# Michaela Guerrera > Product | UX | Visual | Art Direction | Creative Location: Berkeley, California, United States Profile: https://flows.cv/michaelaguerrera Product (UI/UX) | Visual | Research | SaaS B2B | E-commerce | Series A & B | Storytelling | Graphics | Illustration | Collaboration | Motion Portfolio: www.michaelaguerrera.com I design systems that scale — and teams that thrive. I’m a Senior UX Designer and design systems leader with a track record of transforming complex enterprise software into intuitive, high-impact experiences. From AI-powered MFP platforms to large-scale B2B SaaS ecosystems serving 100,000+ enterprise users, my work sits at the intersection of product strategy, systems thinking, and human behavior. What I bring to technology teams: • Built and scaled cross-platform design systems improving team velocity by 40% • Led and mentored designers while establishing career frameworks and operational governance • Reduced enterprise workflow task time by 70% through research-driven UX simplification • Conducted 50+ user interviews and usability studies to drive data-backed decisions • Earned a UX innovation patent for solving real user pain points • Partnered cross-functionally with Product, Engineering, Data Science, and C-suite leaders My career started in startups, live production, and executive operations — environments that demanded adaptability, precision, and strategic thinking under pressure. That foundation allows me to understand not just design, but business mechanics, investor expectations, and operational realities. I don’t just design interfaces. I design clarity. I design velocity. I design trust. Currently open to opportunities across the Technology industry where I can contribute to product innovation, AI-driven platforms, design leadership, or system-level transformation. Let’s build what’s next. ## Work Experience ### Senior UX Product Designer @ KYOCERA Document Solutions Development America, Inc. Jan 2023 – Jan 2025 | San Francisco Bay Area · Lead the governance and evolution of an enterprise-scale Figma design system supporting current and future MFP software platforms, including AI-powered interfaces · Gathering market research and suggesting new innovative ideas and features to boost our products and the companies' revenue and overall growth for the future · Define and implement UX research strategies—such as A/B testing, AI-assisted user behavior analysis, and persona modeling tailored to enterprise print workflows · Provide strategic design direction and feedback, ensuring mockups align with accessibility, AI integration standards, and our system-wide design principles · Oversee design consistency across embedded printer interfaces, cloud software, and fleet management tools—driving alignment across AI-driven features like predictive maintenance and intelligent job routing ### Associate UX Designer @ KYOCERA Document Solutions Development America, Inc. Jan 2020 – Jan 2023 | San Francisco Bay Area · Spearheaded the development of enterprise design systems in Adobe XD (v1.0) and Figma (v2.0), with an emphasis on scalability and AI-ready component structures · Provide expert-level guidance in component architecture, variant creation, and comprehensive style guide development to ensure cross-functional design alignment · Designed end-to-end mockups for a wide range of enterprise products—including CRM, cloud document services, one-click indexing, and metadata platforms—each leveraging AI features such as intelligent tagging, auto-indexing, and content prediction · Recognized internationally at marketing and innovation conventions for elevating user experience within Kyocera’s Product & Strategic Innovation team · Lead UX ideation and branding workshops, conduct user interviews, develop detailed personas, and support cross-channel marketing design strategy · Inventor on multiple patents contributing to enterprise software and UX innovation in the MFP and intelligent document processing space ### Art Direction and UX Designer @ Krypton Treasury Services Jan 2019 – Jan 2021 | Berkeley, Ca. · Designed end-to-end visual assets—including brand identity, logo systems, color palettes, marketing collateral, UI mockups, and responsive web design—to establish a cohesive product experience · Collaborated cross-functionally with executive leadership (CEO, CFO, CMO) to define user personas, align on business goals, and shape a user research strategy that informed key product decisions · Translated brand and business objectives into intuitive, user-centered design solutions across digital platforms · Contributed to the full design lifecycle, from early ideation and wireframes to high-fidelity UI and marketing execution ### Digital Designer @ Gibson Art Projects Jan 2018 – Jan 2020 | Berkeley, Ca. • Collaboration with CEO, CFO, and Lead Curator to fulfill business needs such as web branding and mobile/desktop designs • Report weekly updates and designs through research and infographics • Design logo and event materials for gallery showings and collateral for Art Basel ### UX Designer @ Zuora Jan 2018 – Jan 2019 | San Francisco Bay Area • Gathered and evaluated user requirements, in collaboration with product managers and engineers • Designed and improved internal communications tool by auditing existing web content • Created intuitive templates on WordPress for specific-use cases based on audit findings • Formatted the information architecture of the website through spreadsheets, user testing and rapid prototyping • Designed graphic user interface elements, like menus, pages, tabs and widgets ### UX Designer @ Joe.Coffee Jan 2018 – Jan 2018 | San Francisco Bay Area • Consulted with the client to understand the problem, the goals and research results for a 3-week project • Designed an "Offers" feature for Joe.Coffee’s merchant app so that cafe owners can create their own specials to advertise on social media channels and the Joe.Coffee consumer app • Conducted field research, usability testing, and 5 iterations of designed prototype • Designed a wizard on-boarding system for easy offer creation, as well as the offers home page • Joe.Coffee will be implementing our wizard in their V.2 launch in October 2018 Joe.Coffee: https://joe.coffee/ ### UX Designer - Immersive Program @ General Assembly Jan 2018 – Jan 2018 | San Francisco Bay Area 400+ hours, full-time, 10 weeks in a project-based immersive program. Focused on aligning UX methodologies to fulfill business problems through research, ideation, testing, iteration, and delivering. Tools used are Sketch, InVision, Figma and more. Project 1: Create a mobile app. Project 2: Redesign a website. Project 3: Collaborate with a team, discover the problem, and develop a solution. Project 4: Develop your personal identity and brand. ### Executive Assistant to CEO @ Thumbkandi Inc Jan 2015 – Jan 2018 | San Francisco Bay Area • Iterated and critiqued beta prototypes to prepare for new versions and prototype launches • Researched and managed investor tracking, social media, interface data, google analytics, etc. • Organized and edited company documents such as excel spreadsheets, illustrator/artists' portfolios and analytics through applications in Google Play, Apple, Microsoft, Google Docs, and website • Recruited clients/artists to see if they fit the criteria for assisting in the creative aspect of our company • Managed majority of documents: expenses, investor reports, presentations, agreements, etc. • Apprenticed to Entrepreneurship: smart analytics in dealing with businesses, defining risk, and acquiring projections • Provided organizational skills for managing CEO's tasks, clients, meetings, future forecast, and communications ### Administrative Intern @ Thumbkandi Inc Jan 2015 – Jan 2015 | San Francisco Bay Area • Managed CEO's schedule, travel, meetings, and time management for the start-up and personal tasks • Modified pitch decks and revising legal documents • Provided feedback to each phase of our prototype and communicated our findings to developers ### Productions Assistant: Stage Manager, Red Hat, Stats, M/O Assist/ Camera Engineer - Freelance @ Pac-12 Networks Jan 2012 – Jan 2015 | Berkeley, California • Managed on-court audio/video connections to sync to the producer and director for production efficiency • Communicated with stats input/bug box coordinator to update stats/scores/players for accurate and on-time data needed, and to coordinate with producer in-truck and game officials on-court/on-field to ensure that game-time intervals are in sync accurately with broadcast time to avoid commercial overlap • Collaborated with cameramen, coaches, and players to coordinate half-time and post-game interviews ### Administrative Intern @ Christie's Jan 2015 – Jan 2015 | San Francisco Bay Area • Interned for 1 semester during my junior year of college • Examined art inquiries through in-person meetings or by email to validate legitimacy • Assisted in examining art pieces, filing documents, keeping the office updated on current events, handled paperwork and mailed packages/important shipments ### Visual Designer / Creative Strategist @ Sisters LLC. Jan 2012 – Jan 2014 | Berkeley, California • Cultivated a young women's group at UC Berkeley through business models related to the scientific method, storyboarding, the user journey, and creating a taxonomy based on each members interests • Collaborated with my colleagues to understand branding, logo, and personal projects needs • Many hats position: such as re-branding the logo, doing research on members projects, and reporting back to the team on steps moving forward in the process ### Intern: ASUC Cal Spirit Department @ University of California, Berkeley Jan 2013 – Jan 2014 | Berkeley, California During the Fall and Spring Semesters: -Created and designed marketing materials related to Cal Spirit and Athletics events and collaborated with Social Media and Marketing Deputy to publicize -Oversaw the work of Cal Spirit and Cal Athletics Liaisons to ensure deadlines are being met -Strategized ideas to promote Cal Spirit and Cal Athletics to the greater campus community ### Intern: Worth Ryder Gallery @ University of California, Berkeley Jan 2012 – Jan 2014 | Berkeley, California, Kroeber Hall During Fall and Spring semesters: -Attended the front desk and opened the gallery -Assembled and broke down each show by stuccoing, painting, and measuring the walls -Reassembled new shows by measuring works and adjusting lights/adding new lights to the walls to fit the artist's needs ## Education ### Bachelor's degree in Double Major: Fine Arts & Art History University of California, Berkeley ### Certificate in UX/UI Design, UX Research, Interaction Design, Service Design General Assembly ### Coronado High School ## Contact & Social - LinkedIn: https://linkedin.com/in/michaelaguerrera - Portfolio: https://www.michaelaguerrera.com --- Source: https://flows.cv/michaelaguerrera JSON Resume: https://flows.cv/michaelaguerrera/resume.json Last updated: 2026-04-13