Collaborated with executive leadership to transition a web3 gaming app to a metagame platform, achieving lower acquisition costs, improved user retention, and growth in customer lifetime value.

Improved 30-day user retention rates by 15 percentage points, contributing to an uptick in user transaction frequency and revenue.

Interpreted complex data via product metrics to inform and refine product roadmap.

Worked closely with the engineering team to update the design system, effectively decreasing development time.

Led design for the AI search demo to Verizon to close a deal worth $250M in Annual Contract Value.

Mentored junior designers to enhance their expertise and overall design craft.

Conducted formal and informal user testing with UX Research via Figma and React prototypes to refine and iterate product design.

Contributed and maintained new components and paradigms to Yext’s design system.