# Michael Ham > Senior Brand Designer | Brand Identity and Creative Strategy | Integrated Campaigns Location: Petaluma, California, United States Profile: https://flows.cv/michaelham For well over a decade, I've had the pleasure of collaborating with amazing people while bringing art direction, design strategy, and brand storytelling to life – creating impactful campaigns and brand identities that connect, engage, and inspire. From collaborating on award-winning campaigns at Mozilla to shaping brand experiences for Goodwill and beyond, my career has been driven by a passion for creating visual narratives that leave a lasting impact. Now, as a Senior Brand Designer at Sonic, I focus on building and evolving brand systems, crafting campaign creative, and helping a beloved Northern California brand scale across new markets — partnering closely with cross-functional teams to bring strategic ideas to life through high-craft execution. Outside of my role at Sonic, I’ve also done freelance Art Direction and Design work over the years with boutique brands, non-profits, local agencies, and startups. These days, I’m primarily focused on my work at Sonic, but I always enjoy connecting with thoughtful creative communities and learning what others are building. My Expertise: ・Art Direction ・Creative Ideation and Strategy ・Visual Design and Execution ・Brand Personality, Identity Systems, Style Guides ・Vivid Storytelling ・Design Leadership | Creative Team Leadership ・Print Projects and Print Advertising ・Workflow and Asset Management ・Interpretation of Marketing Metrics ## Work Experience ### Senior Brand Designer @ Sonic Jan 2025 – Present | Petaluma | Santa Rosa Leading brand elevation initiatives for a cutting-edge fiber internet provider, positioning Sonic as an industry leader through strategic visual design and creative direction. Key Focus Areas: •Spearheading visual identity evolution across digital and print platforms •Building scalable design systems that maintain brand consistency at scale •Collaborating with cross-functional teams (Product, Sales, Engineering) to deliver cohesive brand experiences •Developing creative strategies that translate technical capabilities into compelling visual narratives •Mentoring team members and establishing efficient creative processes Impact: Creating design solutions that make fiber internet technology accessible and engaging, while building brand authority in a competitive market. ### Art Director and Visual Designer @ Michael-Ham.com Jan 2024 – Present | Petaluma, California, United States I collaborate with passionate teams at boutique brands, non-profits, startups, and agencies to bring their visions to life through thoughtful design and creative strategy. • Create authentic brand identities and visual narratives that truly connect with target audiences. • Guide campaigns from creative brainstorming and strategy through to the excitement of final launch. • Craft cohesive visual experiences across digital, print, social, and environmental touchpoints that maintain brand integrity. • Team up with clients to uncover what makes their brand special, then translate those insights into visuals that tell their story. • Partner with clients to identify core brand messaging and translate complex concepts into compelling visual narratives. • Create designs that not only look great but also help achieve real business goals, using data to inform creative decisions. • Set up friendly, efficient workflows that make the creative process enjoyable while delivering results on time. ### Senior Visual Designer @ Mozilla Jan 2015 – Jan 2024 | San Francisco Bay Area In my role as a Senior Visual Designer at Mozilla, I worked closely with cross-functional teams to create brand communications and user experiences that prioritized user safety, control, and choice. My design process is rooted in connectedness and inclusion, always seeking to thread strategy and story to deliver compelling, problem-solving creative. ### Design Manager @ Goodwill Industries of San Francisco, San Mateo, and Marin Counties Jan 2012 – Jan 2015 | San Francisco Advanced the creative expression of the Goodwill brand in support of Goodwill's job creation and sustainability efforts. • Concept and design of multichannel advertising campaigns and social media experiences. • Guidance and visualization for retail environmental design, visual merchandising stories, and customer experiences for stores and donation sites, including new store and brand concepts. • Development and maintenance of the definitive Goodwill SF brand style guide. • Collaboration with the Director of Brand and Marketing, Marketing Manager, and Marketing Project Coordinator to advance the Goodwill SF brand and Goodwill's mission via creative marketing and media campaigns. ### Freelance Graphic Designer and Creative Director @ designerham Jan 2012 – Jan 2012 Accomplished graphic designer and creative director with more than 11 years of experience in strategy and concept development of visual and written communications. Background includes significant achievements in print and online advertising, corporate identity planning, user experience, and media relations. ### Digital Media Designer @ SnapFactory Jan 2011 – Jan 2012 ・Heightened consumer awareness of Snapfactory’s services by delivering compelling visuals for photo shoots and video productions in collaboration with stylists, makeup artists, photographers, and producers. ・Increased client acquisition by developing consistent visual identities and communications for Snapfactory’s family of brands. ・Launched an additional revenue center for the studio through the creation of a digital publishing division. ・Elevated production values by creating storyboards and designing motion graphics and opening titles within budget. ・Conceived, designed, and produced print collateral and rich media content for in-house and client projects. ・Filmed and edited four weekly video productions and distributed them across multiple online channels. ・Managed content delivery system for series of weekly video productions, including metadata optimization and copywriting. ### Marketing Director @ Marsoner, Inc. Jan 2009 – Jan 2011 • Developed and implemented successful short- and long-term marketing plans that included advertising, sales materials, brand building, communications, online programs and customer relationship management for chain of specialty retail stores. • Provided marketing expertise, market trend insights and strong industry knowledge to grow market share in support of Fascinations’ expansion goals. • Managed internal marketing team including media buyer, graphic designer, production assistant, web developer and social networking community manager. • Worked closely with general management and key officers to conceive, design, and deliver effective print, outdoor, social and online advertising campaigns within budget. • Developed and executed strategic and creative in-store events. • Analyzed marketing efforts and event results in order to refine and improve future marcom. ### Creative Director @ Marsoner, Inc. Jan 2004 – Jan 2009 • Managed a team of creative professionals to develop and implement visual representations of Fascinations’ identity across all marcom. • Worked closely with Marketing Director and Head of Purchasing to implement sales efforts and corresponding in-store visual merchandising. • Conceived, designed, performed pre-flight and trafficked print and online advertising. • Created digital media assets and contributed copy for Fascinations’ online properties, including its retail site, blogs and social networking entities. • Developed, created and managed updates to company branding guidelines, media kit and public relations collateral. • Organized in-store and off-site events and trade show efforts to support corporate communication and philanthropic efforts. • Managed and styled photoshoots to acquire images for use in catalogs, print ads, and online product display. ### Public Relations Manager @ Marsoner, Inc. Jan 2000 – Jan 2004 Created and implemented effective public relations strategies for Fascinations including the development of media kits, press releases, talking points and brand messaging. Served as Fascinations' spokesperson for media requests, educational panels, community events, and television appearances. ## Contact & Social - LinkedIn: https://linkedin.com/in/immichaelham - Portfolio: https://www.michael-ham.com --- Source: https://flows.cv/michaelham JSON Resume: https://flows.cv/michaelham/resume.json Last updated: 2026-04-13