Direct report to CEO & Founder | Brand, Growth, CI, and Creative | Full-Funnel Marketing | Pet Telehealth

At Dutch, we make online veterinary care available 24/7, giving pet parents access to licensed vets, treatment plans, and deliver prescriptions anytime, anywhere.

I lead a high-performing team across brand, growth, creative, media, SEM, AEO/GEO, SEO, CRO, social, PR, and consumer insights.

Direct Report to CEO & Founder | Brand, Growth, Creative, R&D, Product, PR, P&L | Multi-Brand Portfolio | BARK, BarkBox, BARK in the Belly, BARK Air | Dog Lifestyle Toys, Food, and Travel

I lead a high-performing cross-functional team of 30+ people across a multi-brand portfolio in the US and Europe.

I guide strategic global brand development, full-funnel marketing, P&L, customer acquisition, multi-platform content creation, subscriptions, brand management, PR, channel management, social media with 8M followers, affiliate, influencer, paid advertising, B2B partnerships, brand activations, and product development, delivering results in DTC, ecommerce, and Omnichannel expansion.

I specialize in creating brand evangelists, Amazon, Chewy, global expansion, building market share, optimizing CAC, AOV, CVR, LTV, and GTM execution by integrating VOC, product innovation, CRO, creative, AI, CX, and UX.

In FY25, the team achieved first year of positive EBITDA in the companies 14 year history, launched new food brand BARK in the Belly, launched BARK Air, expanded distribution on Chewy and in Europe, improved GM 70 bps, reduced CAC 8%, and achieved 27% YoY growth in omnichannel retail business.

NYSE: BARK

Direct Report to CEO | Team Leader Driving Comprehensive Brand, R&D, DTC, Omnichannel, Ecommerce, P&L, Creative, and Revenue Growth | Premium Fresh Dog Food, Treats & Multi-Site Retail

Led a high-performing team of 12, orchestrating all facets of brand development, management and operational excellence. Owned end-to-end P&L accountability, overseeing full-stack digital marketing, subscriptions, brand activations, VOC, PR, SEO, CRO, and creative execution. Expert in building OKR/KPI dashboards that fuel data-driven insights, optimizing e-commerce, omnichannel expansion, Amazon, Chewy, B2B, and DTC strategies to maximize ROI.

Spearheaded strategic planning, commercialization, and product development initiatives, elevating social media, content creation, and advertising for sustained engagement and reach. Drove shopper marketing, channel management, and digital shelf optimization, ensuring seamless integration across owned retail stores and portfolio expansion. Proven record in portfolio value creation, delivering measurable growth and robust market impact.

LCatterton PE: 2017-

Direct report to CEO & Founder | Strategic Brand, R&D, Product, Creative & Growth Leader | Driving Multi-Brand Success Across Global Ecommerce and Omnichannel | Multi-Brand Portfolio | Outward Hound, Nina Ottosson, Petstages, Planet Dog, Best Friends by Sheri & Wholesome Pride | Toys, Beds, and Treats

Lead a high-performing team of 11 to drive P&L, daily operations, and growth for a six-brand global portfolio. Spearhead full-stack digital marketing, global brand development, CRO, creative development, PR, Amazon, e-commerce, B2C, B2B, and DTC strategies, enhancing value and profitability through strategic planning, licensing, private label, brand activations, product innovation, and omnichannel optimization.

Key Achievements:

Launched Outward Hound in 2015 (was Kyjen when I started), building brand architecture, identity, digital marketing, GTM strategy, social media from 0-1M followers, and DTC, Amazon, and e-commerce from the ground up. Successfully launched Catstages in 2022, crafting brand identity, GTM, and commercialization strategies.

Oversee US and international brand management, GTM, CX, B2C/B2B, SEO, PPC, CRM, VOC, creative strategy, digital shelf, content creation, packaging, analytics, OKRs, and strategic communications.

Drive growth with key partners, including Amazon, Chewy, Target, Wal-Mart, Petco, and PetSmart, across paid media, shopper marketing, Subscribe & Save, and global events, managing a portfolio spanning toys, beds, bowls, treats, and travel gear for dogs and cats.

Named one of Inc. 5000’s fastest-growing private companies in 2021 and 2022, expanding our global reach to 370+ e-tailers/retailers in 52 countries.

Skilled in brand architecture, consumer insights, product development, ecommerce, global retail expansion, subscriptions, and channel strategy, building one of the industry’s largest multi-brand portfolios.

www.outwardhound.com

Prospect Hill PE: Dec 2017-

Riverside PE: 2013-2017

Direct report to the CEO | Global Marketing, Operations, R&D, PD, P&L, Creative & Brand Leader | Driving Cross-Functional Success and Growth for Diono’s Global Portfolio | Baby Car Seats, and Travel Accessories

Lead a high-impact team of 14 across global cross-functional areas, including Digital, Brand, B2B/B2C Marketing, CRO, SEO/SEM, DTC, PPC, Amazon, DTC, E-commerce, Sales, Wholesale, PR/Influencers, Product Development, Packaging, Creative, Engineering, Client Management, Operations, and more. Accountable for end-to-end brand management, consumer insights, sourcing, licensing, merchandising, and KPI tracking to drive comprehensive brand and market impact.

Key Contributions:

Strategic Brand Vision: Spearheaded the identification, creation, and alignment of a renewed global brand vision, refreshed brand identity, strategic planning, portfolio roadmaps, and digital strategy to elevate Diono’s presence across NCSA, EMEA, and APAC markets.

Omnichannel Consumer-Centric Focus: Developed and implemented strategies and tactics for omnichannel growth, with a focus on consumer insights, CRM, and shopper marketing for seamless B2B/B2C engagement across global channels.

Recognized Growth & Market Success: Contributed to Diono’s fourth appearance on Inc. Magazine’s “500 Fastest-Growing Private Companies” list and placement among the “Top Consumer Products & Services,” while achieving top company status in the Seattle metro area.

A strategic, consumer-driven leader dedicated to strengthening brand equity, optimizing cross-functional processes, and driving sustained growth and innovation in dynamic global markets.

2015 Winona Capital PE acquisition