# Michael Morris > Hybrid Design & Creative Director | Principal UX/UI Designer | Brand Strategy & Design | Digital Product & AI-Powered Design Location: Northville, Michigan, United States Profile: https://flows.cv/michaelmorris A well seasoned, but not overdone hands-on Hybrid Creative and UX Design Leader who designs with empathy, leads with strategy, and believes the box doesn’t exist. I bring the same creativity to design that I do to cooking. Taste buds are just variables, and every project aims for a Chef’s Kiss. I bridge creativity and UX as both a design leader and hands-on maker. I build human-centered digital experiences, brands, and products through collaboration, research, data, and AI-powered design. At V2Soft, I led UX/UI design and creative direction for six years. I guided teams to design with empathy, test with intent, and scale with clarity. Key projects include: • Stellantis E-Shop (Jeep, Dodge, RAM, Chrysler, Alfa Romeo, Fiat and Maserati). Improved usability by 50% and lead generation by 33% across B2C and B2B experiences. • BCBSM App. Streamlined 100 screens into a seamless flow, boosting user satisfaction by 30% and efficiency by 35%. • HAP Mobile App. Led design for their first benefits management platform. Users could find providers, manage digital cards, and track care on the go. As Creative Director for Shankar Distillers, I designed the brand and four spirit brands from the ground up. The portfolio grew from two bourbons in 2020 to more than 24 premium spirits by 2025. Through creative direction, advertising, experiential marketing, and event design, I helped grow distribution from one state to six. The brand reached over 1,500 retail stores, 125 on-premise locations, and expanded internationally. As Founder of PushinPixels, I spent 10+ years partnering with Detroit agencies including BBDO, JWT, Campbell Ewald, Leo Burnett, Y&R, The Yaffe Group, and Accenture Interactive. Clients included GMAC Mortgage, GM, AmeriSave, Assurant, OSN National, NetDepot, JohnGalt, and eHarmony. I designed apps, websites, omni-channel advertising, and marketing systems that drove measurable growth. This included lifting CTRs by 75% and increasing loan completions by 25% Whether designing an intuitive digital flow or a striking bottle label, my mission is simple. I create experiences people feel, not just use.. Portfolio: www.pushinpixels.com | Contact: michael@pushinpixels.com | 248-736-7431 Skills: UX/UI Design, Product Design, Design Systems, Figma, User Research, Prototyping, SaaS Platforms, B2B & B2C UX, AI-Assisted Design, Brand Strategy ## Work Experience ### UX/UI Design Director | Product Design, Design Systems, SaaS, B2B & B2C UX @ V2Soft Jan 2019 – Present | Bloomfield Hills, Michigan Client Impact & Key Accomplishments: Orchestrated UX and UI redesign for Stellantis’ B2C E-SHOP online retail platform and B2B Dealer Admin CRM. Built and maintained an enterprise-scale design system across multiple automotive brands, driving a 33% increase in leads, 2× usability improvement, and a 50% reduction in end-to-end vehicle ordering time. Led UX optimization for the BCBSM healthcare mobile app through heuristic evaluation and flow simplification, removing 100 screens from a 250-screen prototype. Results included a 30% increase in consumer satisfaction and 35% faster task completion. Architected and led UX/UI design for HAP’s first mobile app, partnering with cross-functional teams to deliver a user-centered experience that enabled account management, digital ID cards, provider search, and care navigation. Leadership & Responsibilities: Led UX/UI design and creative direction across B2B and B2C (DTC and SaaS) products in automotive, healthcare, and fintech, collaborating with product, engineering, and business stakeholders. Delivered high-fidelity design across discovery, wireframing, prototyping, and production UI using Figma and Adobe XD, supporting both marketing and digital product initiatives. Implemented scalable design strategies and systems to improve user engagement, consistency, and business outcomes across enterprise and growth-stage clients. ### Design & Creative Director | Brand Strategy, Packaging, Product & Experiential Design @ Shankar Distillers Jan 2019 – Jan 2025 | Troy, Michigan, United States NOTE: Shankar Distillers has the same owner and operator as V2Soft Inc. Brand Impact & Growth Founded and led creative direction for Shankar Distillers and four spirit brands, including Varchas Premium Spirits, Varchas Vodka, Dasara Gin, and 900 Grados Tequila. Designed award-winning bottle, label, and brand systems, contributing to portfolio growth from two bourbons in 2020 to more than 24 premium spirits by 2025. Drove brand expansion through integrated print, digital, and experiential marketing, supporting growth from one state to six and distribution across 1,500+ retail stores and 125 on-premise locations. Led creative strategy for events, tastings, and trade activations, helping expand distribution into national and international markets. Leadership & Responsibilities Directed end-to-end brand design, packaging, advertising, and experiential initiatives across spirits, retail, and hospitality channels. Partnered with internal stakeholders, vendors, and production teams to deliver cohesive brand systems across packaging, signage, digital, and point-of-sale. Oversaw photoshoots, video production, and campaign execution to ensure consistency, quality, and scalability across all brand touchpoints. ### Founder | Creative Director & Senior Product Designer | SaaS, UX/UI, Design Systems @ Pushinpixels, LLC. Jan 2009 – Jan 2019 | Clarkston, MI PushinPixels operates as a virtual ad agency specializing in online advertising, web and mobile app design and development, digital marketing (SEO, SEM, social), brand development, motion graphics, animation, and print. As founder, I led creative strategy and hands-on execution across UX/UI, product design, advertising, and development for mid-to-large brands including eHarmony, American Airlines, GMAC Mortgage, Ditech, AmeriSave Mortgage, Johngalt.com, and OSNational. I partnered directly with clients and agencies, managed vendors and budgets, and led a 10-person creative and development team delivering interactive design, graphic design, print advertising, video production, copywriting, web/mobile development, SEM/SEO and all other marketing and advertising deliverables. Develop client-oriented creative strategies for presentation to executives. Experience & Impact Led UX/UI and digital product design across fintech, automotive, insurance, and consumer brands, delivering measurable business outcomes. Built data-driven marketing and advertising systems for GMAC Mortgage, AmeriSave, Assurant, NetDepot, and eHarmony, improving conversion efficiency. Increased CTRs by 75% and loan completions by 25% through real-time mortgage rate banner systems with dynamic pricing logic. Directed UX/UI for websites, microsites, and platforms using user-centered design, A/B testing, and behavioral insights. Embedded as a hands-on design lead with agencies including BBDO, JWT, Leo Burnett, Campbell Ewald, Y&R, The Yaffe Group, and Accenture Interactive. Key Accomplishments Led a UX and advertising redesign for eHarmony, improving profile completion speed by 50%. Served as a long-term design partner for AmeriSave Mortgage, supporting campaigns, microsites, print, and tradeshow initiatives over seven years. ## Education ### BFA in Double major in Communication Design & Strategy | Animation College for Creative Studies ## Contact & Social - LinkedIn: https://linkedin.com/in/michael-morris-8488576 - Portfolio: https://pushinpixels.com/uxui-design-work --- Source: https://flows.cv/michaelmorris JSON Resume: https://flows.cv/michaelmorris/resume.json Last updated: 2026-04-16