# Michal Habdank-Kolaczkowski

> Founder-Facing Get-to Marketer | Storytelling-as-a-Service | Fractional CMO | Civic-Minded + Planet-Biased | Ambition at-Scale ✓✓

Location: San Francisco Bay Area, United States
Profile: https://flows.cv/michalhabdankkolaczkowski

## Work Experience
### Chief Marketing Officer @ Navigara
Jan 2026 – Present | San Francisco Bay Area
Navigara is the performance layer for modern engineering, connecting GitHub, GitLab, Jira, and Linear to measure how engineering work translates into business outcomes, providing leaders with objective signals on team alignment, vendor performance, and the impact of AI tools. Navigara deploys in customers' private cloud environments with read-only access and zero code retention.

### Chief Storyteller @ RallyCall
Jan 2013 – Present | San Francisco
Brand development, copywriting, positioning, e-commerce, VC investment deck narrative, and creative content strategy for clients including:
 
• Around (acquired by Miro for $300M)
• BraveOne Agency (acquired 2021)
• DisplayLink (acquired by Synaptics for $300M)
• Éncourse (acquired 2024)
• LabStart Innovations, Inc
• Moovit (acquired by Intel for $900M)
• SensePhotonics (acquired by Ouster for $68M)
• Spire Health (acquired 2024)

### Advisor @ BeeHero
Jan 2019 – Present
BeeHero maximizes crop yields through precision pollination, combining sophisticated machine learning algorithms with low-cost sensors to stimulate full output potential during peak pollination cycles. By tracking and optimizing pollination in real-time, BeeHero ensures hyper-efficient pollinators that can increase crop yields by 30% on average.

### VP Brand & Product Marketing @ BeeHero
Jan 2019 – Jan 2023 | San Francisco Bay Area
• Established brand voice and tone, drafting copy for web and app UI, including tagline “Pollinate & Prosper”
• Collaborated with Design to develop visual style guide used across web, iOS app, and marketing collateral
• Produced product videos, including conception and hiring talent
• Earned a spot as a finalist for FastCompany's World Changing Companies 2021

### Advisor @ Apollo Neuro
Jan 2024 – Present | San Francisco Bay Area
Apollo Neuro harnesses the soothing rhythms of vibration to strengthen mind-body connections, allowing users to move to their body's natural rhythms and feel healthy and balanced, even on their most challenging days.

### Advisor @ Searchcraft
Jan 2024 – Present
Engineered for modern needs, Searchcraft enables businesses to implement robust, high-performance search functionality into any digital application within minutes. Ditch archaic, bloated earthbound systems like Elasticsearch, OpenSearch, and Algolia. Travel at light-speed to the next frontier in search tools with Searchcraft.

### Advisor @ True Link
Jan 2013 – Jan 2024
True Link offers a Visa card with special controls that prevent common types of fraud and financial abuse targeting the elderly. In addition to fraud-detection algorithms developed by the company, the card can be customized to restrict telemarketer purchases across the board, block certain charitable organizations and allow others, set limits on ATM usage and receive text messages, or selectively block only a few problematic merchants.

### Fractional VP Product Marketing @ Streetleaf
Jan 2023 – Jan 2023
• Directed social media and content development
• Built the digital marketing department from scratch
• Interviewed customers to create marketing personas
• Developed new sales enablement tools: FAQs, web copy, etc

### Head of Product Marketing & Communications @ Spire Health
Jan 2016 – Jan 2019 | San Francisco Bay Area
• Launched Health Tags into Apple Stores worldwide
• Repositioned brand for FDA standards and B2B program
• Cross-functioned with Marketing, Design, and Product
• Wrote all app and UI copy consistent with brand voice

### Communications Design Lead @ Highway1
Jan 2014 – Jan 2015 | San Francisco Bay Area
• Provided mentorship, coaching, and guidance to 40+ cohort startups
• Helped Moxxly achieve successful acquisition in 2017
• Supported other cohort startups in developing and scaling their products

### Director of Communications @ Waze
Jan 2010 – Jan 2013 | Palo Alto
• Crafted brand identity with tagline "Outsmarting traffic, together"
• Helped drive 100M+ users
• Wrote App Store and UI copy using UX design principles to improve user experience and retention
• Secured strategic partnership with ABC7 leading customer acquisition channel
• Spearheaded US roadshow to build TV relationships with 32 stations to use Waze
• Solicited customer feedback to influence roadmap and feature development
• Hired key talent for Data Visualization and West Coast Partnership

### Senior Account Manager @ VSC
Jan 2007 – Jan 2010 | San Francisco Bay Area
• Helped found AppLaunchPR and Wareness, specialized in apps and hardware
• Clients achieved over $2B in exits to Nokia, Dell, and eBay


## Education
### Bachelor of Arts - BA in Mass Communication/Media Studies
Saint Mary's College of California


## Contact & Social
- LinkedIn: https://linkedin.com/in/itsmichal
- Website: https://www.rallycall.co

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Source: https://flows.cv/michalhabdankkolaczkowski
JSON Resume: https://flows.cv/michalhabdankkolaczkowski/resume.json
Last updated: 2026-04-05