•Conducted multi-disciplinary discovery sessions to define a long term vision for My eBay, then followed through on ideas by created sketches, wires and high-fidelity prototypes using production site, HTML and CSS to validate the concepts during usability sessions.
•Led the design of the eBay wish list. Created user scenarios, wireframes and high-fidelity mocks as well as overseeing a visual designer and a content strategist.
•Conceived new features for My eBay including the sold item panel and the past purchase list.
•Conceived and designed the re-list flow, a quick and simple tool that allows sellers to re-list an unsold item in just a few clicks.