# Michael Cho

> Staff Product Designer @ Fora Travel

Location: Dallas-Fort Worth Metroplex, United States
Profile: https://flows.cv/michaelcho

Seasoned Product Designer with 6+ years of experience in B2B and B2C SaaS in various industries such as Web3/blockchain gaming, gig economy, dating, and AI search. Excelled in enhancing design systems and UI/UX for SaaS products, contributing to securing multimillion-dollar contracts. Seeking to leverage expertise in cross-functional collaboration and user-centric design strategies as a Product Designer.

## Work Experience
### Staff Product Designer @ Fora Travel
Jan 2026 – Present

### Senior Product Designer @ Fora Travel
Jan 2024 – Jan 2026

### Senior Product Designer @ Prism
Jan 2022 – Jan 2023 | Dallas, Texas, United States
•  Formally known as Rainmaker Games
•  Collaborated with executive leadership to transition a web3 gaming app to a metagame platform, achieving lower acquisition costs, improved user retention, and growth in customer lifetime value.
•  Improved 30-day user retention rates by 15 percentage points, contributing to an uptick in user transaction frequency and revenue.
•  Interpreted complex data via product metrics to inform and refine product roadmap.
•  Worked closely with the engineering team to update the design system, effectively decreasing development time.

### Senior Product Designer @ Yext
Jan 2022 – Jan 2022 | New York, New York, United States
•  Partnered with product managers, engineers, and senior executives to design and refine features for our B2B SaaS AI search product.
•  Led design for the AI search demo to Verizon to close a deal worth $250M in Annual Contract Value.
•  Mentored junior designers to enhance their expertise and overall design craft.

### Product Designer @ Yext
Jan 2020 – Jan 2022 | New York, New York, United States
•  Helped close a $11.2M contract with Merrill Lynch via critical accessibility improvements.
•  Conducted formal and informal user testing with UX Research via Figma and React prototypes to refine and iterate product design.
•  Contributed and maintained new components and paradigms to Yext’s design system.

### UX/UI Designer @ AgilityIO
Jan 2018 – Jan 2020 | New York, New York, United States
•  Worked with the UX Director to guide startups and enterprises’ products from concept to development.
•  Launched a dating app, Cobble, and earned a 5-star rating on the App Store.
•  Successfully shipped Drum, a B2B on-demand salesforce platform that launched with a 4.5-star App Store rating.

### Webflow Developer @ Pilot
Jan 2018 – Jan 2018 | New York, New York, United States
• Shipped 5 marketing mobile-responsive webpages with Mailchimp and Google Analytics integrations, improving client acquisition and referral rates.

### UX/UI Designer @ FOREFRONT Charity
Jan 2017 – Jan 2018 | New York, New York, United States
• Collaborated with the founding team and UX designers to optimize website navigation and layout, resulting in increased user engagement and donations.

### UX/UI Designer @ Cloud Partners
Jan 2017 – Jan 2017 | New York, New York, United States
• Partnered with engineering to significantly improve the user experience of the Talent Optimization Platform, receiving positive feedback from stakeholders.

### Intro to Web Design Tutor @ NYU Courant Institute
Jan 2016 – Jan 2016 | New York, New York, United States
• Assisted students in developing and troubleshooting HTML, CSS, and JavaScript code for academic projects, ensuring a strong foundation in web development principles.
• Provided expertise in incorporating jQuery and Bootstrap to enhance user interfaces with dynamic animations and interactions, elevating project sophistication.

### UX/UI Designer @ Edu.Chat Inc.
Jan 2016 – Jan 2016 | New York, New York, United States
• Designed and developed MVP chat applications on iOS, Android, and web tailored to educational environments, ensuring product consistency across all platforms.


## Education
### Bachelor of Arts (BA) in Computer Science
New York University


## Contact & Social
- LinkedIn: https://linkedin.com/in/michaelhjcho
- Portfolio: https://michaelhjcho.com

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Source: https://flows.cv/michaelcho
JSON Resume: https://flows.cv/michaelcho/resume.json
Last updated: 2026-03-29