As a self-employed professional, I provide end-to-end UX/UI design and product design leadership for a diverse portfolio of clients, ranging from Fortune 500 companies to startups. My work focuses on translating strategic business goals into intuitive and effective digital products and experiences across a variety of channels.

Key Accomplishments & Responsibilities

• Spearheaded UX projects from initial ideation through launch, providing end-to-end design leadership. My work includes product research, competitive analysis, and interpreting user analytics.

• Provided UX/UI design for web portals and mobile applications, including systematic design approaches and design system creation to ensure brand consistency and scalable development.

• Developed strategic design artifacts including journey maps, card sorts, data-driven wireframes, user flows, and high-fidelity prototypes.

• Provided art direction, motion design, and video production, managing key business functions including client relationships, project schedules, and budgets.

Led the redesign of the enterprise marketing website, developing a scalable design system and component library from inception. This system established governance, standards, and guidelines that enabled rapid prototyping and ensured brand consistency and technical accuracy during a company rebrand and business transformation.

Consulted with junior and senior designers to elevate design craft and ensure consistent application of design standards across teams.

Partnered with developers to ensure high-fidelity execution, providing detailed specifications, documentation, and systematic QA processes.

Designed responsive wireframes, mockups, and interactive prototypes that balanced visual impact with usability for complex cybersecurity marketing.

Contributed to strategic business transformation, resulting in a 124% increase in partner-driven revenue and a 45% increase in overall company revenue. An email design system I developed achieved a 13% overall CTR improvement.

Led the design and launch of the Social Influencer Hub, a centralized resource for marketers, which involved comprehensive user experience research and web design.

Designed product marketing landing pages to drive conversion and align with business goals.

Directed the evolution of a design system for two key Wells Fargo sub-brands, establishing a component library that enhanced consistency and accelerated development across digital properties.

Championed accessibility and responsive design standards across all deliverables, ensuring a consistent and inclusive user experience.

Acted as a UI/UX and design system leader contributing to Splunk's rebrand, focusing on customer-centric digital transformation. This effort contributed to $850M in revenue growth and was recognized as "one of the most sophisticated launches of the decade."

Architected and expanded the design system component library, establishing standards and guidelines to ensure brand consistency and accelerate development across the web ecosystem.

Designed responsive wireframes, high-fidelity mockups, and prototypes to enhance user experience and usability across Splunk's marketing websites.

Designed and optimized campaign pages with in-page video and motion effects to drive user engagement and report downloads.

Led design and strategy initiatives for major Oracle events and rebrands, creating responsive web experiences for millions of global attendees. This included playing a key role in the "Redwood" rebrand, with heavy involvement in motion language, visual style, logo design, and typography, to establish a cohesive digital brand identity.

Directed the creation of a scalable, multi-brand design system to support major conferences, ensuring a unified user experience for 60,000 in-person and 19 million virtual attendees.

Produced in-page video and motion graphics for event communications, increasing user engagement and providing a dynamic visual brand experience.

Directed the user-centric redesign and migration of three Oracle magazine properties to responsive web platforms, which provided the foundational design for the Oracle blogs of today.

Applied design system principles to create a cohesive and effective digital experience across multiple publications while ensuring a scalable component library for future development.

Conducted stakeholder interviews and qualitative user research to develop distinct user profiles that directly informed the responsive design patterns and information architecture for each of the magazine's unique audiences.

Created engaging motion graphics and video edits using After Effects and Photoshop to enhance event communications.

Led end-to-end product design (UX/UI) and creative direction for a diverse portfolio of clients, including Google, Samsung, and Coca-Cola. This included crafting innovative digital experiences such as interfaces for ad products, interactive advertising, and gamified experiences.

Provided comprehensive project leadership from concept to delivery, collaborating with developers and stakeholders to ensure strategic alignment while managing consultants, schedules, and budgets.

Directed and developed engaging online advertising campaigns for a portfolio of major clients, including Charles Schwab, Dolby, and Lenovo.

Led the full project lifecycle from concept through final delivery, providing art direction, motion design, and development for interactive landing pages, banners, and online video.

Directed the UX/UI of the international investor portal, using data-driven analysis to define user journeys and create high-fidelity interfaces for complex financial workflows.

Led digital marketing initiatives by providing end-to-end video production, including storyboarding, direction, and post-production for a live event featuring Charles Schwab.

As a freelance Creative Director, I provided end-to-end design and art direction for a variety of projects. My work focused on translating strategic initiatives into engaging interactive and digital experiences for clients.

Key Accomplishments & Responsibilities

• Provided UX/UI design for a variety of web and digital projects, defining user models and user interfaces for branded experiences.

• Conceptualized and executed ad campaigns from creative brief to final delivery, ensuring design efforts aligned with business goals.

• Designed and executed a range of highly interactive ads, including wireframes, mockups, and prototypes, with some projects involving gamified elements.

• Developed and animated interactive ads and led video production including storyboards and post-production.

As a Senior Art Director, I provided art direction and strategic oversight for digital marketing campaigns, leading the full project lifecycle from concept through delivery for a portfolio of major clients, including Salesforce and Shutterfly.

Key Accomplishments & Responsibilities

• Developed a templated system for banner production that significantly reduced time and resources for the Shutterfly account while maintaining consistent visual design, pace, and motion across all sizes.

• Conceptualized and provided storyboarding for a Salesforce product demo video, translating a complex product into a clear and engaging visual narrative.

• Art Directed and executed a range of emotionally engaging digital experiences for Shutterfly, including interactive landing pages, banners, and video content.

As a Senior Art Director, I provided visual design and user experience (UX) design for a comprehensive website redesign, focusing on applying pre-existing brand guidelines and style guides to ensure a cohesive and user-centric experience.

Key Accomplishments & Responsibilities

• Applied user-centered design methodology to complex financial information architecture and navigation systems.

• Designed responsive web interfaces for various financial products and investment offerings.

• Created motion graphics and digital content for financial services marketing.

• Provided design direction and collaborated with cross-functional teams to align design efforts with business goals.

Provided end-to-end creative leadership and strategic direction for a range of engaging digital experiences for clients including PopChips, the San Francisco 49ers, Picture People, and the Monterey Bay Aquarium. I also developed the product website for a physical GPS device.

Key Accomplishments & Responsibilities

• Designed and executed a full digital campaign for PopChips, from initial banners to the final landing page.

• Developed the product website for a physical GPS device, focusing on the user experience and overall design.

• Conceptualized and directed interactive advertising and social media campaigns for major clients.

• Developed and animated a wide range of interactive ads, and directed video production and post-production.

• Contributed to campaign strategy, aligning creative with marketing objectives.

• Led and mentored junior designers, fostering a collaborative team environment.

• Presented design concepts to clients and ensured quality assurance (QA) compliance.

• Ensured on-time, on-budget delivery by collaborating with producers on project timelines and budgets.

After a promotion, I provided creative leadership and strategic direction as the agency of record for Microsoft, managing high-profile projects for major clients like Cathay Pacific, HP, and Hitachi.

Key Accomplishments & Responsibilities

• Provided creative leadership and strategic direction for award-winning interactive advertising campaigns, focusing on user experience and interaction design.

• Directed the end-to-end campaign lifecycle from conceptualization to delivery, including video shoots, rich media animation, and QA.

• Managed project timelines, budgets, and client presentations, demonstrating effective stakeholder management and project leadership.

• Mentored team members, fostering a collaborative and creative environment.

As a Senior Visual Designer & Animator, I was the core creative force behind award-winning interactive advertising campaigns for clients like Microsoft, Cathay Pacific, HP, and Hitachi. My work was recognized with six ADDY Awards and an IAB MIXX award. I focused on the end-to-end user experience, from conceptualization to final production.

Key Accomplishments & Responsibilities

• Designed, animated, and developed award-winning interactive advertising and social media campaigns for major clients.

• Conceptualized and animated rich interactive advertising, providing hands-on expertise in motion design and video production.

• Worked with project teams to ensure all deliverables met a high standard of quality assurance (QA).

As a Senior Visual Designer at Freestyle Interactive, I developed and animated interactive advertising pieces for major clients, including Xbox, Electronic Arts, and MSN. I collaborated closely with cross-functional teams and managed project timelines, ensuring high-quality final deliverables. This role provided extensive experience in interactive design, motion graphics, and stakeholder management.

Key Accomplishments & Responsibilities

• Developed and animated interactive advertising pieces for major clients, including Xbox, Electronic Arts, and MSN.

• Collaborated closely with art directors and copywriters on concept and strategy for interactive ads.

• Managed project timelines and ensured quality assurance (QA) compliance, working with producers and account managers to meet budgets and deadlines.

• Presented designs to senior-level clients.

At eMotion Studios, I developed and animated interactive advertising for major clients, including Dole, NASA, and Sony Pictures. My work focused on creating engaging digital experiences, from a nutrition-themed video game for Dole to a video and audio exploration interface for NASA. This role provided a foundation in interactive design, cross-functional collaboration, and quality assurance.

Key Accomplishments & Responsibilities

• Developed an interactive video and audio exploration interface for NASA, leveraging their newly digitized archives and high-definition television content.

• Led extensive animation work on a flagship interactive video game for Dole, which featured a series of nutrition-themed games and an interactive map.

• Developed and maintained the studio’s client portal to present work, gaining early experience in UX/UI and internal tool design.

• Collaborated with art directors and copywriters on campaign concepts and strategy, ensuring all final deliverables met quality assurance (QA) standards.