# Michael Mitchell > UX Design Strategist • Design Thinking Facilitator • Serial Entrepreneur and Inventor • Empowerment Tech Evangelist focused on Digital Identity, Digital Twins, and Personal AI • Formerly at Intuit, Fjord, IBM Location: San Francisco Bay Area, United States Profile: https://flows.cv/michaelmitchell1 SUMMARY Design strategist, interaction designer, and human factors engineer, known for far-reaching vision and passion for accelerating the possibilities of the future. Adept at inspiring, leading, and challenging remote and co-located creative and technical teams to conceptualize, design, test, build, and launch innovative products and services. Entrepreneurial ventures and inventions center on unifying and simplifying people’s increasingly fragmented digital lives. SKILLS Design Process & Approach Design Thinking Facilitation, AI-Assisted Design Thinking, Designing AI Products and Services, Human Factors Engineering, Design Direction, Interaction Design, Mobile Design (iOS, Android, responsive web), Service Design, Interactive Prototyping, Wireframing, Information Architecture, Data Visualization, User Research, Usability Testing, A/B Testing, Personas, Ethnographic Studies, Use Cases, User Stories, Experience Audits, Competitive Analysis Software Adobe Creative Cloud (Acrobat, Firefly, Illustrator, Photoshop), Figma, FigJam, InVision, Miro, Mural, Sketch, Zeplin, Growing list of AI tools to boost the Design Thinking process, such as ChatGPT, Claude, Crew AI, Gemini, NotebookLM ## Work Experience ### Principal Product Designer (Consultant via Simplicit, Inc.) @ Renew Financial Jan 2025 – Present | San Francisco Bay Area Leading the design of a new Loan Origination System, enabling contractors to assist property owners in applying for and securing PACE financing for their home improvement projects. ### Principal Product Designer - Emerging Technologies, Intuit Futures Group @ Intuit Jan 2022 – Jan 2024 | Mountain View, California, United States Lead designer for Intuit Futures’ “Crypto Center of Excellence”, driving core design efforts across: - Digital identity - Crypto wallets - Crypto payments for invoices and automated tax payments using a Central Bank Digital Currency (CDBC) - Futures’ internal crypto education website Created additional design provocations for: - AI lead conversion automation - AI assisted onboarding for new businesses – Interactive XR business insights - Ephemeral marketplaces using verified credentials - Streamlining credit card applications using verified credentials Sole inventor on three United States Patents granted in FY24: - US 11,765,118 "Selective posting for social networks" - US 11,831,645 “Dynamically restricting social media access” - US 11,909,732 “Password storage in a virtual environment” ### Principal Product Designer - QuickBooks Payroll @ Intuit Jan 2018 – Jan 2022 | Mountain View, California, United States Key contributor in the QuickBooks Payroll group, focused on reimagining the experience of paying employees. Certified “Innovation Catalyst”, facilitator of Intuit’s Customer-Driven Innovation (CDI) and Design for Delight (D4D) methods. Lead designer for: - Integration of TSheets time-tracking features into QuickBooks Online - The initial version of QuickBooks Payroll's popular Auto Payroll feature - Dashboard design for surfacing client payroll insights to 600K accountants within QuickBooks Online for Accountants - Migration experience for moving 260K SMBs, accountants and clients from the legacy Intuit Online Payroll platform to the QuickBooks ecosystem ### Principal User Experience Architect (Consultant via Simplicit, Inc.) @ Macy's Jan 2014 – Jan 2018 | San Francisco Bay Area Helped build the newly formed Macy’s Store Domain UX group, to rethink and streamline the in-store experience for customers and sales associates. Used Sketch + Craft + InVision to design and prototype a mobile-first, responsive product discovery and selling application for Macy's and Bloomingdale's Sales Associates. Previous work spanned a number of internal tools groups in support of omni-channel merchandising. ### User Experience Design Consultant @ Less Ink, Inc. Jan 2011 – Jan 2015 Designed for a broad range of devices from mobile and enterprise web applications to a Windows-based multi-point collaborative control-room application for clients such as Mozes, PRO Unlimited, Jupiter Systems and Tintri. ### User Experience Design Consultant @ Tangible UX Jan 2013 – Jan 2014 Experience audits and recommendations for Telenav's Scout navigation application offerings on iOS and Android, as well as the Scout in-vehicle embedded navigation system for automobile manufacturers. ### Senior Interaction Designer @ Fjord Jan 2013 – Jan 2013 Designed core elements of the iPhone, Android and web mobile payment services for PayPal’s Wallet team. Led Windows Phone 8 design and wireframe development for interactive vignettes in eBay’s Customer Innovation Center. Wrote service design proposals for financial services, automotive and consumer electronics industries. ### User Experience Design Consultant @ Eleven Jan 2010 – Jan 2012 Designed delightful user experiences from early concepts through final wireframes for clients such as Apple, Callaway Golf and Eaton Vance. ### User Experience Design Consultant @ Chegg Inc. Jan 2010 – Jan 2010 Performed a UX audit of Chegg.com and subsequent redesigns addressing the experience for textbook search, rental, buyback, ratings and reviews. Produced design recommendations and mockups concerning Facebook and Facebook Connect integration points for the social sharing of textbook rental activity. ### Co-Founder and Chief Experience Officer @ Networked Insights Jan 2006 – Jan 2009 Led a multi-disciplinary team of employees in the design and creation of SocialSense, the company's flagship social media data mining and analysis solution (SaaS) that gives marketers a focused understanding of who their audiences are, what they're interested in, and where they're engaging online. Led the design and creation of a white-label social network application for use by clients and defined the underlying look and feel across applications. Provided design leadership and forward-looking data visualization design concepts for future functionality through low-fidelity sketches, storyboards, wireframes and high-fidelity mockups. *Networked Insights was recognized by Fast Company as one of “The World’s 50 Most Innovative Companies” for 2012. https://www.fastcompany.com/3017480/39networked-insights ### Co-Founder and Chief Creative Officer @ fatbubble Jan 2000 – Jan 2001 Led a multi-disciplinary team of employees and outside developers from initial concepts through creation of functional requirements, information architecture, prototyping, user-testing and development of the fatbubble viewer – a web browser plugin enabling rating, commenting and sharing amongst instant messaging buddies. ### Customer Experience Architect @ scient Jan 1999 – Jan 2000 Scient was a premier eBusiness Systems Innovator, dedicated to using the science of experience strategy, design, and technology. Third person hired to help grow the creative division (CEIC), co-authored and developed sections of the Scient design approach, assisted in hiring more than 200 high-caliber creatives within the first year. Served as Customer Experience Architect impacting brands such as BenefitPoint and Sephora through early brainstorming, naming and branding, requirements gathering, prototyping and iterative usability testing. ### Interface Design and Usability Engineer @ IBM Corporation Jan 1997 – Jan 1999 Served as interface designer and liaison between customer-facing IBM website clients and teams of visual designers, web animators and programmers to communicate and implement user-centered design considerations for high-visibility segments of the IBM corporate web space. Designed and prototyped interface components for IBM web server and content management software, designed and conducted usability evaluations of IBM software products, web-based applications and websites, analyzed usability data and communicated findings and recommendations via summary reports and presentations to IBM clients. Awarded for making significant impact to the usability of the IBM external web standard. ## Education ### Ph.D. in Industrial and Systems Engineering (Human Factors Option, Human-Computer Interaction Concentration) Virginia Tech ### Designing and Building AI Products and Services MIT xPRO ### Master of Science in Psychology (Human Factors Option) University of Idaho ### Bachelor of Science in Psychology Major, Music Minor University of Idaho ## Contact & Social - LinkedIn: https://linkedin.com/in/michaelwmitchell - Portfolio: https://michaelwmitchell.com --- Source: https://flows.cv/michaelmitchell1 JSON Resume: https://flows.cv/michaelmitchell1/resume.json Last updated: 2026-04-13