At Madrona, I directed brand and creative initiatives across event branding, marketing and motion. My work included a high-visibility animated 3D billboard featured in Times Square.

Designed a secure in-house performance review tool, improving clarity and usability across feedback and cycle management. Collaborated cross-functionally to define the MVP, streamline admin workflows, and enhance the reviewer experience.

At Tigris Data, I led design across brand, web, and product, shaping the experience for developers and AI teams. I built an intuitive file management experience, reworked complex AWS-native settings into clear workflows, and developed a design system to drive design consistency in a fast-paced, rapidly evolving product team.

I led brand and creative direction at Unusual Ventures and developed a design foundation that captured the firm’s values and brand voice. I worked hands-on with portfolio companies to shape investor decks, build brand systems, and design web experiences.