• Spearhead UX for enterprise transformation, guiding cross-functional teams toward scalable workflows.

• Define and prototype complex flows and dashboards, translating ambiguous problems into intuitive solutions.

• Drive design reviews to build alignment across product, engineering, and business partners.

• Facilitate user feedback to inform usability gaps and product opportunities.

• Led end-to-end UX for a new enterprise GTM sales hub, unifying legacy tools to improve CSAT +35%.

• Shaped UX workflows for ServiceNow features, aligning product and engineering toward shared goals.

• Delivered flows, prototypes, and high-fidelity UI across complex enterprise workflows and edge cases.

• Facilitated ideation and design reviews to align cross-functional teams and accelerate delivery.

• Identified usability gaps through research, translating findings into actionable product improvements.

• Led end-to-end UX for flagship mobile title, shaping core systems and player progression loops.

• Designed scalable features, UX patterns, and design systems with cross-functional teams.

• Partnered with product and research to align designs with data-driven goals and player insights.

• Drove A/B testing strategy to optimize engagement, retention, and monetization.

• Applied systems thinking to scale UX across high-traffic games and enterprise platforms.

• Partnered with the emerging tech division on traffic dashboards, ad tech, and video accident detection.

• Shipped UX for two mobile games, optimizing for engagement and monetization.

• Designed a media buying platform managing millions in ad spend across 250+ ad channels.