· Conducted a UX audit of the e-commerce site, identifying and implementing high-impact usability improvements

· Optimized homepage layout and site navigation to improve product discoverability and reduce user friction

· Supported promotional email creation aligned with ongoing marketing campaigns

· Lead e-commerce projects from design to implementation, collaborating with teams on front-end development, SEO, and marketing-driven updates

· Build customer-facing pages (Magento 2, Shopify) from high-fidelity mockups to live deployment, working closely with designers and developers (Trinity/OuterBox Design)

· Develop and implement customer-facing pages from high fidelity mockups to production (Magento 2, Shopify)

· Design and launch marketing email campaigns and automated flows (Klaviyo), coordinating with the marketing team from concept to execution

· Perform regular site audits, troubleshooting and resolving front-end issues to maintain optimal functionality

· Organized projects, instructed branding guidelines, and provided necessary knowledge to Junior Graphic Designer to optimize workflow

· Produced high-fidelity mockups for the e-commerce site, working alongside the development team to ensure consistent execution

· Coordinated all marketing collateral production with vendors and in-store installation with JINS retail store managers

· Supervised project timelines and administrative tasks, ensuring team deliverables stayed on track

· Designed user interfaces optimized for web and mobile, working closely with developers and marketing teams to ensure alignment

· Produced print-ready marketing materials for events and stores, collaborating with vendors and retail teams for smooth production and installations

· Worked cross-functionally with marketing and retail teams to deliver visual merchandising materials that met store requirements

· Created digital marketing assets (brochures, banners, signage) in collaboration with marketing and design teams

· Designed and executed email campaigns (Mailchimp) in partnership with the marketing manager, from concept through delivery