# Michael Piliero

> Design at Coinbase

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/michaelpiliero

I help companies build useful, high-craft products. Current: Coinbase. Past work: Google (Labs, Store, Retail), Facebook, Nest, Waze, Toyota Research, eBay

## Work Experience
### Senior Product Designer @ Coinbase
Jan 2024 – Present | San Francisco Bay Area
Product and systems design. Current focus: onboarding and accounts.

### Principal Product Designer @ Free Association
Jan 2023 – Jan 2024 | San Francisco Bay Area
Design and prototyping for a new mobile AR product for Google Labs. 0-1 design for two Coinbase Developer products. Designed and launched several startups.

### Product Designer, Visual Systems @ Meta
Jan 2020 – Jan 2023 | Menlo Park, California, United States
Designed, documented, and governed visual and design systems for Facebook app. Built a system to communicate user identity within communities (verified users, top contributors, etc). Led visual systems design for user expression features (Gifts, Awards, and Facebook Reactions). Launched creator monetization products, including Supporter and Stars. Designed a data visualization UI kit. Authored display logic for the notifications surface. Collaborated on the new color system. Embedded (via Free Association).

### Design Lead, In-vehicle UX @ Toyota Research Institute
Jan 2019 – Jan 2019
Designed in-vehicle AI-enabled driving features, including: Guardian (driver safety system) and Chauffeur (autonomous mode). Led design of Yui, Toyota's AI agent. Contributed to TDS (Toyota Design System). Work was completed at TRI in Los Altos, as well Toyota (city), Japan. Embedded (via Free Association).

### Product Designer @ Google
Jan 2015 – Jan 2018 | Palo Alto, Mountain View
Designed navigation, accounts, subscriptions, ecommerce, and growth for both Nest and Google Hardware. Led the design of the Nest's design system for web. Embedded (via Free Association).

### Product Designer, Founder @ Free Association
Jan 2008 – Jan 2014 | Brooklyn, New York, United States
Co-founded and led a product design agency in NYC. Worked with a range of companies, including many startups. Spent a year working with Google to design and prototype the future of physical retail. Designed eBay's design system, before that was much of a thing :)


## Education
### Cornell University


## Contact & Social
- LinkedIn: https://linkedin.com/in/michaelpiliero

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Source: https://flows.cv/michaelpiliero
JSON Resume: https://flows.cv/michaelpiliero/resume.json
Last updated: 2026-04-13