Owner of all B2C e-Commerce and marketing platforms hosting hundreds of sites with millions in revenue. Included design, features, technical aspects.
* Scaled our technology to accommodate 1000%+ growth in transactions while improving cart size by 20% and conversion rates by 30%.
* Created key performance indicators and data analytics to inform strategic planning and decision-making processes.
* Integrated metric-driven improvements through SEO, performance analytics, A/B testing, KPI tracking
* Managed executive sponsorship and buy-in from teams across the company.
* Acted as liaison and expert for all consumer digital marketing needs.