# Meredith M. > Head of Product Design and Systems Location: San Francisco, California, United States Profile: https://flows.cv/meredithm 15+ years of hands-on experience defining, designing, and delivering customer-focused products across mobile, web, and connected ecosystems. 10+ years of proven leadership building and scaling high-performing design teams with expertise in design systems, accessibility, AI-driven workflows, and cross-platform product development. Passionate about leveraging design to drive meaningful health and wellness outcomes. Core Expertise Leadership & Vision • Managed and scaled design teams from 3 to 15+ members across multiple product lines • Champion of design thinking, usability, and accessibility as key business drivers • Proven track record of inspiring cross-functional teams around compelling product visions Mobile & Connected Product Design • Deep expertise in iOS/Android mobile design with responsive, cross-platform approaches • Experience designing for complex ecosystems including two sided b2b marketplaces, content-rich platforms, and service-oriented products • Successful launches of consumer-facing products in health/wellness and lifestyle categories Design Systems & Innovation • Built and scaled design systems that increased team velocity and consistency across products • Integrated AI into design workflows for faster prototyping and front-end development • Established efficient design processes, tools, and quality standards across organizations Strategic Impact • Led design through company rebrands, global expansion, and platform migrations • Drove measurable improvements to product metrics through design leadership • Translated customer insights into strategic product opportunities and roadmap priorities ## Work Experience ### Head of Product Design and Systems @ SiteRx Jan 2024 – Present | New York, New York, United States • Lead and grow product design and systems analysis teams across healthcare technology platform • Pioneered AI integration into product design workflows for rapid prototyping and ideation • Drive strategic user research programs that inform product roadmap and identify user pain points • Partner with engineering and product teams to deliver insight-driven experiences at scale ### Senior Director of Product Design @ SiteRx Jan 2022 – Jan 2024 | New York, New York, United States • Streamlined design processes and improved cross-product consistency through systems-focused design approach • Led design for multiple new products from early prototyping through launch, including InclusionAI and PatientPathSM • Enhanced existing products with focus on consistent experience, responsiveness, and accessibility standards ### Senior Director of User Experience @ Rothy's Jan 2021 – Jan 2022 | San Francisco, California, United States • Mentored and led team of product designers for consumer-facing e-commerce ecosystem • Pivoted design approach from desktop to mobile-first, driving measurable improvement in cross-device conversion • Grew and led award-winning user research practice, including tactical and generative research programs • Successfully navigated team through two distinct rebrands, global expansion, and complete re-platforming ### Director Of User Experience @ Rothy's Jan 2019 – Jan 2021 | San Francisco, CA ### Customer Advisory Board Member @ UserTesting Jan 2020 – Jan 2022 Served on UserTesting's Customer Advisory Board, advising on user research strategy and product direction. ### Product Design Consultant @ Stealth Startup Jan 2018 – Jan 2019 | San Francisco Bay Area Consulted with a handful of stealth seed-stage startups to define early product designs. Created flows, wireframes, and tappable prototypes. ### Creative Director, UX @ Ethos Life Jan 2018 – Jan 2018 | San Francisco, CA • Designed mobile-first responsive application for life insurance technology platform • Led design through complete company rebrand, including design system creation and implementation • Delivered comprehensive user experiences spanning mobile app, web platform, and marketing touchpoints • Created cohesive design language across digital and print marketing collateral ### Creative Director, UX / Founder @ Savonix, Inc. Jan 2015 – Jan 2017 | San Francisco Bay Area • Co-founded and designed cognitive screening platform delivered via cross-platform mobile application • Built health-focused product ecosystem connecting mobile app to comprehensive brain health platform • Collaborated with medical professionals and cognitively impaired patients to translate complex health concepts into intuitive user experiences • Experience designing for health and wellness category with focus on meaningful user outcomes ### UI / UX Director @ Storm8 Jan 2015 – Jan 2015 | San Francisco Bay Area • Mentored and led diverse team of UI designers, UI artists, and UX designers across multiple product divisions • Championed business value of user experience throughout product development process • Managed UI/UX resources across complex product ecosystem with multiple platforms and user bases ### UX Director @ Zynga Jan 2014 – Jan 2015 | San Francisco Bay Area • Led team of UI/UX designers and artists for Zynga Poker’s cross-platform gaming products reaching millions of users • Drove customer-first thinking and high-quality user experience across mobile and web platforms • Key contributor to product strategy and roadmap with focus on addressing top user pain points • Implemented UX process improvements that increased team efficiency and product quality ### Lead Experience Designer @ Zynga Jan 2012 – Jan 2014 | San Francisco Bay Area • Led UI/UX for FarmVille, working cross-functionally with engineers, PMs, and game designers • Championed UX best practices and drove persona creation for user-centered design approach • Ensured brand consistency across features while advocating for optimal player experience ### Senior UI Designer @ Zynga Jan 2010 – Jan 2012 • Redesigned customer support ecosystem to be on-brand across multiple game titles • Designed mobile customer support portals and individually branded experiences for key products • Collaborated with product management to define new social customer support experiences ### Senior Designer @ Zinio Systems Jan 2009 – Jan 2010 • Designed comprehensive print and digital marketing collateral including tradeshow displays, ads, datasheets, and brand guidelines • Created digital assets including merchandising graphics, illustrations, landing pages, and email templates • Led graphic design concepting and art direction while maintaining brand consistency across all materials ### Creative Director @ Katbox Design Jan 2001 – Jan 2008 ### Senior Design Consultant, Professional Services @ MarketLive Inc. Jan 2006 – Jan 2008 • Designed branded, user-friendly e-commerce interfaces for diverse client portfolios that drove sales conversions • Consulted on high-value accounts, providing strategic design guidance and client presentations • Developed client-facing design process documentation to streamline project workflows ### Visual Design Manager @ Blue Shield of California Jan 2005 – Jan 2006 • Managed online brand across BSC web properties and created comprehensive design style guide • Art directed contractor and agency teams to ensure brand compliance and design standard adherence • Led visual design on strategic business, marketing, and internal projects • Advocated for user-centered design principles to enhance user experience across all digital touchpoints ### Senior Graphic Designer @ Kodak EasyShare Gallery (formerly Ofoto) Jan 2002 – Jan 2005 • Designed marketing collateral including catalogs, direct mail, packaging, and product pack-ins • Led website refinements and Flash development while providing art direction and photo editing ### Graphic Designer @ gelDesign Jan 2000 – Jan 2002 • Designed experience-driven websites for Fortune 500, educational, technology, and non-profit clients • Created logos, collateral materials, Flash pieces, and websites for clients including GreatSchools, Stanford, and Deloitte ### Senior Graphic Designer @ Tran Interactive Design Jan 1999 – Jan 2000 • Created innovative websites and CD ROMs with cutting-edge design that delivered unique user experiences • Executed graphic design, layout, Flash animation, and custom illustration for interactive media projects ### Graphic Designer @ U. S. Postal Service, Contractor Jan 1997 – Jan 1999 • Designed and developed internal and external websites for the Postal Service from concept to launch • Created and managed multiple websites with full-stack responsibilities including HTML development, graphic design, and Flash programming • Ensured online brand compliance across all digital properties ## Education ### Bachelor of Arts - BA in English, Russian, German, Design James Madison University ## Contact & Social - LinkedIn: https://linkedin.com/in/mmcneill - Portfolio: https://meredithmcneill.myportfolio.com/ --- Source: https://flows.cv/meredithm JSON Resume: https://flows.cv/meredithm/resume.json Last updated: 2026-04-13