# Michael P. > CMO | Full-Funnel Growth | DTC & Ecommerce | Omnichannel | Brand, Product & Content | GTM Location: United States, United States Profile: https://flows.cv/michaelp1 Commercial leader and full-funnel GTM operator scaling global consumer brands for over 20 years. Management up to 9-figure P and L's, GTM, strategic planning, analytics, integrated brand storytelling, full funnel growth, consumer insights, PD, paid media, digital transformation, social media, PR, business development, SEO, AEO, CRO, and creative across DTC, ecommerce, omnichannel retail, and subscriptions. Trusted by boards and investors to unlock enterprise value creation, delivering successful growth transformations, M and A, and exits. 1. Multi-Sector Experience: CPG, DTC, Subscription, Telehealth, Pet, Toy, Travel & Lifestyle, Juvenile Products, Food, QSR, and Cookware 2. Growth and Profitability: Team delivered BARK's first profitable year in the company's history with $5.4M positive adjusted EBITDA in FY25, a $16M Y/Y improvement while accelerating commerce revenue 27% and expanding GM 70 bps to 62.4% 3. GTM and Exits: Launched Outward Hound from a startup called Kyjen to global category leader: 47% 5-yr CAGR, 934% revenue growth, 264% NPS lift, 0 to 1.2M social followers, five platform integrations, and successful PE exit. Scaled Infantino from early stage to category leader through product innovation, branding, and global distribution with 280% revenue growth, 311% EBITDA growth, and a successful PE exit. 4. Market Expansion and Innovation: Repositioned Tefal US: new brand identity, 20% distribution expansion (Target/Walmart), 5.7% revenue growth, 4.4% margin lift, 2.5% share gain. Created the US Air Fryer category with GTM launch of Actifry, Tefal’s first Air Fryer, delivering over $10M year one. 5. DTC and Omnichannel Growth: Scaled JustFoodForDogs across retail, ecommerce, DTC, and stores: 135% Amazon, 101% Chewy, 66% organic search, 28% DTC YoY. ## Work Experience ### CMO @ Dutch Pet, Inc. Jan 2026 – Present | San Francisco Bay Area Direct report to CEO & Founder | Brand, Growth, CI, and Creative | Full-Funnel Marketing | Pet Telehealth At Dutch, we make online veterinary care available 24/7, giving pet parents access to licensed vets, treatment plans, and deliver prescriptions anytime, anywhere. I lead a high-performing team across brand, growth, creative, media, SEM, AEO/GEO, SEO, CRO, social, PR, and consumer insights. ### CMO & GM @ BARK Jan 2024 – Jan 2026 | New York City Metropolitan Area Direct Report to CEO & Founder | Brand, Growth, Creative, R&D, Product, PR, P&L | Multi-Brand Portfolio | BARK, BarkBox, BARK in the Belly, BARK Air | Dog Lifestyle Toys, Food, and Travel I lead a high-performing cross-functional team of 30+ people across a multi-brand portfolio in the US and Europe. I guide strategic global brand development, full-funnel marketing, P&L, customer acquisition, multi-platform content creation, subscriptions, brand management, PR, channel management, social media with 8M followers, affiliate, influencer, paid advertising, B2B partnerships, brand activations, and product development, delivering results in DTC, ecommerce, and Omnichannel expansion. I specialize in creating brand evangelists, Amazon, Chewy, global expansion, building market share, optimizing CAC, AOV, CVR, LTV, and GTM execution by integrating VOC, product innovation, CRO, creative, AI, CX, and UX. In FY25, the team achieved first year of positive EBITDA in the companies 14 year history, launched new food brand BARK in the Belly, launched BARK Air, expanded distribution on Chewy and in Europe, improved GM 70 bps, reduced CAC 8%, and achieved 27% YoY growth in omnichannel retail business. NYSE: BARK ### CMO @ JustFoodForDogs Jan 2023 – Jan 2024 | Orange County, California, United States Direct Report to CEO | Team Leader Driving Comprehensive Brand, R&D, DTC, Omnichannel, Ecommerce, P&L, Creative, and Revenue Growth | Premium Fresh Dog Food, Treats & Multi-Site Retail Led a high-performing team of 12, orchestrating all facets of brand development, management and operational excellence. Owned end-to-end P&L accountability, overseeing full-stack digital marketing, subscriptions, brand activations, VOC, PR, SEO, CRO, and creative execution. Expert in building OKR/KPI dashboards that fuel data-driven insights, optimizing e-commerce, omnichannel expansion, Amazon, Chewy, B2B, and DTC strategies to maximize ROI. Spearheaded strategic planning, commercialization, and product development initiatives, elevating social media, content creation, and advertising for sustained engagement and reach. Drove shopper marketing, channel management, and digital shelf optimization, ensuring seamless integration across owned retail stores and portfolio expansion. Proven record in portfolio value creation, delivering measurable growth and robust market impact. LCatterton PE: 2017- ### CMO @ Outward Hound Jan 2013 – Jan 2022 | Greater Denver Area Direct report to CEO & Founder | Strategic Brand, R&D, Product, Creative & Growth Leader | Driving Multi-Brand Success Across Global Ecommerce and Omnichannel | Multi-Brand Portfolio | Outward Hound, Nina Ottosson, Petstages, Planet Dog, Best Friends by Sheri & Wholesome Pride | Toys, Beds, and Treats Lead a high-performing team of 11 to drive P&L, daily operations, and growth for a six-brand global portfolio. Spearhead full-stack digital marketing, global brand development, CRO, creative development, PR, Amazon, e-commerce, B2C, B2B, and DTC strategies, enhancing value and profitability through strategic planning, licensing, private label, brand activations, product innovation, and omnichannel optimization. Key Achievements: Launched Outward Hound in 2015 (was Kyjen when I started), building brand architecture, identity, digital marketing, GTM strategy, social media from 0-1M followers, and DTC, Amazon, and e-commerce from the ground up. Successfully launched Catstages in 2022, crafting brand identity, GTM, and commercialization strategies. Oversee US and international brand management, GTM, CX, B2C/B2B, SEO, PPC, CRM, VOC, creative strategy, digital shelf, content creation, packaging, analytics, OKRs, and strategic communications. Drive growth with key partners, including Amazon, Chewy, Target, Wal-Mart, Petco, and PetSmart, across paid media, shopper marketing, Subscribe & Save, and global events, managing a portfolio spanning toys, beds, bowls, treats, and travel gear for dogs and cats. Named one of Inc. 5000’s fastest-growing private companies in 2021 and 2022, expanding our global reach to 370+ e-tailers/retailers in 52 countries. Skilled in brand architecture, consumer insights, product development, ecommerce, global retail expansion, subscriptions, and channel strategy, building one of the industry’s largest multi-brand portfolios. www.outwardhound.com Prospect Hill PE: Dec 2017- Riverside PE: 2013-2017 ### SVP, Global Marketing @ diono® Jan 2012 – Jan 2013 | Greater Seattle Area Direct report to the CEO | Global Marketing, Operations, R&D, PD, P&L, Creative & Brand Leader | Driving Cross-Functional Success and Growth for Diono’s Global Portfolio | Baby Car Seats, and Travel Accessories Lead a high-impact team of 14 across global cross-functional areas, including Digital, Brand, B2B/B2C Marketing, CRO, SEO/SEM, DTC, PPC, Amazon, DTC, E-commerce, Sales, Wholesale, PR/Influencers, Product Development, Packaging, Creative, Engineering, Client Management, Operations, and more. Accountable for end-to-end brand management, consumer insights, sourcing, licensing, merchandising, and KPI tracking to drive comprehensive brand and market impact. Key Contributions: Strategic Brand Vision: Spearheaded the identification, creation, and alignment of a renewed global brand vision, refreshed brand identity, strategic planning, portfolio roadmaps, and digital strategy to elevate Diono’s presence across NCSA, EMEA, and APAC markets. Omnichannel Consumer-Centric Focus: Developed and implemented strategies and tactics for omnichannel growth, with a focus on consumer insights, CRM, and shopper marketing for seamless B2B/B2C engagement across global channels. Recognized Growth & Market Success: Contributed to Diono’s fourth appearance on Inc. Magazine’s “500 Fastest-Growing Private Companies” list and placement among the “Top Consumer Products & Services,” while achieving top company status in the Seattle metro area. A strategic, consumer-driven leader dedicated to strengthening brand equity, optimizing cross-functional processes, and driving sustained growth and innovation in dynamic global markets. 2015 Winona Capital PE acquisition ### Director, US Marketing - Tefal Cookware & Appliances @ Groupe SEB Jan 2011 – Jan 2012 | Greater New York City Area/Annecy France Global Brand & Product Leader | Driving Multi-Brand Success in Cookware & Small Appliances for Groupe SEB Reporting to the VP, led a team of 10 to align with global SBU, managing the US Cookware, Appliance & Bakeware B2C/DTC multi-brand portfolio. Spearheaded brand refreshes for T-fal and Wearever, as well as US market entries for Emeril and Jamie Oliver brands, with a strategic focus on brand equity, market expansion, and consumer engagement. Core Achievements & Responsibilities: Strategic Growth & Portfolio Management: Directed strategic planning, P&L, consumer insights, product development, and DTC/e-commerce for Groupe SEB’s renowned brands. Enhanced brand identity, creative direction, PR, and digital marketing while leading commercialization, licensing, and channel strategy across 150 countries. Retail & Omnichannel Success: Increased year-over-year sales and planogram (POG) presence in Target, and retained shelf space at Walmart despite overall category reductions. Expanded sales into top retailers like HSN, QVC, Kroger, Safeway, Macy's, Bed Bath & Beyond, Kohl’s, and JCPenney. Cross-Functional Leadership: Built synergies across global teams, developing differentiated, high-margin products that elevate brand value for premium cookware and small appliances. Comprehensive Marketing & Channel Expertise: Oversaw SEO/SEM, paid media, DRTV, PPC, PR, partnerships, shopper marketing, and agency management. Drove go-to-market (GTM) strategies, KPIs, and market research/analysis, optimizing brand performance and consumer experience. Team & Talent Development: Fostered a high-performing team culture, equipping a dedicated team of 12 with skills in ideation, implementation, and strategic execution to enhance brand positioning and profitability. An accomplished leader in CPG with proven success in elevating iconic brands, capturing market share, and fostering cross-functional collaboration to drive sustainable growth in dynamic, competitive environments. ### Sr. Director Product Development, Baby Gear & Toy @ Infantino Jan 2004 – Jan 2010 | San Diego County, CA Direct report to the CEO & Founder | Product, Creative & Brand Leader | Driving Cross-Functional Excellence in R&D, Omnichannel, B2C, B2B, and DTC Markets | Toys, Carriers, Feeding, Accessories Led a 10-person cross-functional team overseeing end-to-end omnichannel product development and global strategy for the Infant, Juvenile Gear, and Preschool business. Owned strategic planning, brand architecture, digital strategy, product roadmaps, PR, and market expansion across soft goods, hard goods, and electronics. Key Highlights: Brand Growth & Retail Expansion: Launched a new brand identity and expanded into mass retail (Target, BRU, Walmart), increasing shelf/POG presence and securing new placements. Product & Channel Leadership: Directed multi-channel product development, sourcing, and packaging for a diverse OEM/ODM portfolio, including partnerships with Disney, Pottery Barn Kids, and Target’s Circo private label. Innovation & Design: Led product design and front-end innovation, integrating consumer insights, IP strategy, vendor collaboration, and cost optimization to deliver differentiated, high-quality products. Omnichannel Execution: Drove digital strategy, social media, and packaging initiatives to elevate brand visibility and deliver measurable, KPI-driven growth. Liberty Partners PE 2007-2014 Blue Box 2014- ### Sr. DTC Product Manager @ The Bradford Group Jan 2003 – Jan 2004 | Greater Chicago Area Product, Creative & Business Development Leader | Expertise in Licensed Product Portfolios and Subscription-Based Business Models | Collectibles Led new business and product development, B2B, vendor management, and creative strategy for a diverse, subscription-based 800-SKU portfolio of licensed home decor, gifts, tabletop items, and collectibles. Oversaw DTC catalog management, subscriptions, KPI dashboards, and end-to-end product lifecycle, from concept through production, for high-profile licenses including Disney, The Simpsons, Nightmare Before Christmas, Precious Moments, Nascar, Thomas Kinkade, MLB, and NFL. Key Achievements: Portfolio & Licensing Expertise: Successfully managed and grew a robust portfolio of 800 licensed products, ensuring brand integrity and consumer appeal across a range of beloved franchises. Subscription Model Innovation: Pioneered and optimized subscription-based business approaches, driving consumer engagement and recurring revenue streams. Comprehensive Product Oversight: Directed product development and vendor management to ensure quality, consistency, and on-time delivery for an extensive catalog of collectibles and licensed decor. Data-Driven Decision Making: Utilized KPI dashboards to monitor performance, streamline operations, and align strategy with business objectives. Recruited to Infantino to apply expertise in product development and licensing for broader market impact. ### Director of Client Services - Consumer Products @ EMAK Worldwide, Inc. Jan 2000 – Jan 2003 | Greater Los Angeles Area Consumer Products & Business Development Leader | Driving Global Growth and High-Impact Brand Partnerships | Toys, and Licensed Products Led the Consumer Products Business Unit at EMAK Worldwide (formerly Equity Marketing, AOR for Burger King), overseeing ABM, strategy and execution for global B2B and B2C business development, client services, R&D, and product management for Fortune 500 clients and iconic consumer brands. Spearheaded initiatives across creative, brand, industrial design, and partnership development, delivering exceptional value and innovation in consumer products and promotional campaigns. Core Achievements & Responsibilities: Strategic Growth & Brand Partnerships: Defined, coordinated, and implemented global strategies for Fortune 500 B2B business development, expanding EMAK Worldwide’s reach through acquisitions of Upshot Advertising Agency, Logistix Kids Promotion, SCI Promotion, Johnson Grossfield Inc., MegaPrint, and PopRocket Toys. Product Launch & Channel Expansion: Developed and supported high-impact product launches across mass and alternative channels, managing end-to-end execution from vendor relations to client management, licensing, and KPI alignment. Iconic B2C Brand Management: Oversaw partnerships with beloved brands including Kim Possible, Scooby-Doo, Bear in the Big Blue House, Baby Einstein, Crayola, Power Puff Girls, Samurai Jack, Pink Panther, and Teamo Supremo, creating memorable consumer experiences and driving brand loyalty. High-Profile B2B Client Portfolio: Managed relationships with leading licensors and clients, including Coca-Cola, P&G, Disney, CVS, Nabisco, Embassy Suites, JC Penney, Sunoco, Heinz, Kellogg’s, BP, Warner Brothers, DPSU, and Nickelodeon, ensuring seamless collaboration and impactful results. A results-oriented leader known for driving innovation, fostering strategic partnerships, and delivering growth through meticulously crafted brand experiences and consumer-centric solutions for global markets. ### Sr. Product Designer @ Hasbro Jan 1998 – Jan 2000 | Cincinnati, OH Senior Industrial Designer | Project Manager | Blue Sky Innovation | Multi-Brand Portfolio Led Industrial Design, Blue Sky Innovation, and Project Management for major brands including Tonka, Nerf, NASCAR Racers, Micro Machines, Winners Circle, and Blue Sky Team across boys' and girls' categories in hard goods and electronic toys. Delivered end-to-end design solutions, from concept to production, ensuring alignment with brand identity and market trends. Relocated after Cincinnati office closure and passively recruited to join Equity Marketing. ### Sr. Product Designer @ Tyco Toys a Mattel Company Jan 1996 – Jan 1998 | Mt Laurel, NJ Product Design | Project Manager | Multi-Brand Portfolio Spearheaded Industrial Design, Innovation, and Project Management for Tyco RC (Radio Control), advanced Battery Technology, Slot Car Sets, and Matchbox Toys/Playsets, creating engaging products that drove market leadership in the toy industry. Demonstrated adaptability and strategic insight, transitioning after Tyco office closure post-Mattel acquisition and joining Hasbro—where I had previously interned in 1993—bringing proven expertise and brand-aligned creativity to a leading global toy company. ## Education ### Executive Mini-MBA Rutgers Business School ### Bachelor of Arts Fashion Institute of Technology ### Bachelor of Science Pratt Institute ## Contact & Social - LinkedIn: https://linkedin.com/in/michaelparness - Portfolio: https://www.bark.co --- Source: https://flows.cv/michaelp1 JSON Resume: https://flows.cv/michaelp1/resume.json Last updated: 2026-04-13