Notional V1, V2 and V3 Product design as well as brand creation and stewardship.

Notional is a decentralized finance (DeFI) protocol that provides fixed rate lending and borrowing, providing much needed stability in the crypto space.

My work with Notional started as a series of product design and brand sprints at Accomplice Design.

I transitioned to full time to help grow and train the design team as well as lead user research and product design efforts.

A UX & product design studio in San Francisco specializing in Blockchain and fintech products for early and late stage startups.

We work closely with clients to drive growth, launch and test products as well as support internal development teams.

Tradecraft is a full time, in-person immersive training program for people who want to work in startups.

As primary instructor and track lead, I created original curriculum and mentored early-career designers. Additionally, I led consultations with over 50 startups for student projects.

Curriculum blocks I built focused on habit, cognition, and design for behavior. I created and led workshops and presentations for user research & user interviews, customer development, onboarding, designing for growth, and experimentation.

I joined forces with the previous Co-Founder of Handle to create predictive analytics for teams.

We deployed custom-built machine learning models to create recommendations for enterprise agile software development teams that would predictively boost their agility health scores on a sprint-by-sprint basis.

Our tools boosted team scores across a broad spectrum of metrics such as continuous deployment, internal communication, and servant leadership.

I led all design, prototyping, and testing. I also spearheaded all user research efforts - including interviews with agile development coaches.

Handle is a simple, powerful web app that lets you manage all your Gmail inboxes, to-do lists, and reminders from one place.

I led a team of designers and user researchers to define ideal customers, and deeply understand their habits and preferences. Produced and tested prototypes, and led all design efforts for mobile app, apple watch app, and desktop app.