# Michael Sarpong

> Designing products that drive business growth | Co-founder at BuukMeNow | Product | Design | Management | Sharing insights on Design & Startups

Location: Accra, Greater Accra Region, Ghana
Profile: https://flows.cv/michaelsarpong

I design products that solve real problems and help businesses grow. Over the past decade, I've worked across AgriTech, E-commerce and SaaS, turning user needs into solutions that deliver measurable value.

I'm co-founding BuukMeNow, a booking and payments platform serving 1.5k+ small businesses across Ghana and Nigeria. We've facilitated 7k+ bookings and processed over $100,000 in transactions by building simple tools that help service providers run and grow their businesses.

I also mentor designers and developers and share what I learn about product design, strategy and building startups in emerging markets.

I hold a BSc in Computer Science from Knutsford University College (University of Ghana affiliate). I believe the best products come from collaboration, curiosity and staying close to the people you're building for.

## Work Experience
### Chief Product Officer @ Kayak Technology Group
Jan 2023 – Present | San Francisco, California, United States
- Shape product vision across the portfolio, aligning business strategy with user needs to create products that deliver measurable value and sustained market relevance

- Guide decisions using performance data and direct customer feedback, identifying opportunities where the product can build durable competitive advantage

- Build roadmaps that prioritize high-impact initiatives, balancing bold innovation with disciplined execution to keep the team focused on what matters most

### Lead UX Designer @ Kayak Technology Group
Jan 2023 – Present | San Francisco, California, United States
- Lead end-to-end design from research to delivery, translating user insights into product decisions grounded in real customer needs rather than assumptions

- Partner with product, engineering and stakeholders to ship solutions that balance usability, business objectives and technical constraints

- Develop wireframes, prototypes and design systems that become the foundation for consistent, scalable product development across teams

- Manage and mentor a team of 3 designers, ensuring quality and coherence across all shipped experiences through regular reviews and feedback loops

### Co-Founder | COO & Product Designer @ BuukMeNow
Jan 2023 – Present | Accra
- Build and scale a booking platform now serving 1,500+ small businesses across Ghana and Nigeria, facilitating 7,000+ bookings and $100K+ in transactions

- Turn user feedback into shipped improvements that simplify discovery, scheduling and payments, helping small businesses grow their revenue and reach

- Design intuitive booking flows and scalable systems that keep the product consistent and easy to use as the platform expands into new markets

- Lead product direction and operations, balancing user experience quality with business performance, growth goals and long-term scalability

### User Experience Engineer | COO @ Vibraniuum Technologies
Jan 2023 – Present | Accra, Greater Accra Region, Ghana
- Lead strategy and execution for 3+ products from concept to launch, including one that has processed over $100K in transactions and drives measurable adoption

- Translate founder vision into validated, shipped software by combining user research, design thinking and close collaboration with engineering teams

- Manage a team of 5 across product and design, delivering tailored solutions positioned for African markets while meeting global product standards

- Balance hands-on UX leadership with operational oversight, ensuring every product is commercially viable, technically sound and ready to scale

### Founder @ Fo'humns
Jan 2023 – Present | Greater Accra Region, Ghana

### UX Engineer @ AgroCenta
Jan 2021 – Present | Greater Accra Region, Ghana
- Design Velociti Mobile to simplify onboarding, loan applications and savings for farmers, making financial tools more accessible for first-time mobile users

- Collaborate with engineers to turn research and requirements into structured, testable flows in Figma that translate accurately into working code

- Lead the CropChain redesign, transforming it into a fully functional agri supply chain platform that improves partner coordination and operational visibility

- Design and build a style guide and component library that unifies the visual language across products, reducing friction between design and development teams

### Web Designer @ AgroCenta
Jan 2018 – Jan 2020 | 8 Tomato Street, Haatso Ghana
- Shaped early product direction through discovery sessions and stakeholder interviews, ensuring solutions addressed real user needs and business constraints

- Designed mobile and web interfaces that improved usability for partners and farmers, prioritizing clarity and accessibility over abstract design trends

- Implemented UI using HTML, CSS, JavaScript and React Native, bridging the gap between design and production to ensure reliable, shippable products

### Frontend Web Developer @ MOOHEY AND PARTNERS LIMITED
Jan 2017 – Jan 2018 | Asylum Down, Accra.


## Education
### Bachelor of Science - BS in Computer Science
Knutsford University College


## Contact & Social
- LinkedIn: https://linkedin.com/in/michael-sarpong
- Portfolio: https://michaelsarpong.com/
- Portfolio: https://medium.com/@ab.sarpong

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Source: https://flows.cv/michaelsarpong
JSON Resume: https://flows.cv/michaelsarpong/resume.json
Last updated: 2026-03-31