# Michael Davidson > Leadership | Campaign Strategy | Brand Marketing | Advertising Web Development | Video Production | Budget Management Location: San Francisco, California, United States Profile: https://flows.cv/michaeldavidson Innovative Marketing & Communications Leader Strategic and results-driven professional with a proven track record of success in leading multifaceted marketing,  communications,  and organizational development initiatives. Adept at defining and executing comprehensive strategies to drive brand growth,  increase revenue,  and foster community engagement. Skilled in budget management,  team leadership,  and partnership development,  with a strong emphasis on data-driven decision-making and innovation. Known for delivering measurable outcomes,  including significant increases in web traffic,  email engagement,  fundraising revenue,  and brand visibility. Excels in driving organizational growth and achieving impactful results across diverse industries and functional areas. If you have any questions that I can help with, please feel free to reach out here on LinkedIn or via email (michaeldcontact@gmail.com). I look forward to speaking with you! ## Work Experience ### Senior Executive Director of Marketing-Admissions @ Life Chiropractic College West Jan 2024 – Present | United States ### STRATEGIC MARKETING LEADERSHIP @ Self-employed Jan 2019 – Jan 2024 | San Francisco Bay Area Available for Contract and full-time employment Strategic Innovation and Execution With over a decade of experience in strategic marketing, communications, and organizational development, I bring a wealth of knowledge and a proven track record of success to my consulting practice. Known for delivering measurable outcomes and driving growth across diverse industries, I excel in crafting and executing comprehensive strategies that enhance brand visibility, increase revenue, and foster community engagement. Additionally, I have significant expertise in supporting nonprofit organizations, and small business start-ups, particularly brick-and-mortar establishments, ensuring they thrive in competitive markets. AREAS OF EXPERTISE Leadership Stakeholder Relations Campaign Strategy Brand Marketing Advertising Web Development Video Production Budget Management ### Marketing Director @ Letterform Archive Jan 2023 – Jan 2024 | San Francisco, California, United States Developed and executed comprehensive strategic marketing plans to drive growth and brand awareness. Established and tracked key performance indicators (KPIs) to assess marketing performance. Ensured consistent brand voice across all communications. ### Director of Marketing and Communications @ ODC/Dance Jan 2022 – Jan 2023 | San Francisco, California, United States Developed marketing and communications strategies to promote ODC's programming. Managed promotional budgets and led a national PR campaign for campus expansion. Defined pricing and inventory rates for ODC products. Managed substantial budgets and vendor relationships. ### Marketing and Communications Lead @ San Francisco Housing Development Corporation Jan 2021 – Jan 2022 | San Francisco Bay Area Led the marketing and communications efforts to promote the organization’s mission and programs. Managed public relations initiatives and maintained relationships with media outlets and community partners. Directed the creation of marketing materials, including website development, newsletters, brochures, and press releases. Coordinated community outreach events and campaigns to engage stakeholders and raise awareness. Managed brand and service promotion across various channels using inbound and outbound strategies. Led promotional efforts for fundraising initiatives and cultivated donor relationships. ### Associate Vice President, Marketing & Communications @ John F. Kennedy University Jan 2017 – Jan 2019 | Pleasant Hill, California Directs the strategic activities of Marketing, Communications, Public Relations, Internal Communications, Events, Alumni Relations, Outreach, Advancement and The Sanford Institute of Philanthropy. ### Director of Marketing @ John F. Kennedy University Jan 2015 – Jan 2017 | 100 Ellinwood Way Pleasant Hill, CA 94523 ### Partner, Social Media and Web Marketing Consultant, Media Production @ Fematt & Davidson Partners Jan 2005 – Jan 2016 | San Francisco Bay Area Produce concept for social media integrated travel show which received over 100,000 visits in one week. Provide social media engagement plan resulting in an addition of 1000 organic Twitter followers. Forecast trends, analyze client’s needs and determine best social media strategy based on available resources. Plan editorial calendars and provide strategic web support for clients to maintain presence across multiple social media platforms. ### Web Producer @ EXTRACTABLE Jan 2014 – Jan 2015 This was a contract position I was brought in to oversee the development and execution of web content for two clients. California Energy Upgrade Desert Schools Federal Credit Union ### Narrative Designer @ AE35 Media Jan 2013 – Jan 2014 | Oakland, CA Provide strategic social media web support for AE35 clients. Project management, scheduling and coordination of timelines and deliverables. Ensure brand messaging aligns across all social media channels and web platforms. Monitor and measure impact of social media campaigns, provide tactical responses to metrics and analytics. ### Product Solutions Specialist @ Mediaplex Jan 2012 – Jan 2013 Educate and train clients on MOJO Adserver, ROI tags system, and Mojo Reports. Provide intelligent technical solutions and assist clients meet their business goals. Advocate for clients during system enhancement requests and trouble cases. ### Web Content Manager @ California Institute of Integral Studies Jan 2010 – Jan 2012 Doubled website traffic in first year. Manage day-to-day workflow of 40+ content contributors. Coordinate with stakeholders to craft a consistent brand and social media engagement strategy. Teach social media workshops to staff and faculty, establishing best practices. Provide photo, audio, video and graphic editing. SEO/SEM ### Project User Support Specialist @ SYPartners Jan 2008 – Jan 2009 Contract Position Launch new intranet communication site and asset management system. Establish method and protocols for bi-coastal video conferences for staff meetings. Support staff of 85 in mixed Macintosh,Windows and BlackBerry systems in bi-coastal and international environment. Develop and deploy stable software images for all computer systems. Maintain 98% up-time during implementation of system software rollouts and upgrades for entire user base. Responsible for hardware and software maintenance, upgrades and corporate compliance. ### Intranet Producer/Web Strategy @ Macy's West Jan 2000 – Jan 2008 Conceptualize Macy’s first social media marketing plan, establishing protocols, strategies and techniques for engagement. Develop Macy’s first video podcast site. Investigate, advise and implement new opportunities for social media utilization on internal and external facing projects. Manage and develop multiple intranet websites. Providing the 258 stores with up to date advertising and marketing information. System Support April 1999 – May 2005 Support staff of over 150 Macintosh computers and users. Provide users with redundant output and system options. Including the management and maintenance of the emergency off site location. ### Associate Producer, Carnal @ Domino Productions Jan 2006 – Jan 2007 Feature Film, Original Spanish language title, "Mala Carne". Manage internet marketing campaign. Acquire funding for film production. Produce video podcast for viral marketing campaign. Oversee post-production and final sound mix. Establish contact with distributor and successfully negotiate distribution contract. Provide additional non-credited writing for script. US sales representative. ### Owner/Founder/Festival Director @ Fearless Tales Jan 2003 – Jan 2007 Manage festival staff of 25 and allocate resources, assign budgetary and time requirements. Spokesperson. Successfully engagement of national and regional print, television, radio and internet outlets for festival marketing. Lead festivals marketing tactics resulting in over 100 film entries opening year. Develop web and social media marketing campaign for films purchased by associated distributors. ## Education ### Master of Business Administration - MBA in Strategic Marketing National University ### Bachelor of Fine Arts in Film and Video Production California College of the Arts ### Film/Cinema/Video Studies San Francisco State University ## Contact & Social - LinkedIn: https://linkedin.com/in/michaelscottdavidson - Website: https://www.venturepolitan.com/ --- Source: https://flows.cv/michaeldavidson JSON Resume: https://flows.cv/michaeldavidson/resume.json Last updated: 2026-04-08