Created collaborative digital tools that fostered safe social connections among users in a mental health app, directly supporting community engagement and retention.

Designed socially-driven shopping flows and loyalty features that connected community inspiration with personal purchasing decisions for a major beauty brand.

Led co-creation workshops with research participants to test early concept designs to support rapid iteration and prototyping.

Led a rapid UX/UI audit of a white-label health app, identifying design gaps and proposing data-informed optimizations that improved healthy user behavior.

Co-developed strategy and resources to drive the adoption of service blueprinting across the organization, facilitating alignment on key service touchpoints and improving overall user experience.

Spearheaded the design of a conversational AI product for women’s health, combining empathy with metrics-inspired experimentation to improve user trust and adoption.

Initiated original discussion board design flows for the beta launch of a mental health app based on existing designs within the application to accommodate a tight project timeline.

Conducted comparative analysis of similar products to build designs based on common mental models of the target audience, and led design reviews to drive cross-functional alignment.

Collaborated with accessibility engineers, developers, product managers, designers and researchers internally and externally to refine the scope and development of the subject feature.

Partnered with 6 directors to craft data visualizations showcasing the 2023 internal demographic data, contributing to the live presentation of the data on the company website.

Led the project team in executing prioritization activities, fostering collaboration and ensuring team alignment for a streamlined decision-making process.

Led a comprehensive web design audit as the sole UX Designer, collaborating with 6 key stakeholders to gather insights and craft data-driven recommendations.

Assessed the current state of the brand's digital offerings according to national accessibility WCAG guidelines, and provided actionable next steps to enhance accessibility and improve the overall user experience.

Enrichly is a SaaS eLearning platform that uses machine learning, gamification and data automation to improve self-esteem for youth K-12 while providing an on-site mental health curriculum for schools.

Collaborated with 1 design intern to develop and implement a comprehensive design system to enhance UX by leveraging existing brand assets and design principles.

Effectively communicated complex design concepts to the development team and project manager in weekly progress meetings.

Conducted stakeholder research, generated survey questions, and led interviews to gather business goals and define project scope for product design, resulting in valuable insights for informed decision-making.