Client Impact & Key Accomplishments:

Orchestrated UX and UI redesign for Stellantis’ B2C E-SHOP online retail platform and B2B Dealer Admin CRM. Built and maintained an enterprise-scale design system across multiple automotive brands, driving a 33% increase in leads, 2× usability improvement, and a 50% reduction in end-to-end vehicle ordering time.

Led UX optimization for the BCBSM healthcare mobile app through heuristic evaluation and flow simplification, removing 100 screens from a 250-screen prototype. Results included a 30% increase in consumer satisfaction and 35% faster task completion.

Architected and led UX/UI design for HAP’s first mobile app, partnering with cross-functional teams to deliver a user-centered experience that enabled account management, digital ID cards, provider search, and care navigation.

Leadership & Responsibilities:

Led UX/UI design and creative direction across B2B and B2C (DTC and SaaS) products in automotive, healthcare, and fintech, collaborating with product, engineering, and business stakeholders.

Delivered high-fidelity design across discovery, wireframing, prototyping, and production UI using Figma and Adobe XD, supporting both marketing and digital product initiatives.

Implemented scalable design strategies and systems to improve user engagement, consistency, and business outcomes across enterprise and growth-stage clients.

NOTE: Shankar Distillers has the same owner and operator as V2Soft Inc.

Brand Impact & Growth

Founded and led creative direction for Shankar Distillers and four spirit brands, including Varchas Premium Spirits, Varchas Vodka, Dasara Gin, and 900 Grados Tequila.

Designed award-winning bottle, label, and brand systems, contributing to portfolio growth from two bourbons in 2020 to more than 24 premium spirits by 2025.

Drove brand expansion through integrated print, digital, and experiential marketing, supporting growth from one state to six and distribution across 1,500+ retail stores and 125 on-premise locations.

Led creative strategy for events, tastings, and trade activations, helping expand distribution into national and international markets.

Leadership & Responsibilities

Directed end-to-end brand design, packaging, advertising, and experiential initiatives across spirits, retail, and hospitality channels.

Partnered with internal stakeholders, vendors, and production teams to deliver cohesive brand systems across packaging, signage, digital, and point-of-sale.

Oversaw photoshoots, video production, and campaign execution to ensure consistency, quality, and scalability across all brand touchpoints.

PushinPixels operates as a virtual ad agency specializing in online advertising, web and mobile app design and development, digital marketing (SEO, SEM, social), brand development, motion graphics, animation, and print.

As founder, I led creative strategy and hands-on execution across UX/UI, product design, advertising, and development for mid-to-large brands including eHarmony, American Airlines, GMAC Mortgage, Ditech, AmeriSave Mortgage, Johngalt.com, and OSNational. I partnered directly with clients and agencies, managed vendors and budgets, and led a 10-person creative and development team delivering interactive design, graphic design, print advertising, video production, copywriting, web/mobile development, SEM/SEO and all other marketing and advertising deliverables. Develop client-oriented creative strategies for presentation to executives.

Experience & Impact

Led UX/UI and digital product design across fintech, automotive, insurance, and consumer brands, delivering measurable business outcomes.

Built data-driven marketing and advertising systems for GMAC Mortgage, AmeriSave, Assurant, NetDepot, and eHarmony, improving conversion efficiency.

Increased CTRs by 75% and loan completions by 25% through real-time mortgage rate banner systems with dynamic pricing logic.

Directed UX/UI for websites, microsites, and platforms using user-centered design, A/B testing, and behavioral insights.

Embedded as a hands-on design lead with agencies including BBDO, JWT, Leo Burnett, Campbell Ewald, Y&R, The Yaffe Group, and Accenture Interactive.

Key Accomplishments

Led a UX and advertising redesign for eHarmony, improving profile completion speed by 50%.

Served as a long-term design partner for AmeriSave Mortgage, supporting campaigns, microsites, print, and tradeshow initiatives over seven years.