# Michael Brownlee > Senior UX Designer at AJ Bell Location: Liverpool, England, United Kingdom Profile: https://flows.cv/michaelbrownlee Hello, I'm Michael, a UX/UI Designer who specialises in developing startup platforms and helping to build a company culture that puts the user first. With over nine years of experience, I've worked alongside industry leaders to enhance their products and foster more collaborative teams that empathise with their customers. Over those nine years, I have become passionate about changing company culture to advocate for UX. I run workshops to educate teams, visit customers in their environments to understand their problems and goals, and share these insights with the rest of the company. These insights are then stored in User Research Repositories to prevent siloed information and redundant research, while ensuring accessibility for everyone. I utilise a combination of Design Thinking, Lean UX, and Scrum/Agile methodologies to drive projects from problem to solution. We learn, fail, succeed, and evolve as a team, while maintaining alignment and empathy with our customers. After graduating with a B.Sc in Web Systems Development, I started my career as a Web Developer. I transitioned to UX design after discovering my passion for building inclusive products that work for everyone. I specialise in the following areas: - User-centered design - User interface design - Atomic design systems - Behavioral design - Conversion rate optimisation - In-house and remote usability sessions - Evolving company culture to advocate for UX ## Work Experience ### Senior UX Designer @ AJ Bell Jan 2024 – Present | Manchester, England, United Kingdom ### Experience Design Mentor @ adplist.org Jan 2023 – Jan 2024 Mentoring designers around the world 🌎 ### UX Lead @ AND Digital Jan 2024 – Jan 2024 | Manchester, England, United Kingdom Left due to redundancy. - Led UX research for The Range, delighting clients by being the voice of the customers. I prepared, led, and facilitated 23 user sessions while upskilling their UX team. - Unified all five WNW UX hubs into a monthly community of practice, significantly boosting designer happiness and engagement across the North-West. - Gave a talk during AND’s Learning At Work Week on AI's impact on UX, which led teams to adopt new tools for innovative solutions. - Conducted UX research on AND’s website to understand visitor needs, presenting outcomes to the C-suite and initiating a new design project. - Designed pitches on digital transformation, content, service design, and UX reviews. - As a People Champion, led ideation sessions to improve OKR scores and foster a culture of happiness, health, and engagement. ### Head of User Experience - Retail @ ClearCourse Jan 2023 – Jan 2024 | Preston, England, United Kingdom Promoted to EKMβ€˜s parent company Clearcourse. - Led a UX team of 8, promoted from EKM, overseeing ClearCourse retail companies and delivering projects like EKM's new UI, AI implementation, and TISSL's mobile EPOS system. - Utilised the UX Maturity Model, CSAT, and Google's HEART frameworks to enhance user experience and product maturity. - Developed and implemented the division's NPS strategy for each product. Feedback trends were then integrated into development boards or aligned with company roadmaps through collaboration with product directors. - Created a divisional user research repository to foster shared insights among companies and prevent information silos. ### UX Lead & Scrum Master @ EKM Jan 2019 – Jan 2023 | Preston, United Kingdom - Established and led a UX team that grew from 1 to 8 members, emphasising research, ideation, and customer testing. Delivered successful projects and contributed to the company's strategic direction. - Implemented a drag-and-drop website builder, reducing custom design adjustments by 53% and empowering customers to design their websites independently. - Created a user research repository, consolidating customer insights and reducing siloed information and redundant efforts. - Started insights meetings with departments to foster a customer-centric culture and provide valuable input on problems and opportunities. - Improved design-to-developer collaboration with an Atomic Design System that centralises components and links to coded React versions in Storybook - As Scrum Master, led agile ceremonies including stand-ups, prioritisation, estimations, retrospectives, and sprint reviews. ### UX Lead @ Intilery Jan 2018 – Jan 2019 | Chester, England, United Kingdom - Created a new revenue stream and enhanced our company offerings by successfully pitching and introducing a UX department and UX services for our customers. - Relaunched the company's flagship product with significant UX improvements based on user research, including a new UI that eliminates the need for JavaScript knowledge. The design and prototype were built using Sketch and InVision, coded with Angular 4, and integrated into our design system for future use. - Achieved a 28% improvement in upsells for a client's checkout process through multivariate and A/B testing conducted across their live store. - Increased platform demo requests by reintroducing the company website with a fresh design, focusing on engaging content and simplifying the user experience. - Conducted lunch and learn sessions for the company, sharing insights from user research, platform advancements, and UX/UI lessons to foster continuous learning. ### UX Developer @ Intilery Jan 2017 – Jan 2018 | Chester, United Kingdom - Introduced a design system for consistent experience and components, aligning with the new product direction and style guide. Collaborated closely with development teams to ensure proper usage, accurate styling, and thorough testing. - Integrated FullStory and Google Analytics into the platform to effectively measure customer usage and the impact of changes on their experience. - Based on user research, successfully pitched three new features (segmentation builder, campaign builder, analytics suite) to enhance our customers' experience. ### Web Developer @ Intilery Jan 2016 – Jan 2017 | Chester, United Kingdom Delivered successful omnichannel marketing campaigns for high-profile clients, using JavaScript events to track data for personalised messages and targeted emails, driving sales and client recovery. ### Applications Developer @ Nugensis Ltd Jan 2015 – Jan 2016 | Daresbury, United Kingdom Contributed to the development of Wardview, an interactive board for updating patient statuses, enhancing my front-end development skills while fulfilling UI requirements. ## Education ### Bachelor of Science (BSc) in Web Systems Development Edge Hill University ## Contact & Social - LinkedIn: https://linkedin.com/in/theuxscouser - Portfolio: https://adplist.org/mentors/michael-brownlee --- Source: https://flows.cv/michaelbrownlee JSON Resume: https://flows.cv/michaelbrownlee/resume.json Last updated: 2026-03-31