Owned interaction design for a redesigned enterprise livestream and real-time engagement platform for regular and large-scale internal events. Designed UX for mission-critical, real-time systems where reliability and operator decision-making are essential.

Key contributions and impact:

Owned end-to-end UX across event request, setup, live operations, and post-event workflows

Designed scalable interaction systems for chat, reactions, Q&A, polling, and surveys

Led user research with organizers, presenters, viewers, and support teams; analyzed support tickets and feature requests to identify UX breakdowns and high-risk decision points

Research insights directly influenced product direction and roadmap priorities

Partnered closely with engineering to fully automate livestream setup and execution based on event requirements (e.g., audience size), eliminating manual configuration and live monitoring by partner teams

Owned end-to-end UX QA for feature launches; no features shipped without UX validation

Delivered UX guidance and artifacts to partner teams, including interaction patterns, workflows, UI designs, and branding assets

Progressed from Software Engineer into UX through demonstrated impact improving usability, efficiency, and adoption in highly complex enterprise systems. Designed UX for fulfillment, order management, and configuration platforms used by sales and fulfillment teams.

Selected work:

Bulk Configuration & Automation: Replaced Excel-based workflows with bulk operations UX (multi-row selection, copy/paste, pattern-based auto-fill)

Work Order Processing: Redesigned a huge forms into a guided, multi-step workflow with validation, progress indicators, and predictive inputs

Fulfillment Portal Optimization: Simplified terminology, added contextual guidance, and targeted high-friction areas using support-ticket analysis