# Michael De La Cruz

> Lead Software Engineer, iOS at Tablet Hotels

Location: New York City Metropolitan Area, United States
Profile: https://flows.cv/michaeldelacruz

Senior Software Engineer with 5+ years of work experience. Native mobile has been my thing since I first started building my first app. I'm mostly focused on iOS development and have also worked on Android native apps using Kotlin/Java in the past. Architecture pattern wise, I've been mostly focused on MVVM/Coordinator for iOS and MVVM/Clean Architecture for Android.

## Work Experience
### Lead Software Engineer, iOS @ Tablet Hotels
Jan 2023 – Present | New York, New York, United States
Developing the Tablet and Michelin Guide flagship iOS app.

### Senior Software Engineer @ BEGiN
Jan 2021 – Jan 2023 | New York City Metropolitan Area
• Architected and maintained rebranded flagship iOS app, utilizing MVVM/Coordinator pattern in Swift.
• Implemented and maintained partner apps for Sesame Workshop and Fisher Price.
• Built the Sesame Workshop app from the ground up using an unidirectional data flow architecture, ReSwift.
• Released the Sesame Workshop app with a 100% crash-free rate, and later 99%; a first for the company.
• Led and assisted other developers in areas I took ownership such as the Kid’s experience menu.
• Collaborated in a cross functional team to achieve continuity across both the iOS and Android apps.
• A/B Tested flagship iOS app’s onboarding screens such as payment plans to increase user engagement and conversion rates

### Senior Software Engineer @ HOMER
Jan 2020 – Jan 2021 | New York City Metropolitan Area
• Implemented the business logic for the flagship HOMER iOS app utilizing MVVM architecture in Swift.
• Pioneered the HOMER Android app by migrating from Cordova to a native experience using Kotlin and MVVM architecture.
• Thoroughly tested the business logic of the HOMER iOS and Android apps using unit, integration, and snapshot testing.
• Collaborated with product managers and designers to create a delightful mobile experience for parents and children.
• Facilitated other team members by mentoring and training them to increase their technical capabilities.
• Carried out code reviews on both Android and iOS repositories to guarantee code quality and continuity.

### iOS Software Engineer @ HOMER
Jan 2018 – Jan 2020 | New York, NY

### Mobile Engineer @ App Partner
Jan 2018 – Jan 2018 | Brooklyn, NY

### Creator @ InMyZone
Jan 2016 – Jan 2017
Successfully developed, tested and deployed app that allows the user to save information and pictures at a particular zone, and can check where they are in the map. App utilizes MapKit, Core Data, Core Animation, Core Location, Auto Resizing, Reverse Geocoding, and much more. The design of this app was made using Sketch and is currently written in Swift 3/Xcode 8.

App link: https://itunes.apple.com/us/app/inmyzone/id1200453678?mt=8

### Creator @ Emoji City
Jan 2016 – Jan 2016
Successfully developed, tested and deployed a colorful and fun match three emoji game app. Created test plans and Unit tests to handle edge cases, matching pairs, and more. This app utilizes SpriteKit, JSON, MVC, Core Graphics, AVFoundation and more. The design of this app was made using Sketch 3, and is currently written in Swift 3/Xcode 8.

### Sales Lead @ EXPRESS
Jan 2015 – Jan 2016 | New York, NY
■ Educated customers on available product options to meet and exceed customer service experience.
■ Learned to use Express point-of-sale and inventory systems, and helped train newer employees.
■ Investigated and resolved customer complaints or issues to strengthen store reputation and grow customer retention.

### Intern @ RCS Logistics Ltd
Jan 2013 – Jan 2013 | Springfield Gardens, NY
■ Used Microsoft Excel and other software extensively by customizing customers' account's information. 
■ Provided network and desktop support by troubleshooting and managing WiFi.

### IT Specialist @ Borough of Manhattan Community College
Jan 2012 – Jan 2012
■ Assisted students with hardware support by fixing equipment including peripherals.
■ Tutored students with Computer Science and Mathematical homework/projects.
■ Guided students on setting up and maintaining the network and operating systems as required.


## Education
### Bachelor of Science (B.S.) in Computer Science
York College of the City University of New York
Jan 2013 – Jan 2016


## Contact & Social
- LinkedIn: https://linkedin.com/in/mdelacruz92
- Website: https://www.delacruzm.com/

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Source: https://flows.cv/michaeldelacruz
JSON Resume: https://flows.cv/michaeldelacruz/resume.json
Last updated: 2026-03-22