# Michael Caporale > Building Hemo - track bloodwork, get insights | ex-Microsoft AI Location: Redmond, Washington, United States Profile: https://flows.cv/michaelcaporale Product designer, founder, and curious optimist. Currently building Hemo, the world's best blood work tracker, in a quest to help people make sense of their health. Previously built products at Microsoft that touched a billion busy people, exploring the intersection of AI, content, browsing, and news to help usher in a new era for MSN. I have over a decade of professional exposure across UX, web, graphic, e-commerce, and game design, on creative teams in demanding commercial environments. Before Microsoft, I worked as a Senior Designer at a B2B marketing agency, Allytics, creating a range of digital and print projects for leading cloud computing and tech firms, including Microsoft, Amazon (AWS), Intel, Citrix, Avanade, Dell, Milliman, and Iron Mountain. I helped steward the UX practice at Allytics, and designed apps, websites, and various marketing collateral along the way. I began my career helping to create online social games, including a well-loved title, "Odd Manor". I also built an online 3D printing retailer, Printer Playground. I studied Motion Design at Loyola Marymount University, and Game Design at DigiPen Institute of Technology. "Self-taught" in other disciplines, from 3D modeling to music production, I'll always have a heart for video games and fond memories of making maps and mods for my favorite games growing up. If you're still reading this, thanks, I love you. ## Work Experience ### Founder/CEO @ Hemo Jan 2025 – Present | Austin, Texas, United States Building the world's best bloodwork tracker. ### Senior Product Designer @ Microsoft Jan 2022 – Jan 2025 | Redmond, Washington, United States MSN + Copilot ### Product Designer 2 @ Microsoft Jan 2021 – Jan 2022 | Bellevue, Washington, United States ### Designer 2 (TEKsystems) @ Microsoft Jan 2019 – Jan 2021 | Bellevue, Washington Designed the new Microsoft Bing for Xbox app, a media-rich, personalized, native search experience re-imagined for your living room. Currently building new community experiences on Microsoft News and Feeds. ### Senior UX Designer @ Allytics Jan 2018 – Jan 2019 | Redmond, Washington Led design team — from discovery to final style sheets — on a yearlong website overhaul for $1BN global consulting firm. Designed an engaging, cobranded touchscreen experience for leading cloud and hardware providers to explain the underlying value of IoT. Onsite UX consultant for AI-powered data privacy startup, helping lay the groundwork for early product builds. Strong advocate for hybrid UX design team to help foster collaboration and build better interactive products. ### Senior Graphic Designer @ Allytics Jan 2016 – Jan 2018 | Redmond, WA Led the design of customer-focused B2B marketing solutions for preeminent technology companies, including: Microsoft, Amazon, Intel, Avanade, Expedia Group, Dell, and Iron Mountain. Projects included: Websites, interactive experiences, ebooks, brochures, iconography, infographics, storyboards, illustrations, and booth signage. Art directed junior designers, and acted as web/UX SME. Drove internal process improvements like net new frameworks for UX design and playbooks for common deliverables. Improved cross-collaboration between, design, development, and PM teams. Presented at all hands and workshops on best practices and lessons from successful projects. ### Founder @ Printer Playground Jan 2014 – Jan 2019 • Built supplier relations and distribution channels. • Developed website and digital marketing strategy. • Interviewed artists for our community-focused blog. https://www.printerplayground.com ### Web and Marketing Designer @ KREATIVE Jan 2014 – Jan 2016 | Redmond • Designed and developed websites for Desktop, Tablet and Mobile. • Pioneered agency's social media program, earning >$360k in new revenue. • Developed and managed 5-figure advertising campaigns which comprised of deep demographic research, reporting, creative work, analysis and iteration based on target goals. • Sourced external marketing partners to develop new services for Kreative to offer its clients. • Held regular consultations with clients to develop further strategy for social media. • Orchestrated cross platform marketing strategies for current and potential clients. • Designed email marketing campaigns using HTML and CSS. • Oversaw the execution of contests, giveaways and promotions, including the design and development of interactive Facebook tabs. ### Web Designer @ KREATIVE Jan 2014 – Jan 2014 KREATIVE is an emerging creative agency that works together to define, strategize, and develop the identity of future iconic brands. Designed and developed over 300 e-Commerce websites Increased output while maintaining quality by continually iterating on our templates Designed logos and visual design for new website customers Updated websites for hundreds of existing clients, regularly consulting with clients to understand their needs, and find appropriate solutions Developed on two different in house web platforms simultaneously: Captures and Warhead. Helped design KREATIVE’s launch website (following a major rebrand). ### Web Design and Development @ Visible.net Jan 2012 – Jan 2013 • Modern eCommerce web design • Web development on multiple platforms (everyday use of HTML, CSS, Jquery, some PHP) • Social media branding/design • Back-end maintenance (FTP, various dashboards) • Client support and consultation ### Associate Producer / Game Designer @ BrandX Games Jan 2006 – Jan 2012 • Game Designer / Writer for online social game Odd Manor. • Created an interactive, visual art asset library for dev team. • Managed and maintained online (CMS) content management system. • Reported directly to stakeholders regarding quality and consistency of weekly game updates. • Producer, Game Designer, Odd Manor: Nintendo DSi prototype. • Designed art for games (PC, DSi and iOS) and other corporate media. • Member of creative team on multiple other game concepts and prototypes. ### Office Assistant @ Future Sale Group Inc Jan 2006 – Jan 2006 Answering phones, calling customers, filling out orders, performing inventory checks, shipping and receiving, stocking the warehouse, cleaning ## Education ### Game Design DigiPen Institute of Technology Jan 2009 – Jan 2012 ### Studio Arts in Multimedia Loyola Marymount University Jan 2008 – Jan 2009 ### High School Diploma Overlake High School Jan 2004 – Jan 2008 ## Contact & Social - LinkedIn: https://linkedin.com/in/caporale - Portfolio: https://tryhemo.com --- Source: https://flows.cv/michaelcaporale JSON Resume: https://flows.cv/michaelcaporale/resume.json Last updated: 2026-03-30