, and created templates for the following: in-game text, characters, locations, scripts, art requests, and related assets.
• Developed end-to-end copy and user flowcharts for a complex mobile/web sign-up process.
• Worked with designers to rapidly prototype AR, PvP, pet collecting, branching choices, and crafting mechanics. Weaved storytelling into game mechanics.
• Wrote copy directly in Figma and collaborated with UX designers to improve workflows, UX copy, design sprints, and related processes.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬
• Developed an understanding of blockchain game economics, fitness AR mechanics, and pet collection gameplay. Drove UX improvements based on data and best practices.
• Drove content strategy based on best practices for crypto, PvP multiplayer, MMORPG, fitness, and mobile game audiences.
• Researched and presented competitor analysis data at large stakeholder meetings.

𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧
• Developed an efficient narrative pipeline that transformed brainstorming into actionable user flows, quests, scripts, templates, and a full asset bible.
• Worked both independently and alongside design, art, and UX teams to create player-focused gameplay features.
• Created guides for free-to-play monetization, player retention, and narrative design best practices.
• Contributed to GDD features and narrative bible design. Worked with UX team to create game features and copy in line with FTUE best practices.

### Senior Product Manager and Writer @ Maybe Interactive
Jan 2020 – Jan 2022 | Remote
Writer and product manager for a Top 100 mobile app. Shipped 6 games in 12 months: Vampire Boss and related titles, Downtown Devil, Throwback, and Sorority Sister.

𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠
• Created IP, drove record-breaking monetization strategy, wrote content and marketing copy, and managed content pipeline for Maybe's flagship RPG series (Vampire Boss).
• Served as a producer/project manager and shipped romance, fantasy, paranormal, historical, action, and campus genre stories.
• Created storyline and oversaw the production of Sorority Sister, a successful LGBTQ+ game  despite Apple 2021 marketing changes.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬
• Created and shipped a $1M+ mobile product that broke 2 app monetization records. Led to 6 related high-revenue products, 8 hires, and 2.9M+ user views.
• Analyzed player data in Tableau. Researched products and trends. Successfully used A/B testing to improve player experiences and revenue.
• Repeatedly earned high click-in conversions with copy for blurbs, ads, and related marketing tasks. 
• Designed strategies for in-app purchases, reward systems, and related features.
• Compiled weekly data reports and shared insights for improved marketing/UX strategies.

𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧
• Promoted from Narrative Designer and Product Manager to Senior Narrative Designer and Product Manager due to outstanding game performance and team collaboration practices.
• Supervised and trained 6+ writers in copywriting, user flows, metric analysis, and other content strategy duties.
• Championed clarity in technical documentation. Improved pipelines, reduced miscommunication, empowered stakeholders.
• Worked independently and alongside art, marketing, and engineering teams to ship games under tight deadlines.
• Communicated with external marketing partners and worked to drive user growth.
• Collaborated with stakeholders to improve ecommerce UI/UX layout for an App Store Top 100 RPGs mobile app.

### Narrative Designer @ Crazy Maple Studio, Inc.
Jan 2019 – Jan 2020 | Sunnyvale, California, United States
Shipped 13 games in 12 months: Mean Girls: Burn Book Revisited, Desperate Measures, Playing With Fire, Rule of Three, One Rogue at a Time, Seducing My Professor, Billionaire Daddy, Fighting For It, Protecting What's His, A Taste of Sin, Against the Wall, Falling For Her Fiance, and The Pact.

𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠
•Created and prioritized content for product roadmap.
•Managed narrative pipeline for high-selling games adapted from existing and original IPs.
•Produced profitable games for romance, action, contemporary, historical, drama, and campus genres.
•Worked inside a writers' room and collaborated with team to improve content strategy.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬
•Broke monetization records for niche content.
•Routinely shipped the Top 3 highest-monetizing games during product cycles.
•Analyzed player data and user personas. Utilized A/B testing to improve LTV and ARPU.
•Drove revenue through strategic economy management.
•Repeatedly earned high click-in conversions with art decks, promos, ads, and related marketing assets. 
•Compiled weekly data reports and presented insights in large stakeholder meetings. 

𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧
•Supervised/trained 8 writers in branching dialog, monetization, player retention, and writing within gameplay dependencies.
•Championed clarity in technical documentation. Improved pipelines, reduced miscommunication, empowered stakeholders.
•Worked independently and alongside art, marketing, and engineering teams to create games under tight deadlines.
•Collaborated with team to develop feature specs and monetization strategies for Mean Girls: Burn Book Revisited.
•Communicated with executives at Paramount Pictures and developed content in line with IP requirements.
•Collaborated with stakeholders to improve ecommerce UI/UX layout for an App Store Top 100 RPGs mobile app.
•Communicated with users and addressed concerns warmly and professionally.

### Game Writer @ Voltage Entertainment USA
Jan 2018 – Jan 2019 | Remote
Shipped Astoria: Lost Kisses, Hydra Season 2.

𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠
• Wrote a 30,000+ word script for Astoria: Lost Kisses.
• Developed a romance storyline with action and fantasy genre elements.
• Worked within the existing IP to capture character voices and adhere to world lore.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬
• Undertook industry research to assess trends, consumer needs with a focus on revenue generation.
Learned best practices for marketing to an LGBTQ+ audience.

𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧
• Implemented producer feedback and produced full scripts with 7-10 days.

### Communications Manager @ Houston Community ToolBank
Jan 2016 – Jan 2019
Worked as the communications manager for a small nonprofit.

𝐒𝐭𝐨𝐫𝐲𝐭𝐞𝐥𝐥𝐢𝐧𝐠
• Managed marketing calendar and developed hundreds of social media campaign posts, grants, brochures, marketing assets, and related written collateral for the organization.
• Collaborated with a team to produce content for a variety of audiences and raise over $100,000 in support of the organization’s mission.
• Frequently wrote 30,000+ words per month while meeting deadlines and accommodating changes.

𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲 & 𝐀𝐧𝐚𝐥𝐲𝐬𝐢𝐬
• Served as a project manager for multiple marketing and communications projects--including grants, social media campaigns, newsletters, blog posts, etc.
• Analyzed customer data and used insights to improve technical documentation, grants, UX research surveys, social media campaigns, and data visualization. 
• Successfully met yearly KPIs within 4 months.

𝐋𝐞𝐚𝐝𝐞𝐫𝐬𝐡𝐢𝐩 & 𝐂𝐨𝐥𝐥𝐚𝐛𝐨𝐫𝐚𝐭𝐢𝐨𝐧
• Managed and mentored 2 employees in writing skills and other communications tasks.
• Promoted from Communications Coordinator to Communications Manager.
• Routinely communicated with customers over social media and ensured a warm, professional company experience.


## Education
### B.S. in Psychology in Psychology
University of Houston

### Psychology
Hendrix College

### Certificate of Completion in Narrative Design
The Narrative Department


## Contact & Social
- LinkedIn: https://linkedin.com/in/meredith-fletcher
- Portfolio: https://fletchermm247.journoportfolio.com/

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Source: https://flows.cv/meredithfletchermunro
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Last updated: 2026-03-25