Leading brand elevation initiatives for a cutting-edge fiber internet provider, positioning Sonic as an industry leader through strategic visual design and creative direction.

Key Focus Areas:

• Spearheading visual identity evolution across digital and print platforms

• Building scalable design systems that maintain brand consistency at scale

• Collaborating with cross-functional teams (Product, Sales, Engineering) to deliver cohesive brand experiences

• Developing creative strategies that translate technical capabilities into compelling visual narratives

• Mentoring team members and establishing efficient creative processes

Impact:

Creating design solutions that make fiber internet technology accessible and engaging, while building brand authority in a competitive market.

I collaborate with passionate teams at boutique brands, non-profits, startups, and agencies to bring their visions to life through thoughtful design and creative strategy.

• Create authentic brand identities and visual narratives that truly connect with target audiences.

• Guide campaigns from creative brainstorming and strategy through to the excitement of final launch.

• Craft cohesive visual experiences across digital, print, social, and environmental touchpoints that maintain brand integrity.

• Team up with clients to uncover what makes their brand special, then translate those insights into visuals that tell their story.

• Partner with clients to identify core brand messaging and translate complex concepts into compelling visual narratives.

• Create designs that not only look great but also help achieve real business goals, using data to inform creative decisions.

• Set up friendly, efficient workflows that make the creative process enjoyable while delivering results on time.

In my role as a Senior Visual Designer at Mozilla, I worked closely with cross-functional teams to create brand communications and user experiences that prioritized user safety, control, and choice. My design process is rooted in connectedness and inclusion, always seeking to thread strategy and story to deliver compelling, problem-solving creative.

Advanced the creative expression of the Goodwill brand in support of Goodwill's job creation and sustainability efforts.

• Concept and design of multichannel advertising campaigns and social media experiences.

• Guidance and visualization for retail environmental design, visual merchandising stories, and customer experiences for stores and donation sites, including new store and brand concepts.

• Development and maintenance of the definitive Goodwill SF brand style guide.

• Collaboration with the Director of Brand and Marketing, Marketing Manager, and Marketing Project Coordinator to advance the Goodwill SF brand and Goodwill's mission via creative marketing and media campaigns.

Accomplished graphic designer and creative director with more than 11 years of experience in strategy and concept development of visual and written communications. Background includes significant achievements in print and online advertising, corporate identity planning, user experience, and media relations.