Lead the Experience Products Group — spanning design systems, design tooling, communications, and AI initiatives — driving AI adoption and workflow integration across Meta’s design organization.

Al for Design:

* Drove designer Al tool adoption from 7.1% to 78% (target: 60%) through custom tooling, change management strategy, and phased content rollout

* Built Al readiness assessment framework across 6 largest Meta design systems, created improvement playbooks, and shipped Al-powered search reducing documentation costs by 80%

* Established PD Heuristics Council with VPs/Directors to define 8 cross-org design quality standards for Al model training

Product Strategy & Revenue:

* Led platform design for Meta.com redesign: built scalable navigation system and global component architecture across two waves, enabled self-service 1P CMS publishing (21 SEO articles in 3 days), driving +4.7% conversion and +6.7% add-to-cart

Leadership & Community:

* Programming lead for Meta Design Systems Summit (210 attendees, 40 speakers).

Lead Meta's largest design system (Geodesic) serving the Ads business for millions of advertisers.

Design Systems & Migration:

* Led phased Geo 2.0 migration of Ads Manager (5% → 100% rollout), delivering +6% sustained iRev uplift and -2.8% torso bounce rate, saving 25 engineering-years of effort

* Deprecated 180+ legacy components and increased coverage by 27% across

Leadership & Community:

* Maintained zero FTE attrition through 3 director departures, org-wide layoffs, and 6-month EM vacancy. 100% manager effectiveness score

* Built Geodesic Education program: 59.3% completion (vs. 30-35% target), 86% favorability, -8.45% support inquiries

Defined and drove vision for the future of Business Messaging, Business Support and Advertising Programming.

Cobra Creative was an independent boutique agency focused on creating creative solutions for global clients.

My role as one of two principal founders and executive creative director varied from hands on design to business development. As ECD I lead teams and individuals creating marketing communications, applications, video, print, branding, copy-writing, motion graphics, and video.

Creative roles: Creative direction, design, strategy, film and motion graphics direction.

Business roles: Talent scouting, budgeting, planning and business development.

Select Clients: Clif Bar, Luna Bar, Live Nation, TicketMaster, GlaxoSmithKlein, Method, YouTube, Google, Asics, UCSF, Beats By Dre, Guittard Chocolate, Basecamp Fitness, Walmart, STP

Select Agency Clients: Juxt Interactive, Odopod, EVB, MRM McCann, DNA Studio, Mostasa, Mondo Media, Thunk Design, Hill & Knowlton, Meat & Potatoes