# Michael Jennings > Principal Product Designer | End-to-End UX for Enterprise & Gaming | xServiceNow, Scopely, Zynga Location: Pacifica, California, United States Profile: https://flows.cv/michaeljennings 15+ years spanning enterprise software, gaming, and emerging tech. I specialize in hands-on, end-to-end delivery, leveraging AI tools to accelerate key product design phases. From zero-to-one initiatives to complex systems at scale, I partner with cross-functional teams and leadership to shape strategy and drive measurable business impact. Let's talk. Then build it. Open to Senior, Principal, Staff or Founding Designer roles. Portfolio: michaelkjennings.com ## Work Experience ### Principal UX Designer @ Sprezzatura Jan 2025 – Present • Spearhead UX for enterprise transformation, guiding cross-functional teams toward scalable workflows. • Define and prototype complex flows and dashboards, translating ambiguous problems into intuitive solutions. • Drive design reviews to build alignment across product, engineering, and business partners. • Facilitate user feedback to inform usability gaps and product opportunities. ### Senior Staff UX Designer @ ServiceNow Jan 2021 – Jan 2025 | Santa Clara County, CA • Led end-to-end UX for a new enterprise GTM sales hub, unifying legacy tools to improve CSAT +35%. • Shaped UX workflows for ServiceNow features, aligning product and engineering toward shared goals. • Delivered flows, prototypes, and high-fidelity UI across complex enterprise workflows and edge cases. • Facilitated ideation and design reviews to align cross-functional teams and accelerate delivery. • Identified usability gaps through research, translating findings into actionable product improvements. ### Principal UX Designer @ Scopely Jan 2021 – Jan 2021 | Los Angeles, CA • Led end-to-end UX for flagship mobile title, shaping core systems and player progression loops. • Designed scalable features, UX patterns, and design systems with cross-functional teams. • Partnered with product and research to align designs with data-driven goals and player insights. • Drove A/B testing strategy to optimize engagement, retention, and monetization. ### Lead UX Designer @ Scopely Jan 2020 – Jan 2021 ### Sr. UX Designer @ MZ Jan 2017 – Jan 2020 | Palo Alto, Ca • Applied systems thinking to scale UX across high-traffic games and enterprise platforms. • Partnered with the emerging tech division on traffic dashboards, ad tech, and video accident detection. • Shipped UX for two mobile games, optimizing for engagement and monetization. • Designed a media buying platform managing millions in ad spend across 250+ ad channels. ### Sr. Creative Director @ Fyber Jan 2015 – Jan 2017 | San Francisco Bay Area • Guided creative direction during a time of rapid growth, blending brand strategy with excellent design. • Established design system ensuring consistent high-quality across products and digital channels. • Collaborated on initiatives with co-founders and key stakeholders as part of the leadership team. • Spearheaded digital transformation, enhancing brand value ahead of Fyber’s $190M acquisition. • Led an internal design team and partnered with globally distributed engineering teams. ### Creative Director @ Fyber Jan 2014 – Jan 2015 ### Sr. UI/UX Designer @ Zynga Jan 2009 – Jan 2014 | San Francisco Bay Area • Designed engagement and monetization experiences for games with 7–8M+ daily active users. • Shipped UX across Zynga's top-performing titles, designing for massive scale and key metrics. • Ran user research, prototyping, and A/B tests to validate design decisions. • Partnered with multidisciplinary teams across fast-paced design–build cycles. ### UI/UX Designer @ Sega Jan 2008 – Jan 2009 • Directed and delivered a wide range of creative projects for Sega.com and Sega video games. • Created and maintained brand quality on Sega properties, including franchise titles. ### Art Director - Games For Windows @ Ziff Davis Jan 2006 – Jan 2008 | San Francisco Bay Area • Led the art direction and design team for Ziff Davis Media's international magazines – Computer Gaming World and Games For Windows. • Developed creative concepts and presentations for key stakeholders, ensuring alignment with brand vision. • Created and maintained a comprehensive style guide to uphold brand consistency and quality each month. • Managed print deadlines and coordinated art resources, including photographers and illustrators, while overseeing budgets. ### Art Director - Computer Gaming World @ Ziff Davis Jan 2004 – Jan 2006 ## Education ### Bachelor of Science - BS in Design North Carolina State University ### NOLS ## Contact & Social - LinkedIn: https://linkedin.com/in/michaelkjennings - Portfolio: http://www.michaelkjennings.com --- Source: https://flows.cv/michaeljennings JSON Resume: https://flows.cv/michaeljennings/resume.json Last updated: 2026-04-13