Guide decisions using performance data and direct customer feedback, identifying opportunities where the product can build durable competitive advantage

Build roadmaps that prioritize high-impact initiatives, balancing bold innovation with disciplined execution to keep the team focused on what matters most

Partner with product, engineering and stakeholders to ship solutions that balance usability, business objectives and technical constraints

Develop wireframes, prototypes and design systems that become the foundation for consistent, scalable product development across teams

Manage and mentor a team of 3 designers, ensuring quality and coherence across all shipped experiences through regular reviews and feedback loops

Turn user feedback into shipped improvements that simplify discovery, scheduling and payments, helping small businesses grow their revenue and reach

Design intuitive booking flows and scalable systems that keep the product consistent and easy to use as the platform expands into new markets

Lead product direction and operations, balancing user experience quality with business performance, growth goals and long-term scalability

Translate founder vision into validated, shipped software by combining user research, design thinking and close collaboration with engineering teams

Manage a team of 5 across product and design, delivering tailored solutions positioned for African markets while meeting global product standards

Balance hands-on UX leadership with operational oversight, ensuring every product is commercially viable, technically sound and ready to scale