Led UX research for The Range, delighting clients by being the voice of the customers. I prepared, led, and facilitated 23 user sessions while upskilling their UX team.

Unified all five WNW UX hubs into a monthly community of practice, significantly boosting designer happiness and engagement across the North-West.

Gave a talk during AND’s Learning At Work Week on AI's impact on UX, which led teams to adopt new tools for innovative solutions.

Conducted UX research on AND’s website to understand visitor needs, presenting outcomes to the C-suite and initiating a new design project.

Designed pitches on digital transformation, content, service design, and UX reviews.

As a People Champion, led ideation sessions to improve OKR scores and foster a culture of happiness, health, and engagement.

Led a UX team of 8, promoted from EKM, overseeing ClearCourse retail companies and delivering projects like EKM's new UI, AI implementation, and TISSL's mobile EPOS system.

Utilised the UX Maturity Model, CSAT, and Google's HEART frameworks to enhance user experience and product maturity.

Developed and implemented the division's NPS strategy for each product. Feedback trends were then integrated into development boards or aligned with company roadmaps through collaboration with product directors.

Created a divisional user research repository to foster shared insights among companies and prevent information silos.

Implemented a drag-and-drop website builder, reducing custom design adjustments by 53% and empowering customers to design their websites independently.

Created a user research repository, consolidating customer insights and reducing siloed information and redundant efforts.

Started insights meetings with departments to foster a customer-centric culture and provide valuable input on problems and opportunities.

Improved design-to-developer collaboration with an Atomic Design System that centralises components and links to coded React versions in Storybook

As Scrum Master, led agile ceremonies including stand-ups, prioritisation, estimations,