# Michael Moreau > Lead Product Designer specializing in industrial machinery and medical devices | Participatory Design enthusiast Location: San Leandro, California, United States Profile: https://flows.cv/michaelmoreau I like to think of myself as an expert on experts. The majority of my career has been designing for, and with, people who have deep knowledge of complex domains. It’s why I’m such a big fan of participatory design. I have conducted research and design in an airplane jet engine repair shop, a locomotive cab, a power utility control room, a wind farm with a prototype wind turbine, a flow battery startup, and a radiation oncology cancer center, among others. My favorite design joke: Q: How many designers does it take to screw in a lightbulb? A: Does it have to be a lightbulb? I like to draw, and I'm a huge advocate for the value of visual communication as a way to create shared understanding. Some of my favorite artists and writers are: Eric Powell "The Goon", Alison Bechdel "Fun Home", Kiyohiko Azuma "Yotsubato", and Harvey Pekar "American Splendor." ## Work Experience ### Senior User Experience Designer @ PTC Jan 2024 – Present | San Ramon, California, United States The ServiceMax division of PTC makes software for technicians who repair and maintain industrial machinery and medical devices. At one point, I was balancing 5 different projects with as many PMs, across 3 different products. This involved both updating and redesigning features and functionality in the Core product as well as designing a new product offering. The new product uses Generative AI and Machine Learning to predict future work based on historical data, and is slated for Beta release June 2026. I am also spearheading an effort to use AI code generation tools to improve communication between UX and Engineering and speed up the design process. ### Senior Product Designer @ RefleXion Medical Jan 2020 – Jan 2023 | Hayward, California, United States RefleXion is a healthcare start-up building a radiation oncology medical device that uses a novel method for tracking tumors. While at RefleXion, I led the design on a self-service portal called the Medical Physics Workspace. I was in charge of the entire design process, from performing contextual inquiry, to making workflows and wireframes, and conducting workshops with customers. I worked closely with a cross-functional team including Product Management and Software to define the product strategy and understand technical feasibility. The first version was released in Q2 of 2023 and is used on a daily basis at customer sites. In addition, I led design on usability testing to get FDA clearance on a new software release, and designed improvements to features for treatment planning and delivery, increasing satisfaction and ease-of-use scores. I even built an internal website to showcase the design system and provide guidelines and best practices, improving communication with the software engineering team. My most memorable experience, though, was seeing someone treated for cancer on the system that I had worked on. ### Senior Product Designer @ OSIsoft Jan 2018 – Jan 2020 | San Leandro, CA OSISoft's main product is a Time Series database for industrial machinery, typically installed on-premise. When OSISoft wanted to open up new markets for remote operations and fleet management, I was pulled in to help with this new SaaS offering, dubbed Canvas. I ran a Participatory Design workshop (a Research through Design methodology) with SMEs and Engineers to speed up the design process and get us to initial designs faster. In addition, I worked on a new web-based Design System, and authored a framework for adapting our legacy applications for mobile. ### Staff Interaction Designer @ GE Digital Jan 2016 – Jan 2018 | San Ramon, CA While at GE, I had the opportunity to work across multiple divisions which meant doing research and design in a variety of places including a jet engine repair shop, a power utility control room, next generation locomotive cab, and a wind farm with a prototype wind turbine. My primary focus was Predix, GE’s cloud platform for the Industrial Internet of Things (IIoT). For one project, I led design on a software solution for automatic testing and deployment of applications (CI/CD) with the goal of increasing customer adoption. As a side project, I created a systems map to help explain how all the different parts of platform worked together. It was called "The best view of Predix I've ever seen" by the CEO of GE Digital. One of the most fun projects I worked on was the Next Generation Locomotive Cab. I had the idea to create a paper prototype of the cab using giant foam blocks, paper and sticky notes for the controls, and a whiteboard for the window. It was a lot of fun and we got a great reaction from the participants. ### User Experience Leadership Program Associate @ GE Jan 2014 – Jan 2016 | San Ramon, CA I joined GE as part of a rotational program that meant working on projects at different divisions in the company. This meant doing research and design in a variety of places including a jet engine repair shop, a power utility control room, next generation locomotive cab, and a wind farm with a prototype wind turbine, to name a few. These different very physical settings meant exploring some fun ways of conducting research. For the next generation locomotive cab, I had the idea to build a paper prototype of a locomotive cab using foam blocks, paper and post-it notes, and have the engineers and conductors act out scenarios in the prototype. It was a lot of fun and there was a lot of good-natured cursing. ### Research Assistant @ Indiana University Bloomington Jan 2013 – Jan 2014 | Bloomington, Indiana Area While in grad school, I worked for Profs. Jeffrey and Shaowen Bardzell on a grant from Intel focused on exploring anxiety and the quantifiable self. For my part, I helped several PhD students with developing the protocols and complementary research materials, and building the software and devices for their studies. This ran the gamut from manufacturing tangible interactions (physical devices) for a long-term field study, to building websites for participants to explore their data. ### Front-End Developer/User Experience Developer @ Passport Health Communications Jan 2010 – Jan 2012 | Nashville, TN At Passport, I was the sole front-end developer for a multi-year initiative to completely redesign their flagship suite of products for Patient Access, part of Revenue Cycle Management. We were integrating six different applications, many from acquisitions, to create a holistic user experience. I built the entire UI from scratch in HTML/CSS and JavaScript/jQuery. For each stage, we identified a beta hospital who we worked with to validate requirements, interview users, and perform usability testing. As part of the update, I designed, developed, and tested a brand new interactive display of health benefit information, for which I received a patent. ### Software Engineer II @ McKesson Corp Jan 2006 – Jan 2010 | Nashville, TN At McKesson, I was part of a team embedded at Vanderbilt University Medical Center. We collaborated with VUMC on developing new features for inpatient hospital software, including an order-entry and decision support system. In addition to software development, I had the opportunity to assist Dr. Anne Miller, a human factors researcher at Vanderbilt, with usability testing a sepsis protocol application which she later published. In addition to building an interactive prototype for the study, I moderated several tests with doctors and nurse practitioners. ## Education ### Master's Degree in Human Computer Interaction Design Indiana University Bloomington ### BA in Computer Science and English Case Western Reserve University ## Contact & Social - LinkedIn: https://linkedin.com/in/michaelcohnmoreau - Portfolio: https://www.michaelcohnmoreau.com --- Source: https://flows.cv/michaelmoreau JSON Resume: https://flows.cv/michaelmoreau/resume.json Last updated: 2026-04-13