# Michael Herrera > Design @Roblox, Prev @Meta (FB / Reality Labs) Location: San Francisco, California, United States Profile: https://flows.cv/michaelherrera ## Work Experience ### Principal Product Designer @ Roblox Jan 2024 – Present | San Francisco Bay Area ### Senior Product Designer @ Roblox Jan 2023 – Jan 2024 | San Francisco Bay Area ### Lead Product Designer @ Meta Jan 2021 – Jan 2023 | San Francisco, California, United States Meta Reality Labs ### Lead Product Designer @ Meta Jan 2020 – Jan 2021 | Miami, Florida, United States Facebook Marketplace ### Lead Product Designer @ Royal Caribbean Cruises Ltd. Jan 2019 – Jan 2020 | Miami/Fort Lauderdale Area Product design lead at a cruise line going through a cutting edge digital transformation initiative. Lead the Commerce team during the re-design of various applications for a variety of web / mobile experiences. Collaborating with product and internal stakeholders to plan, design, prototype and validate based on UCD methodologies. Directing user research to help drive our designs, helping champion what the user needs and evaluating our designs. Lead the design of the OLCI (Online check-in) track through different features on both mobile and web platforms, to reduce friction for our guests, streamline our designs, and increase revenue per sailing. Helping grow a team to be a design force that values a UCD process, and the tactical ways to explore, validate, and iterate on many different experiences across all digital tracks. Working together with product and engineering to ensuring accessibility is included in our experiences, and our products end up being inclusive and usable for all guests. ### Senior UX Designer @ Modernizing Medicine Jan 2016 – Jan 2018 | Boca Raton, FL Senior product designer at innovating EHR specializing in mobile and cloud based SaaS. Being a champion of our users and helping establish a UCD process in a company that previously didn't have. Transitioning to the point where we create experiences that are user tested, backed by data, and iterated upon. Lead and owned complex projects both on web and mobile platforms, collaborating with different stakeholders, holding design sprints, creating low fidelity and high fidelity prototypes and validating them with usability testing. User research conducted at all scales from on-site ethnographical research at doctors offices, to our in-house eye tracking studies, and remote usability testing. Working with multiple scrum teams, strategizing and refining our ux / agile processes, educating stakeholders, creating design systems, and leading our junior designers. ### Product Design Lead @ GRUBBRR Jan 2015 – Jan 2018 | Miami/Fort Lauderdale Area UX Lead for hospitality start-up with proprietary Kiosk, POS and Tablet technology for cloud based B2B and B2C services. Agile start up environment with fast paced timelines of designing, iterating, and testing. Establishing a high standard of quality, communicating designs with development team, and doing guerilla usability testing. Worked with Square’s development team to release first kiosk product for Square merchants. Key Tools: Sketch, Flinto, Principle, Axure, User Testing ### Product Design Lead @ Swift Response Jan 2014 – Jan 2016 | Weston, FL Manager overseeing all aspects of UX and Web Development for National Direct Response Company. Oversaw digital media campaigns to create a cohesive omni-channel branding experience through TV, Digital, Email, Print and Social Media Channels. User research to figure out key demographics, competitor analysis, user pain points, and business needs for different products. Market testing with beta customers, gather feedback from users. Conversion optimization utilizing split testing, session recording, heat maps, and more. ### Senior UX Engineer @ Advantage Services Jan 2012 – Jan 2014 | Miami/Fort Lauderdale Area Lead UX Engineer overseeing team of developers in creating online experiences for Fortune 5000 companies. Located in key district of Fort Lauderdale serving clients in various diverse industries including Yachting, Investment Banking, Real Estate, and more. Leading meetings with and c-level stakeholders to asses client’s needs and requirements. Designing web and mobile mockups and prototypes, then iterating and developing the web experiences. Mentoring other developers and helping them in the design and technical aspects of web development. Coordinating and facilitating projects, ensuring priorities were maintained and projects completed on time. ### User Experience Designer / Engineer @ Mei Kitchens Jan 2011 – Jan 2012 Lead in charge of re-developing e-commerce platform, refactoring code and adding new features. User testing to identify key problem points in the user’s checkout flow, establishing metrics through GA, and coordinating with marketing campaigns. ## Contact & Social - LinkedIn: https://linkedin.com/in/mike-does-ux - Portfolio: http://michaelherrera.co/ --- Source: https://flows.cv/michaelherrera JSON Resume: https://flows.cv/michaelherrera/resume.json Last updated: 2026-04-13