# Michael Hohl > Senior Product Designer at BetterHelp | team player, self-starter, HCI graduate, and certified donut snob 🍩 driving innovation with human-centered design 🪄 Location: San Jose, California, United States Profile: https://flows.cv/michaelhohl I’m a product designer with over 6 years of experience crafting end-to-end UX & UI designs for consumer-facing and internal products, an enthusiasm for Design Thinking, and a degree in HCI to boot. I view my role first and foremost as a problem solver, addressing complex, ambiguous problems for users and businesses by leading projects from product discovery, to roadmapping, to low fidelity visioning, to prototyping, to user interface design, and finally through development iterations. My work includes releasing new features as well as launching new products and tools from 0 to 1. Some of my strengths are UX research and prototyping, but I’ve got the breadth and versatility necessary to thrive in a wide range of projects. I’m a team player who brings Design Thinking to projects (and donuts to project meetings). Feel free to reach out to me about opportunities or mentoring! Portfolio available upon request. ## Work Experience ### Senior Product Designer @ BetterHelp Jan 2024 – Present ### Senior Product Designer (contract) @ Walmart Jan 2023 – Jan 2024 • Worked within the Walmart Global Tech team on a new internal product to improve supply and sourcing resiliency across merchandise categories. • Quickly gained domain-specific knowledge, interviewed subject matter experts, identified key personas and target groups, garnered support for a product vision, designed product mockups, built prototypes, facilitated design feedback sessions with stakeholder groups, and collaborated with engineering and product. ### Senior Product Designer @ Flexcar Jan 2022 – Jan 2023 Flexcar is on a mission to redefine what it means to have a car by offering car subscriptions that provide better affordability, convenience, flexibility, and value propositions than traditional car ownership ever could. • Identify user needs, roadmap, and design experiences across digital touchpoints (responsive web, native mobile app, email, & SMS) • Launched a car delivery service, increasing customer satisfaction by 17% and subscription tenure by 30% • Decreased business costs by $10,000/month on car maintenance • Interview applicants for UX, product, & research jobs ### Product Designer @ Flexcar Jan 2022 – Jan 2022 ### UX Designer @ Zipcar Jan 2021 – Jan 2022 Hired by Zipcar to work on our newest product: Flexcar. The Zipcar and Flexcar designers were a part of a single team during this time until we split and Flexcar came out of "stealth mode" (this role didn't end, it transitioned to the next role within Flexcar). ### Product Designer @ IXL Learning Jan 2019 – Jan 2021 Designed solutions for new product features. Collaborated with product managers and engineers to create innovative and intuitive user interfaces, catering to the needs of our various user types: students, teachers, administrators and parents. ### UX Designer @ IXL Learning Jan 2017 – Jan 2019 | San Mateo, CA ### UX Designer & Researcher @ eGrove Education, Inc. Jan 2016 – Jan 2016 | San Diego, CA SpatialVis is an iPad app that teaches students critical spatial visualization skills that are closely linked with success in STEM subjects. • Analyzed app analytics collected from pilot users to make data-driven design decisions. • Designed user surveys to discover insights and make actionable design recommendations. • Conducted user interviews and usability tests to identify pain points and usability issues. • Collaborated closely with the CEO, an engineer, and one other designer. • Worked with minimal supervision while reliably producing design assets. ### President @ Design at UCSD Jan 2015 – Jan 2016 Design at UCSD is a student-run organization with the mission of establishing an open community of aspiring designers, inspiring creative confidence, and easing students into industry by encouraging professional development. • Managed an amazing team of 10 student designers/volunteers. Coordinated team efforts, facilitated effective meetings, and just looked out for people. My personal leadership principles: collaborate democratically, show appreciation, operate with honesty and ownership of mistakes, and plan events like a design thinker. • Led the design effort on creating an organization website, with contributions to product management, strategy, branding, logo creation, wireframes, mockups, and voice & tone guidelines. • Oversaw and contributed to the launch a mentor-mentee program to build the design community. • Mentored students to provide guidance on design coursework, internships, and design self-teaching. ### Programming Chair @ Design at UCSD Jan 2015 – Jan 2016 • Collaborated with Don Norman's UCSD Design Lab to orchestrate 60+ person events with guest speakers from IDEO, Adobe, Intuit, and other design companies. Events included talks, panels, a prototyping workshop, design sprints, HTML/CSS workshops, Photoshop workshops, critiques, and more. • Led workshops on topics ranging from Adobe Illustrator to design thinking, and taught a variety of design skills such as storyboarding, wireframing, user persona creation, brainstorming, and more. ### Freelance UX Researcher @ Instructables Jan 2016 – Jan 2016 • Collaborated with the client (Instructables.com) to define research objectives. • Designed a survey completed by over 500 users on SurveyGizmo and conducted interviews with 11 users. • Presented findings and recommendations to the client. ### UX Design Intern @ Viget Jan 2016 – Jan 2016 | Boulder, CO Viget is a digital consultancy that creates award-winning products for clients like ESPN, World Wildlife Fund, Puma, PBS, and more. • Redesigned a website by conducting user and stakeholder interviews, conducting usability tests, creating user personas, developing a digital strategy, making wireframes in OmniGraffle, designing mockups/visual comps in Sketch, constructing prototypes using InVision, and doing extensive information architecture work in the form of a content audit, card sorts, diagrammed user flows, site maps, and treejack testing. • Led UX design efforts and completed browser QA testing for a site about sexual assault on college campuses. Learned how to more effectively cross-collaborate on an interdisciplinary team. • Augmented my user experience design skills with knowledge in a variety of related disciplines like visual design, strategy, analytics, copywriting, and hardware/IoT. ### College Ambassador & Tour Guide @ UC San Diego Office of Undergraduate Admissions Jan 2014 – Jan 2016 | San Diego, CA The UCSD Admissions Office interfaces between student applicants and the university by handling touchpoints such as campus tours and large scale events intended to promote UCSD. • Developed public speaking, customer service, and communication skills through years of hands-on experience as a tour guide and front desk worker for the university's Office of Admissions. • Led informative and entertaining campus tours to diverse groups of prospective students and their families to promote UC San Diego and create an enjoyable guest experience. • Managed front desk operations by answering and triaging phone calls, writing emails, assisting walk-ins, entering data, and sending mail on behalf of the university. ### Orientation Leader @ UC San Diego Office of Undergraduate Admissions Jan 2014 – Jan 2014 | San Diego, CA • Facilitated thought-provoking group discussions among diverse freshmen students about how aspects of our identities relate to empowerment, comfort, oppression, and privilege in order to foster critical thinking and social awareness among incoming students. • Engaged groups of 20-30 students with a variety of community-building activities. ### Critical Design Instructional Assistant @ UC San Diego Communication Department Jan 2015 – Jan 2016 | UC San Diego Invited to join the teaching team of a Dr. Lilly Irani's “Critical Design” course that examines industrial and product design from a social & political standpoint. • Contributed to course planning and provided guidance to students on their design projects in a course with 60+ junior/senior students. ### Research Assistant @ UC San Diego Psychology Department Jan 2014 – Jan 2014 | UC San Diego Psychology Department This psychology lab, run by Dr. McKenzie, studies judgment, inference, and decision making. • Learned how to better conduct participant-based research in a lab setting. • Ran 200+ participants through studies, entered data, and read research articles. ### Swim Coach and Lifeguard @ Menlo Circus Club Jan 2012 – Jan 2014 • Adapted my coaching style to accommodate a variety of learning styles and personalities. • Managed practices of 10-30 kids by leading practices that engaged them in learning objectives with fun activities that maximized swimming improvement. ### Sales Associate and Ski Technician @ Helm of Sun Valley Ski Shop Jan 2012 – Jan 2014 | San Mateo, CA • Learned how to work in a fast-paced environment. • Assisted customers by fitting them with ski gear and doing technical ski work. ## Education ### B.S. in Cognitive Science: Human-Computer Interaction UC San Diego ### Human Computer Interaction Københavns Universitet - University of Copenhagen ### User Experience (UX) Design Certificate UC San Diego Extended Studies ## Contact & Social - LinkedIn: https://linkedin.com/in/mhohl --- Source: https://flows.cv/michaelhohl JSON Resume: https://flows.cv/michaelhohl/resume.json Last updated: 2026-04-13