I designed and built the Sunday Sage Shopify website from the ground up, ensuring a seamless and engaging e-commerce experience. My focus was on creating a user-friendly interface that aligned with the brand’s aesthetic while maintaining optimal functionality across devices. Through user research, I identified customer needs and preferences, applying various research methods such as surveys and usability testing to inform design decisions that improved navigation, usability, and overall shopping experience.

I utilized wireframing and prototyping techniques, starting with paper wireframes to quickly iterate on ideas before developing high-fidelity digital prototypes. Conducting usability tests allowed me to gather real-time feedback, which I applied to refine the site’s design, ensuring an intuitive and efficient user journey. I also incorporated design sprint methodologies to rapidly test and implement solutions, improving key aspects of the shopping experience.

Collaboration was a crucial part of the process, working alongside developers to ensure seamless integration of UX/UI components. I focused on maintaining clear communication between design and development teams to align technical feasibility with user needs. Competitive analysis and UX best practices guided my approach, helping to enhance accessibility, responsiveness, and overall engagement.

Beyond web design, I managed content strategy, ensuring that visuals and copy aligned with the brand’s identity and resonated with the target audience. I also implemented SEO-friendly design elements to improve discoverability and drive organic traffic. This experience strengthened my ability to blend UX research and design principles to create meaningful digital experiences that prioritize both aesthetics and functionality.