•Built and scaled a self-funded SaaS from zero to profitability in 12 months, closing 50+ paying SMBs across 10+ industries while maintaining under 5% churn.
•Shipped V1 to V2 in under 4 months, owning product direction and execution across 10+ sprints and weekly QA to deliver multi-GBP routing, QuickBooks and Stripe integrations, AI review automation, & core enablement fixes.
•Ran 200+ sales, demo, and onboarding calls in 14 months, converting inbound and outbound leads from Reddit, Twitter, cold email, partnerships, and paid ads into recurring revenue.
•Sustained 76% review flow completion and ~90% message deliverability, directly tying performance gains to UI, UX, and funnel optimizations.
•Launched and scaled 100,000+ automated SMS and email review campaigns in 12 months; analyzed engagement in PostHog, identified SMS as 3× higher CTR than email, and used insights to rework timing, flows, and pricing.
•Cut average customer onboarding time by 70% in 6 months by automating setup flows and removing integration friction, enabling self-serve adoption for non-technical SMB users.
•Led 50+ internal team syncs and 10+ mentor reviews over 20 months, aligning engineering, marketing, and operations around conversion, enablement speed, and MRR growth.